Lew’s shares new products for 2021

Lew’s revamps the BB1 Pro Reels

Lexington, S.C. – Ever fine tuning, Team Lew’s has redefined exceptionalism with upgrades to a fan favorite with the introduction of the new BB1 Pro LFS Baitcasting Reel. The BB1 Pro has been a mainstay on the professional angling circuit since its introduction in 2012. The new BB1 Pro offers additional features for anglers who are serious about their pursuits, including an ergonomically tapered lightweight aluminum frame with graphite side plates, and Lew’s new custom paddle grips. These elements are a must for long hours on the water under tough fishing conditions, when comfort and ease of use are critical.

What sets the BB1 Pro LFS apart is the performance of the 27-position QuietCast Adjustable Centrifugal Braking System, delivering precise control of spool breaking and exceptional casting. Major League Fishing Pro Angler and 2018 FLW Angler of the Year Mark Rose is a devoted fan of the BB1 Pro, calling it a staple in his lineup.  “Bottom line, this is the best reel you have ever had in your hands for long casting,” Rose said. “There is nothing out there that can compete with the BB1 Pro.  It is easy to cast, and to cast far.  To top it off it is great for quick adjustments on the water.” 

An additional feature on the BB1 Pro LFS is the dual stage titanium-coated line guide, which is positioned farther away from the spool for reduced line friction and maximized casting performance. This longer distance from the line guide to the spool is what 2014 Bassmaster Angler of the Year Greg Hackney calls the “beauty of the BB1 Pro” in making longer casts. “That increased distance from the line guide to the spool, as well as the capacity of the BB1Pro spool itself, is what gives this reel its casting ability,” said Hackney. “Bottom line, in 20 years of professional tournament fishing, the BB1 Pro is the finest cranking reel I’ve ever held in my hands.”

The new BB1 Pro LFS Baitcast reel is available in three gear ratios. The PRO1H model sports a 6.2:1 ratio. Most anglers favor the 6.2:1 ratio for deep cranking, though it also performs well with spinnerbaits, swim baits and a bladed jig like the Strike King Thunder Cricket.  

The 7.5:1 gear ratio makes for an exceptional multipurpose reel perfect for jerkbaits, topwaters and a variety of applications.  

Anglers looking for a high-speed reel will find the 8.3:1 ratio of the PRO1XH to be ideal. This higher ratio is perfect for fishing applications that require an angler to rapidly take up line, such as when reacting to a frog bite, or pulling in slack before setting the hook on a soft plastic. For pitching, flipping, or even slowly crawling a deep jig or Carolina-rig, the 8.3:1 is a good choice. The 6.2:1 and 7.5:1 gear ratio models are also available in left-hand models.

The BB1 Pro will retails for an MSRP of $199.99, and will be available in the Fall of 2021.

Lew’s partners with YouTube’s Kickin’ Their Bass TV Introduces New Kickin’ Their Bass TV Baitcasting and Spinning Combos

Kickin Their Bass TV’s Noah Pescitelli, Internet sensation and fishing’s newest rising star, has a maxim in life and in fishing; Put your head down and work hard. This sums up why Team Lew’s is proud to partner with Noah to introduce, new for 2021, the Kickin’ Their Bass baitcasting and spinning combos. This combo is a legend in the making as the sturdy workhorse in an angler’s arsenal.

“I fish hard, and I fish often,” Pescitelli said at the announcement of the combos. “I wanted to create a combo at an affordable price while maintaining an exceptional performance.” 

The Kickin Their Bass reel is built on a sturdy, yet lightweight, SLP graphite frame with high strength and solid brass Speed Gears. The premium 4+1 stainless steel, double shielded bearing system is built to last, and the durable Rulon drag system provides up to 15 pounds of fish fighting power.

“This rig can take serious pressure, but my favorite feature is the versatility,” Pescitelli proclaimed. “My fans don’t want to haul 20 different combos around a farm pond or a private lake; they want two or three rigs that can get the job done,” he said. “I use the 7′-1” medium-heavy baitcasting combo to fish soft plastics, crankbaits, and topwater.  The 7’1 medium heavy combo is one of the most versatile in the market..”

Pescitelli leans on the Kickin’ Their Bass spinning combo for its versatility and strength as well. The 7′-1” Medium Fast spinning combo has the strength to pull fish out of heavy cover but is light enough and sensitive enough for any finesse application. “It is the perfect set up for a drop shot, a weightless Texas rig, or a jerkbait,” Pescitelli added. 

This versatile spinning combo is also ideal for those fans who aren’t yet fishing a baitcasting rig. “I would not be afraid at all to throw a crankbait on this combo or use it to drag a big worm across the bottom,” he said. For the legions of Pescitelli’s fans who only have a handful of rods in their arsenal, the Kickin’ Their Bass Spinning combo is a must. 

Both the 7′-1″ Medium Heavy Baitcasting rod and the 7′-1″ Medium Fast Spinning rod are built on premium IM6, high modulus graphite blanks, with stainless steel and zirconia line guides and inserts. Both rods feature Lew’s exclusive graphite skeletal real seat for light weight and sensitivity, and with the popular Winn Dri-Tac grip and EVA rod butt for all day fishing comfort. These rods are priced for great value at with the spinning combo 89.99 MSRP and the casting combos $139.99 MSRP.

Team Lew’s introduces the new Signature Series Rods Rod Series built to specs of VanDam, Hackney, Rose, Montgomery and Zona 

Team Lew’s is pleased to announce the long-awaited release of the Signature Series rods. This rod is the product of three years of research and development by the hard-charging innovators of Lew’s. It has been battle tested by the unrelenting and most demanding pro staffs in the industry. Hold a Signature Series rod in your hands and you are holding cutting edge innovation. The first-class technology of the Signature Series rods results in game changing performance on the water. 

What sets the Signature Series apart from other rods in the pro model space is FOCAS Blank technology.  This multi-layered graphite blank production process – used exclusively by Lew’s – delivers 75% greater tip strength and overall blank durability. And most critically, this innovative strength design preserves superior sensitivity.

With the introduction of the Signature Series, Lew’s combines brutal strength with the lightest touch, features that are typically not achieved together in a fishing rod lineup.  

Signature Series rods also feature next WINN’S generation polymer Dry-Tac ULTRA Grips, delivering complete rod control.  With the Dry-Tac Ultra system, anglers experience the superior rod handling they have come to expect from Lew’s, resulting in tighter, more accurate casting, more controlled fish fighting, and the all-day comfort that is critical to serious anglers.  The Dry-Tac ULTRA system provides anglers with a solid grip while fishing in all conditions. 

Keeping in line with Lew’s tradition of attention to often overlooked details, all Signature Series rods also feature SEAGUIDE RA Premium Aluminum Oxide guide inserts, yielding consistently smooth casts and durability with all line types. 

“Our core value at Team Lew’s is integrity. When our team puts a Signature Series rod in the hands of our customers, we must do so knowing that we are delivering a product that has been made with the finest quality materials, and is worthy of their hard-earned investment,” said Bob Brown, Director, Director of Product Development for Lew’s. “We must have the confidence it will enhance their entire experience on the water, and that it is built to perform and to last; that is our mission with each Signature Series rod.”

There are 18 different actions that have been meticulously tested and tweaked to be perfectly aligned with the needs of five of the top names in fishing. Each Signature Series model is designed to be the precise action for the techniques these anglers are known for being the best in their fields.

TLS610MH – Topwater, TLS70M – Spinnerbait, TLS70MH – Spinnerbait/ Target Rod, TLS70M-CB – Squarebill/ Red Eyed Shads

– “At this point in my career, I only use the best. I fish hard, and I am demanding on my gear. I designed the KVD Signature Series rods to meet the rigors of my style of angling,” said Major League Fishing pro and bass fishing legend Kevin VanDam.

TLS69H – Skipping, TLS71H – Skipping, TLS73MH – Thunder Cricket

– “These rods are built by folks I trust. By people who understand serious angling. They are built to deliver results, and they are built with integrity,” said Major League Fishing BPT pro Andy Montgomery.  

TLS72H – Jig/Worm, TLS75MH – Carolina Rig, TLS76MH – Swimbait, TLS711MH-CB – Deep Crankbaits

“This series is very personal to me. Before my signature is stamped on a rod, you can be sure that I have the confidence it will meet the demands of the anglers who will be buying them,” said Major League Fishing pro and former FLW Tour Angler of the Year Mark Rose.

TLS610MXFS – Shakey Head, TLS70MXFS – All-Purpose, TLS72MXFS – Tube Crackin’ Special, TLS74MXFS – Power Finesse

“With my style of spinning, sensitivity is key. I have no patience for missing even the slightest strike. This was my most critical request for my friends at Lew’s – build a rod with exceptional sensitivity – and Team Lew’s delivered,” said Mark Zona, host of Zona’s Awesome Fishing Show and The Bassmasters on FS1

TLS73H, TLS76H, TLS711H

“Power and speed are so important to my style of pitching a jig and throwing a frog.  I need a rod that is strong enough to pull a fish out of heaviest of cover, and a lesser rod just won’t cut it.  Our team at Lew’s has built a rod that will do the job,” said Bassmaster Elite Series pro, a Bassmaster and FLW Tour Angler of the Year and Forrest Wood Cup Champion Greg Hackney.

The Team Lew’s Signature Series will carry and MSRP of $179.99 to $189.99 and will be available in the fall of 2021.