Pilot Flying J signs on as 2019 Bassmaster Classic sponsor

BIRMINGHAM, Ala. — Pilot Flying J, the largest operator of travel centers in North America, has signed on to become a Local Partner Sponsor of the 2019 Bassmaster Classic to be held March 15-17 in Knoxville, Tenn., B.A.S.S. announced today.
Pilot Flying J, based in Knoxville, will receive recognition for its support of sportfishing in media associated with the 49th GEICO Bassmaster Classic presented by DICK’S Sporting Goods, including B.A.S.S.’s industry-leading magazines, Bassmaster and B.A.S.S. Times and website, Bassmaster.com, as well as local media promotions through broadcast, print, digital and outdoor advertising.
B.A.S.S. will also partner with Pilot Flying J to promote their mobile app. Beginning at the Bassmaster Classic, consumers who download the Pilot Flying J app and enter promo code “BASS2019” will receive an instant, one-time $5 offer that can be redeemed in stores. First-time users will also receive a free drink of their choice when downloading the app and can keep saving in-store with access to daily offers on popular food and beverages.
“We know that our 510,000 B.A.S.S. members travel frequently to enjoy our nation’s great bass lakes and rivers, and they have learned that Pilot Flying J travel centers are convenient places to fill up their tow vehicles and boats, and stock up on food and drinks,” said Bruce Akin, B.A.S.S. CEO. “We’re proud to have Pilot Flying J on board as a local partner of the Bassmaster Classic.”
“We’re excited to connect with fishing and boating enthusiasts at the Bassmaster Classic in our hometown of Knoxville, Tenn.,” said Whitney Johnson, chief experience officer for Pilot Flying J. “Our large network of stores located along the nation’s highways and near many lakes, rivers and parks, bring the best service and amenities available on the road to those seeking the great outdoors. This exciting partnership with B.A.S.S. will bring guests exclusive offers through our app so they can save in-store with a special $5 offer and deals on food and drinks.”
Pilot Flying J also will receive recognition and promotion through signage and public address messaging at the Classic venues throughout downtown Knoxville, including the takeoff site at Volunteer Landing Marina, in the Bassmaster Classic Outdoors Expo at the Knoxville Convention Center and World’s Fair Exhibition Hall, and during the daily weigh-in shows at Thompson-Boling Arena on the University of Tennessee campus.
Pilot Flying J will also have a booth at the Outdoors Expo, recognized as one of the most important and best-attended consumer fishing and boating shows in the nation.