Hot new products at ICAST 2019

It’s that time of year again, and as confirmed tackle addicts, we're fired up! ICAST 2019, the world’s largest sportfishing trade show, will be kicking off July 9th and will run through the 12th.
It’s that time of year again, and as confirmed tackle addicts, we’re fired up! ICAST 2019, the world’s largest sportfishing trade show, will be kicking off July 9th and will run through the 12th.
This is the show where companies across the fishing industry unveil new products set to hit tackle-shop shelves during the remainder of 2019 and into early 2020.
This is the show where companies across the fishing industry unveil new products set to hit tackle-shop shelves during the remainder of 2019 and into early 2020.
Every year there are game-changing products released that pique the interest of fishing fanatics across the board, regardless of species. This is the time to build your wish list, and by watching Bassmaster.com, you’ll be able to keep up with what’s new and what’s hot.
Every year there are game-changing products released that pique the interest of fishing fanatics across the board, regardless of species. This is the time to build your wish list, and by watching Bassmaster.com, you’ll be able to keep up with what’s new and what’s hot.
We’ll be on-site getting a first-hand look at all the new toys, and we’ll be sharing some of that with you. The following products represent a fraction of what will be released at ICAST. Enjoy!
We’ll be on-site getting a first-hand look at all the new toys, and we’ll be sharing some of that with you. The following products represent a fraction of what will be released at ICAST. Enjoy!
<B>Berkely Frittside</B><BR>
A take on a classic bait design with legendary crankbait angler David Fritts. The Berkley Frittside crankbait features the same proven action that won David the Bassmaster Classic. With proven balsa actions and the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured. Balanced weight design for improved tracking accuracy and a weighted bill on the 7 and 9 models to get deep fast. Available in 3 sizes. 
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    <b>MSRP: $8.99</b>
Berkely Frittside
A take on a classic bait design with legendary crankbait angler David Fritts. The Berkley Frittside crankbait features the same proven action that won David the Bassmaster Classic. With proven balsa actions and the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions when fish are sluggish or heavily pressured. Balanced weight design for improved tracking accuracy and a weighted bill on the 7 and 9 models to get deep fast. Available in 3 sizes.
MSRP: $8.99
    <B>Booyah Covert Spinnerbait </B><BR>
The Booyah Covert Series is a spinnerbait angler’s dream. It is a high-quality line of spinnerbaits designed to the exact specifications of Jason Christie himself. Essentially, there’s a blade/color combination designed for every single fishing condition imaginable. White and chartreuse-based skirt patterns are used to match forage and compliment the head colors. The head design is modified after a traditional Booyah spinnerbait and features a special raked-out gill to offset the blade torque and keep the bait running true. The Covert Series is also fitted with non-plated 17-7 stainless steel bronze wire for providing increased durability and aid in blade vibration. The specialized wire also helps protect against corrosion.
The Covert Series is available in 3/8-, 1/2-, 3/4-, and 1-ounce sizes. 
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<B>MSRP: $8.99 - $9.99</B>
Booyah Covert Spinnerbait
The Booyah Covert Series is a spinnerbait angler’s dream. It is a high-quality line of spinnerbaits designed to the exact specifications of Jason Christie himself. Essentially, there’s a blade/color combination designed for every single fishing condition imaginable. White and chartreuse-based skirt patterns are used to match forage and compliment the head colors. The head design is modified after a traditional Booyah spinnerbait and features a special raked-out gill to offset the blade torque and keep the bait running true. The Covert Series is also fitted with non-plated 17-7 stainless steel bronze wire for providing increased durability and aid in blade vibration. The specialized wire also helps protect against corrosion.
The Covert Series is available in 3/8-, 1/2-, 3/4-, and 1-ounce sizes.
MSRP: $8.99 – $9.99
    <B>Booyah 3-inch Prank</B><BR>
The original Prank set the bass fishing world on fire with its inception, and the new larger size is only going to continue to increase this special lure's popularity.
The new size is simply an expansion upon the original providing anglers with a new option that weighs in at 1/2 ounce, and measures in at 3 inches in length. The added weight allows it to be cast much farther or against the wind with ease, and the added size makes it a great option for targeting larger gamefish. But don’t think for a second this hybrid popper is too much for a small spotted bass or smallmouth.
Booyah 3-inch Prank
The original Prank set the bass fishing world on fire with its inception, and the new larger size is only going to continue to increase this special lure’s popularity.
The new size is simply an expansion upon the original providing anglers with a new option that weighs in at 1/2 ounce, and measures in at 3 inches in length. The added weight allows it to be cast much farther or against the wind with ease, and the added size makes it a great option for targeting larger gamefish. But don’t think for a second this hybrid popper is too much for a small spotted bass or smallmouth.
    <B>Nishine Chippawa DD Blade</B><BR>
This crankbait excels in deflecting off of rocks and obstacles, and is designed to reach depths of 8 to 10 feet. It is combined with the Nishine custom flashy blade, which generates a unique metallic sound by making slight contact with the body of the bait. Available sizes: 2.4 inches; Weight: 0.69 ounces.
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    <B>MSRP: $17.00</B> <br>

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Nishine Chippawa DD Blade
This crankbait excels in deflecting off of rocks and obstacles, and is designed to reach depths of 8 to 10 feet. It is combined with the Nishine custom flashy blade, which generates a unique metallic sound by making slight contact with the body of the bait. Available sizes: 2.4 inches; Weight: 0.69 ounces.
MSRP: $17.00 Nishine Lure Works
   <b>Duo Realis Drag Metal Cast SSZ</b></BR>
The super-slim version of the popular Drag Metal cast series features a unique body made of zinc. The high adhesion paint and a strong paint film to improve coating strength. Its rear-centered weight gives it an attractive fall to entice bites. The lightweight zinc body enables an alluring slow rise to the surface during retrieve. With its minimal air resistance, it has been designed primarily for shore casting. Available in multiple sizes: 3/4-, 1-, 1 3/8-, 2 1/8-ounce models.</p>


   <p><B>MSRP: $7.49 to $8.99</B></BR>

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Duo Realis Drag Metal Cast SSZ
The super-slim version of the popular Drag Metal cast series features a unique body made of zinc. The high adhesion paint and a strong paint film to improve coating strength. Its rear-centered weight gives it an attractive fall to entice bites. The lightweight zinc body enables an alluring slow rise to the surface during retrieve. With its minimal air resistance, it has been designed primarily for shore casting. Available in multiple sizes: 3/4-, 1-, 1 3/8-, 2 1/8-ounce models.

MSRP: $7.49 to $8.99Duo Realis

    <b>Duo Realis Kabuki 50SSR</b></BR>
Designed with popular Japanese shore angler, Toshinobu Sakai, the Kabuki is a shallow water crank bait. Its swim action is reminiscent of fleeing bait fish in flight action behavior. An agile shallow runner, the Kabuki excels in shallow hard bottom presentations. Available in these sizes: Floating (Fixed Weight) 2 inches, 1/4-, No. 8, No. 7, 0 to 1-foot.
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<b>MSRP: $13.99</b>
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Duo Realis Kabuki 50SSR
Designed with popular Japanese shore angler, Toshinobu Sakai, the Kabuki is a shallow water crank bait. Its swim action is reminiscent of fleeing bait fish in flight action behavior. An agile shallow runner, the Kabuki excels in shallow hard bottom presentations. Available in these sizes: Floating (Fixed Weight) 2 inches, 1/4-, No. 8, No. 7, 0 to 1-foot.
MSRP: $13.99
Duo Realis
<b>Hula Popper 2.0</b><br>
<P>Upon building the concept, lure designers ensured the Hula Popper 2.0 to have same popping action that anglers have fallen in love with for decades. Much to the similarity of the popular G760 model of the original Hula Popper, the body is 2 inches long and weighs 3/8 ounces. The new color lineup features four new distinct patterns: Black Death, Blue Kill, Coach Hog, and White Zombie. Each pattern is based around a unique ‘crackle’ sensation created in the paint drying process. The crackles can be seen on the topside of each pattern.</P>
<p>The rubber skirt of the traditional Hula Popper has been swapped out, as the 2.0 now sports a visually stunning rear-treble feather hook. The feather accentuates the Hula Popper’s realism on the water, creating a tail-like appearance. All treble hooks have been upgraded to No. 6 black nickel hooks to ensure solid hook penetration with newly added split rings, which allow for full range-of-motion to improve hook-up ratios.</p>
<b>MSRP: $7.99</b>
Hula Popper 2.0Upon building the concept, lure designers ensured the Hula Popper 2.0 to have same popping action that anglers have fallen in love with for decades. Much to the similarity of the popular G760 model of the original Hula Popper, the body is 2 inches long and weighs 3/8 ounces. The new color lineup features four new distinct patterns: Black Death, Blue Kill, Coach Hog, and White Zombie. Each pattern is based around a unique ‘crackle’ sensation created in the paint drying process. The crackles can be seen on the topside of each pattern.
The rubber skirt of the traditional Hula Popper has been swapped out, as the 2.0 now sports a visually stunning rear-treble feather hook. The feather accentuates the Hula Popper’s realism on the water, creating a tail-like appearance. All treble hooks have been upgraded to No. 6 black nickel hooks to ensure solid hook penetration with newly added split rings, which allow for full range-of-motion to improve hook-up ratios.
MSRP: $7.99
<b>13 Fishing Pathfinder</b><BR>
Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy.
<br><b>MSRP: $17.99</b>
13 Fishing Pathfinder
Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy.
MSRP: $17.99
   <b> Livetarget Erratic Shiner </b></BR>
The lure behaves like a traditional casting spoon but has the narrow profile of a common shiner or minnow. With Injected Core Technology (ICT), the lure has a life-like Inner-Core that mimics a small fleeing baitfish. The Exo-Skin gives the lure an erratic wide-wobble action, bringing the Inner-Core to life. The metallic core produces a pulsating flash, drawing in nearby gamefish. Weight distribution of the bait makes for effortlessly long casts. The new Erratic Shiner comes in four weights to meet a variety of fishing applications: 1/4-, 3/8-, 1/2- and 3/4-ounce versions, as well as 10 realistic forage-matching colors. 
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<b>MSRP: $9.99</b>
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Livetarget Erratic Shiner
The lure behaves like a traditional casting spoon but has the narrow profile of a common shiner or minnow. With Injected Core Technology (ICT), the lure has a life-like Inner-Core that mimics a small fleeing baitfish. The Exo-Skin gives the lure an erratic wide-wobble action, bringing the Inner-Core to life. The metallic core produces a pulsating flash, drawing in nearby gamefish. Weight distribution of the bait makes for effortlessly long casts. The new Erratic Shiner comes in four weights to meet a variety of fishing applications: 1/4-, 3/8-, 1/2- and 3/4-ounce versions, as well as 10 realistic forage-matching colors.
MSRP: $9.99
www.livetargetlures.com
<b>Livetarget Flutter Shad </b><br>
This is a jigging spoon with an erratic twitch and dynamic falling action that’s anatomically accurate and exceptionally life-like inner-profile compared to traditional jigging spoons. Injected Core Technology (ICT) enables the Inner-Core to host a life-like shad profile, while the Exo-Skin gives the lure its signature finesse action. Ice anglers have already reported exceptional multi-species catches on the Flutter Shad. The new lure comes in five weights to meet a variety of fishing applications: 3/8-, 1/2-, 3/4-, 1-, 1 1/2-ounce weights, as well as 10 realistic forage-matching colors. 
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<b>MSRP: $9.99</b>
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Livetarget Flutter Shad
This is a jigging spoon with an erratic twitch and dynamic falling action that’s anatomically accurate and exceptionally life-like inner-profile compared to traditional jigging spoons. Injected Core Technology (ICT) enables the Inner-Core to host a life-like shad profile, while the Exo-Skin gives the lure its signature finesse action. Ice anglers have already reported exceptional multi-species catches on the Flutter Shad. The new lure comes in five weights to meet a variety of fishing applications: 3/8-, 1/2-, 3/4-, 1-, 1 1/2-ounce weights, as well as 10 realistic forage-matching colors.
MSRP: $9.99
www.livetargetlures.com
<b>Livingston Howeller DMC Jr.</b><br>
The Howeller DMC Jr. is a slightly smaller version of the championship-winning Howeller Dream Master Classic, and a must-have addition to your crankbait box. With a length of 2.1 inches and weighing in at 0.85 ounces. the Howeller DMC Jr runs at medium depths and produces a wide, strong wobble with fast, enticing action. Throw in the power of EBS TechnologyTM and you have a championship-winning crankbait that draws fish from double the distance of regular baits
Livingston Howeller DMC Jr.
The Howeller DMC Jr. is a slightly smaller version of the championship-winning Howeller Dream Master Classic, and a must-have addition to your crankbait box. With a length of 2.1 inches and weighing in at 0.85 ounces. the Howeller DMC Jr runs at medium depths and produces a wide, strong wobble with fast, enticing action. Throw in the power of EBS TechnologyTM and you have a championship-winning crankbait that draws fish from double the distance of regular baits
<B>Livingston Jerkmaster Jr. </B><br>
The slow-sinking Jerkmaster Jr. was designed by Team Livingston to dart/slash in the 2- to 4-foot range. Cast it a country mile. The Jerkmaster Jr’s darting action unites with EBS Technology, giving you a shallow small profile jerkbait to draw fish from double the distance of a traditional jerkbait.sound .
Jerkbait specs: 3 1/2 inches, 2 No. 4 VMC hooks and weighs 1/2 ounces.
Livingston Jerkmaster Jr.
The slow-sinking Jerkmaster Jr. was designed by Team Livingston to dart/slash in the 2- to 4-foot range. Cast it a country mile. The Jerkmaster Jr’s darting action unites with EBS Technology, giving you a shallow small profile jerkbait to draw fish from double the distance of a traditional jerkbait.sound .
Jerkbait specs: 3 1/2 inches, 2 No. 4 VMC hooks and weighs 1/2 ounces.
<b>Megabass Big Gabot</b></p>
<p>The Big Gabot features a Catamaran Mouth design to power easy splash-walking action and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers optimal balance between structural integrity, durability and compression, delivering unrivaled action and excellent hook-up ratios. The reinforced Catamaran Mouth bites into the water for splashy pinpoint-walking action to target key pockets between pads and cover. Custom hook shape, wire diameter, and penetration angles guarantee optimal hook-up ratios and improve landing percentages. Lure measures 77 mm and weighs 3/4 ounces.
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<b>MSRP: $15.99</b>
Megabass Big Gabot
The Big Gabot features a Catamaran Mouth design to power easy splash-walking action and upgraded hooks, body size and weight for heavy cover situations. Carefully selected body material offers optimal balance between structural integrity, durability and compression, delivering unrivaled action and excellent hook-up ratios. The reinforced Catamaran Mouth bites into the water for splashy pinpoint-walking action to target key pockets between pads and cover. Custom hook shape, wire diameter, and penetration angles guarantee optimal hook-up ratios and improve landing percentages. Lure measures 77 mm and weighs 3/4 ounces.
MSRP: $15.99
<B>Megabass Big M7.5 </B><BR>
The Big-M7.5 is a super-deep running crankbait inspired by the Big-M4.0’s unique combination of low retrieve resistance, high flash, and stable roll. Built to reach 24 feet on a normal cast, the Big-M7.5 brings attractive action and exquisite detail to some of the deepest ranges on your favorite lakes. The lure measures 4 1/2 inches and weighs 2 1/8 ounces.
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<B>MSRP: $29.99</B>
Megabass Big M7.5
The Big-M7.5 is a super-deep running crankbait inspired by the Big-M4.0’s unique combination of low retrieve resistance, high flash, and stable roll. Built to reach 24 feet on a normal cast, the Big-M7.5 brings attractive action and exquisite detail to some of the deepest ranges on your favorite lakes. The lure measures 4 1/2 inches and weighs 2 1/8 ounces.
MSRP: $29.99
  <b>Megabass i-Wing 135</b>
The result of hydrodynamic testing throughout Japan, the i-Wing features a jointed design, R.A.B. (Patent pending) pendulum-balancer, customizable duralumin wings, and Megabass’ fit and finish for a winged-meal like no other. During slow retrieves i-Wing generates micro pitch waves, evoking a small school of fish that swarms to weakened bait. However, the lure shines when you kick your retrieve into high gear, taking off with a buzzing-crawl that outpaces the competition and calls up fearsome topwater eruptions. This wide retrieve range is powered not only by wing size, placement and hydrodynamic design, but by advances like the patent-pending R.A.B. balancer, which anchors the i-Wing’s crawling action by acting as a counterweight. It measures 5.3 inches and weighs 8 ounces.<BR>

<B>MSRP: $59.99</B>
Megabass i-Wing 135
The result of hydrodynamic testing throughout Japan, the i-Wing features a jointed design, R.A.B. (Patent pending) pendulum-balancer, customizable duralumin wings, and Megabass’ fit and finish for a winged-meal like no other. During slow retrieves i-Wing generates micro pitch waves, evoking a small school of fish that swarms to weakened bait. However, the lure shines when you kick your retrieve into high gear, taking off with a buzzing-crawl that outpaces the competition and calls up fearsome topwater eruptions. This wide retrieve range is powered not only by wing size, placement and hydrodynamic design, but by advances like the patent-pending R.A.B. balancer, which anchors the i-Wing’s crawling action by acting as a counterweight. It measures 5.3 inches and weighs 8 ounces.MSRP: $59.99
  <B>Megabass Megadog </B><BR>
The Megadog is a weapon designed to target trophy largemouth bass. By pushing the potential of the Megabass walking masterpiece, the Dog-X, to the limit, Megadog deploys intense flashing appeal and surface disturbance to target large bass that chase big baitfish to the surface. Despite its large frame, the lure features very low pulling resistance. Its ability to perform the sliding motion of a frantically escaping baitfish with simple reel-stop retrieves reduces the burden on the angler. Of course, it can also be worked aggressively with sharp rod action to create mega-boiling disturbance. The Megadog measures 8.6 inches and weighs 4.6 ounces.
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<B>MSRP: $59.99</B>
Megabass Megadog
The Megadog is a weapon designed to target trophy largemouth bass. By pushing the potential of the Megabass walking masterpiece, the Dog-X, to the limit, Megadog deploys intense flashing appeal and surface disturbance to target large bass that chase big baitfish to the surface. Despite its large frame, the lure features very low pulling resistance. Its ability to perform the sliding motion of a frantically escaping baitfish with simple reel-stop retrieves reduces the burden on the angler. Of course, it can also be worked aggressively with sharp rod action to create mega-boiling disturbance. The Megadog measures 8.6 inches and weighs 4.6 ounces.
MSRP: $59.99
  <B> Megabass Uoze Swimmer</B>
The Uoze Swimmer’s head starts with a classically-proven point to cut through vegetation and water, but that is where the similarities end. Custom No. 3 willow blade adds flash and vibration, anchored via shape-memory titanium wire to compress out of the way of bites, improving hookup ratio. Tension-tuned weed guard deflects light vegetation without obstructing hard-won bites. Available July 2019.
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<B>MSRP: $11.99-$12.99</B>
Megabass Uoze Swimmer
The Uoze Swimmer’s head starts with a classically-proven point to cut through vegetation and water, but that is where the similarities end. Custom No. 3 willow blade adds flash and vibration, anchored via shape-memory titanium wire to compress out of the way of bites, improving hookup ratio. Tension-tuned weed guard deflects light vegetation without obstructing hard-won bites. Available July 2019.
MSRP: $11.99-$12.99
    <B>Rapala BX Big Brat</B> <BR>
The BX Big Brat is the big brother to the original BX Brat and maintains the same 4x4 balsa inner body with a super tough copolymer shell. The most durable, fish catching squarebill ever! It features a 6-foot diving depth, 2-3/4 inches in length, weighs 3/4 ounces, armed with No. 3 VMC trebles and available in 16 colors. 
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<B>MSRP: $10.99</B>
Rapala BX Big Brat
The BX Big Brat is the big brother to the original BX Brat and maintains the same 4×4 balsa inner body with a super tough copolymer shell. The most durable, fish catching squarebill ever! It features a 6-foot diving depth, 2-3/4 inches in length, weighs 3/4 ounces, armed with No. 3 VMC trebles and available in 16 colors.
MSRP: $10.99
 <B>Rapala Ripstop 12 Deep</B> <BR>
Now available in a deep-diving model, the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a super slow rise. Cast and wind, wind and stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. Four- to 8-foot diving depth, 4 3/4 inches, weighs 9/16 ounces, features No. 5 VMC trebles and available in 14 colors. <BR>

<B>MSRP: $11.99</B>
Rapala Ripstop 12 Deep
Now available in a deep-diving model, the RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to rest, then ever so slightly lifts its head with a super slow rise. Cast and wind, wind and stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish. Four- to 8-foot diving depth, 4 3/4 inches, weighs 9/16 ounces, features No. 5 VMC trebles and available in 14 colors. MSRP: $11.99
  <B>Spro McStick 110 New Colors</B><BR>
The suspending jerkbait is now available in four new colors including PM Twilight, McAyu, Ghost Magic Purple and Nanko reaction.
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<B>MSRP: $12.99</B>
Spro McStick 110 New Colors
The suspending jerkbait is now available in four new colors including PM Twilight, McAyu, Ghost Magic Purple and Nanko reaction.
MSRP: $12.99
<B> Spro Spin John 80</B><BR>
Designed by Elite Series pro John Crews, the Spin John 80 produces an attractive wobbling action when falling, features swivels that give the bait a better rolling action during the retrieve and the swivels on each end increase hookup ratios. It weighs 5/16 ounces, measures 80 mm and is available in eight colors. 
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<B>MSRP: $12.99</B>
Spro Spin John 80
Designed by Elite Series pro John Crews, the Spin John 80 produces an attractive wobbling action when falling, features swivels that give the bait a better rolling action during the retrieve and the swivels on each end increase hookup ratios. It weighs 5/16 ounces, measures 80 mm and is available in eight colors.
MSRP: $12.99
 <B>Spro Wameku Shad</B><br>
Spro is excited to announce the release of a new rattle style bait called the Wameku Shad 70. Wameku means “loud talking and noisy” in Japanese, and this bait lives up to that name. The bait features a very high pitch knocking sound that is very distinct and attractive. The top line tie can be used for a deeper more subtle action when you want the bait to get down. The bottom-line tie excels in shallow water, resulting in a more erratic action.
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<B>MSRP: $12.99</B>
Spro Wameku Shad
Spro is excited to announce the release of a new rattle style bait called the Wameku Shad 70. Wameku means “loud talking and noisy” in Japanese, and this bait lives up to that name. The bait features a very high pitch knocking sound that is very distinct and attractive. The top line tie can be used for a deeper more subtle action when you want the bait to get down. The bottom-line tie excels in shallow water, resulting in a more erratic action.
MSRP: $12.99
  <B>Storm Arashi Glide Bait</B><BR> 
After years of design, testing, adjustments and more testing with Brandon Palaniuk, the Arashi Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head-down position, this bait responds to the slightest line movement. Swimming in an exaggerated “S” action that piques interest of big bass, a quick snap of the rod tip turns the AGB 180 degrees, triggering strikes from followers. Versatile action, triple-pin hinge construction merged with swiveling hooks for reduced leverage and just the right color patterns result in an unbeatable masterpiece of lure design. Available in nine colors specifically designed for this lure, 7 1/2 inches in length, weighs 3 1/8 ounces, armed with 2/0 VMC trebles and features a sink rate of .4 feet per second. 
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<B>MSRP: $34.99</B>
Storm Arashi Glide Bait
After years of design, testing, adjustments and more testing with Brandon Palaniuk, the Arashi Glide Bait delivers a fine-tuned, consistent, stable glide action at every speed. Developed to sink slowly in a slight head-down position, this bait responds to the slightest line movement. Swimming in an exaggerated “S” action that piques interest of big bass, a quick snap of the rod tip turns the AGB 180 degrees, triggering strikes from followers. Versatile action, triple-pin hinge construction merged with swiveling hooks for reduced leverage and just the right color patterns result in an unbeatable masterpiece of lure design. Available in nine colors specifically designed for this lure, 7 1/2 inches in length, weighs 3 1/8 ounces, armed with 2/0 VMC trebles and features a sink rate of .4 feet per second.
MSRP: $34.99
<B>Strike King KVD 2.5 Squarebill</B><BR>
The 2.5 Wake is built off of the very popular KVD 2.5 Squarebill design that anglers love. The difference is the unique bill design that is angled so the bait wakes the surface of the water instead of diving. The 2.5 Wake is designed where it can be reeled both fast and slow speeds and will not blow out – an issue that is common in other wake bait designs. Being able to reel it fast allows the fish to not get a good look at the bait, enticing more strikes. Additionally, internal rattles create a unique clacking sound that drives fish crazy. Available in 12 colors. 
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<B>MSRP: $6.99</B>
Strike King KVD 2.5 Squarebill
The 2.5 Wake is built off of the very popular KVD 2.5 Squarebill design that anglers love. The difference is the unique bill design that is angled so the bait wakes the surface of the water instead of diving. The 2.5 Wake is designed where it can be reeled both fast and slow speeds and will not blow out – an issue that is common in other wake bait designs. Being able to reel it fast allows the fish to not get a good look at the bait, enticing more strikes. Additionally, internal rattles create a unique clacking sound that drives fish crazy. Available in 12 colors.
MSRP: $6.99
   <B>Terminator Pro’s Jig</B><BR>
Now available in five new Ott DeFoe inspired colors: Bama Craw, OverDose, Blue Glimmer Shad, Texas Craw and Chobee Craw. Available in 1/4-, 3/8-, 1/2-, 3/4- and 1-ounce weights. 
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<B>MSRP: $3.99</B>
Terminator Pro’s Jig
Now available in five new Ott DeFoe inspired colors: Bama Craw, OverDose, Blue Glimmer Shad, Texas Craw and Chobee Craw. Available in 1/4-, 3/8-, 1/2-, 3/4- and 1-ounce weights.
MSRP: $3.99
<B>Livingston Walking Boss II Jr.</B><br>
The Walking Boss II Jr. is a revolutionary topwater lure that features an exaggerated, oversized and cupped lip, which creates a uniquely powerful surface disturbance when it’s retrieved. And it is simple for even the most inexperienced angler to fish. Simply cast and retrieve – either slow or fast – and the unique design of the lip and jointed body create a topwater commotion that drives fish wild. The Walking Boss II Jr’s action is combined with the attraction of EBS Technology to draw fish from double the distance of traditional topwater lures.
Livingston Walking Boss II Jr.
The Walking Boss II Jr. is a revolutionary topwater lure that features an exaggerated, oversized and cupped lip, which creates a uniquely powerful surface disturbance when it’s retrieved. And it is simple for even the most inexperienced angler to fish. Simply cast and retrieve – either slow or fast – and the unique design of the lip and jointed body create a topwater commotion that drives fish wild. The Walking Boss II Jr’s action is combined with the attraction of EBS Technology to draw fish from double the distance of traditional topwater lures.
    <B>Livingston Walking Boss Jr.</B><BR>
The Walking Boss Jr. sports a time-tested body design that translates into a side-to-side topwater sashay that fish can’t resist when they’re foraging near the surface. Combine this action with the powerful call of EBS Technology, and you’ll have the advantage of a fish-catching machine! Experience the difference found in a walk-the-dog topwater bait that draws fish from double the distance of traditional lures.
Livingston Walking Boss Jr.
The Walking Boss Jr. sports a time-tested body design that translates into a side-to-side topwater sashay that fish can’t resist when they’re foraging near the surface. Combine this action with the powerful call of EBS Technology, and you’ll have the advantage of a fish-catching machine! Experience the difference found in a walk-the-dog topwater bait that draws fish from double the distance of traditional lures.
  <B>Yo-Zuri 3DB 1.5 MR</B><br>
The wobbling, rolling action of the new Yo-Zuri 3DB Crank 1.5 MR hunts for fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. This bait runs true out of the package, with a diving range of 5 to 8 feet. The New 3DB Crank 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish.
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<B>MSRP: $7.99</B>
Yo-Zuri 3DB 1.5 MR
The wobbling, rolling action of the new Yo-Zuri 3DB Crank 1.5 MR hunts for fish utilizing the patented 3D Prism Finish and Wave Motion Technology. The large round buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. This bait runs true out of the package, with a diving range of 5 to 8 feet. The New 3DB Crank 1.5 MR crankbait is now available in prism and internal painted finishes to match all manner of freshwater gamefish.
MSRP: $7.99
     <B>Yo-Zuri 3DB 5-inch Pencil (New Size)</B><BR>
This new size of the Yo-Zuri 3DB Pencil will allow anglers to match bigger forage and give fish a larger profile to target. The excellent buoyancy of this bait allows anglers to capture that walk-the-dog action with ease and stay longer in the strike zone. Armed with a large one-knocker sound chamber, creating an irresistible sound when worked back to the boat, this bait will call fish from up deep creating the most vicious strikes.
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<B>MSRP: $9.99</B>
Yo-Zuri 3DB 5-inch Pencil (New Size)
This new size of the Yo-Zuri 3DB Pencil will allow anglers to match bigger forage and give fish a larger profile to target. The excellent buoyancy of this bait allows anglers to capture that walk-the-dog action with ease and stay longer in the strike zone. Armed with a large one-knocker sound chamber, creating an irresistible sound when worked back to the boat, this bait will call fish from up deep creating the most vicious strikes.
MSRP: $9.99
<B>Yo-Zuri 3/4-ounce Rattl’N Vibe (New Size)</B><BR>
Coming highly requested by many anglers, Yo-Zuri has worked closely with its Pro-Staff and product development team to develop this larger, more aggressive version of the Rattl’N Vibe. One of the original “vibe” style baits created by Yo-Zuri over 20 years ago, we are proud to continue our tradition of advancements in technological manufacturing!
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<b>MSRP: $9.99</b>
Yo-Zuri 3/4-ounce Rattl’N Vibe (New Size)
Coming highly requested by many anglers, Yo-Zuri has worked closely with its Pro-Staff and product development team to develop this larger, more aggressive version of the Rattl’N Vibe. One of the original “vibe” style baits created by Yo-Zuri over 20 years ago, we are proud to continue our tradition of advancements in technological manufacturing!
MSRP: $9.99
<B>   Yo-Zuri 3DB 1.5 Squarebill</B><br>
The new Yo-Zuri 3DB 1.5 Crank Squarebill is the perfect addition to any power-fishing enthusiast tackle box. This bait weighs 1/2 ounce, features a depth range between 3 to 5 feet and mimics the perfect baitfish erratic swimming action. Offered in a dozen realistic internally painted patterns to match every type of forage across the country, the 1.5 Crank Squarebill also comes with two No. 4 round-bend treble hooks with high quality split rings.
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<B>MSRP: $7.99</B>
Yo-Zuri 3DB 1.5 Squarebill
The new Yo-Zuri 3DB 1.5 Crank Squarebill is the perfect addition to any power-fishing enthusiast tackle box. This bait weighs 1/2 ounce, features a depth range between 3 to 5 feet and mimics the perfect baitfish erratic swimming action. Offered in a dozen realistic internally painted patterns to match every type of forage across the country, the 1.5 Crank Squarebill also comes with two No. 4 round-bend treble hooks with high quality split rings.
MSRP: $7.99
 <B>Big Bite Baits Kamikaze Craw</B><BR>

Big Bite Baits is introducing a new craw called the Kamikaze Craw that can be used as either a jig trailer or rigged onto your favorite EWG hook and fished Texas style. The Kamikaze Craw comes built with a large solid body core for easy rigging with either a jig or EWG hook, and is equipped with a ribbed body section for added action and skin hooking applications. Added ridges and holes built into the craws create an aggressive swimming and flapping action when retrieved. The Kamikaze Craw is 3 3/4 inches in length, comes in a six-pack and will be available in 11 of Big Bites top fish-catching colors. <BR>

<B>MSRP: $3.99</B>
Big Bite Baits Kamikaze Craw

Big Bite Baits is introducing a new craw called the Kamikaze Craw that can be used as either a jig trailer or rigged onto your favorite EWG hook and fished Texas style. The Kamikaze Craw comes built with a large solid body core for easy rigging with either a jig or EWG hook, and is equipped with a ribbed body section for added action and skin hooking applications. Added ridges and holes built into the craws create an aggressive swimming and flapping action when retrieved. The Kamikaze Craw is 3 3/4 inches in length, comes in a six-pack and will be available in 11 of Big Bites top fish-catching colors. MSRP: $3.99

 <B>Big Bite Baits Kamikaze Swimon</B><BR>
Big Bite Baits is introducing a new trailer called the Kamikaze Swimon. The Kamikaze Swimon was designed to be used as a trailer for your vibrating jigs, swim jigs or spinnerbaits. The Swimon is built with a vertical segmented body and tail profile to provide a realistic baitfish swimming appearance and action. The segmented body section gives you a full body to run your hook through to keep the bait locked into place and has built in ridges located in front of the tail to give the bait enhanced swimming tail movement. Moving down the tail the Swimon tail features unique ridges and holes that help create a realistic baitfish swimming action. The Kamikaze Swimon will come in a six-pack and will be available in eight top Big Bite fish catching colors. <BR>

<B>MSRP: $3.99</B>
Big Bite Baits Kamikaze Swimon
Big Bite Baits is introducing a new trailer called the Kamikaze Swimon. The Kamikaze Swimon was designed to be used as a trailer for your vibrating jigs, swim jigs or spinnerbaits. The Swimon is built with a vertical segmented body and tail profile to provide a realistic baitfish swimming appearance and action. The segmented body section gives you a full body to run your hook through to keep the bait locked into place and has built in ridges located in front of the tail to give the bait enhanced swimming tail movement. Moving down the tail the Swimon tail features unique ridges and holes that help create a realistic baitfish swimming action. The Kamikaze Swimon will come in a six-pack and will be available in eight top Big Bite fish catching colors. MSRP: $3.99
     <B>Big Bite Baits Tour Swim Worm</B><BR>
New for 2019, Big Bite Baits is introducing the Tour Swim Worm. The company’s pro staff tested this bait for over 18 months to ensure it would perform under any condition. Available in lengths of 5 1/2 and 7 1/2 inches, the Tour Swim Worm is designed to swim effortlessly through shallow grass when Texas rigged. It features a ringed body with a solid core to allow for easy placement of any hook size. The worm can be fished as a traditional paddle tail worm, or the tail can be broken apart on the perforation to create a high-speed swimming action when retrieved at any speed. The Tour Swim Worm is available in 12 colors in both sizes. The 5 1/2 comes in an 8-pack and the 7 1/2 comes in an 6-pack.<BR>

<B>MSRP: $3.99</B>
Big Bite Baits Tour Swim Worm
New for 2019, Big Bite Baits is introducing the Tour Swim Worm. The company’s pro staff tested this bait for over 18 months to ensure it would perform under any condition. Available in lengths of 5 1/2 and 7 1/2 inches, the Tour Swim Worm is designed to swim effortlessly through shallow grass when Texas rigged. It features a ringed body with a solid core to allow for easy placement of any hook size. The worm can be fished as a traditional paddle tail worm, or the tail can be broken apart on the perforation to create a high-speed swimming action when retrieved at any speed. The Tour Swim Worm is available in 12 colors in both sizes. The 5 1/2 comes in an 8-pack and the 7 1/2 comes in an 6-pack.MSRP: $3.99
<b>13 Fishing Motor Boat </b><BR>
Redesigning the way you fish heavy cover; the Motorboat combines the action of buzz style lures with the ability to fish through anything. A soft plastic body is embedded with a heavy gauge hook. The Evolve custom design blade has an internal swivel that hides it from slime that fowls up traditional blades. Connected with tough nylon thread that won’t be cut, the Motorboat style fishing system has arrived. <BR>
<b>MSRP: $7.99></b>
13 Fishing Motor Boat
Redesigning the way you fish heavy cover; the Motorboat combines the action of buzz style lures with the ability to fish through anything. A soft plastic body is embedded with a heavy gauge hook. The Evolve custom design blade has an internal swivel that hides it from slime that fowls up traditional blades. Connected with tough nylon thread that won’t be cut, the Motorboat style fishing system has arrived. MSRP: $7.99>
    <B>Culprit Flutter Craw</B><BR>

Bridging the gap between creature bait, crawfish bait and double tail grub, the new Culprit Flutter Craw is a unique offering from Culprit that is sure to impress from the deep south, far north and out west. It produces subtle but noticeable fluttering action. When the bait stops the forward-facing legs look as if they are seeking sure footing on the bottom. This bait is never truly motionless. From Texas rig to swim jig to swinging football heads, this is one bad-to-the-bone craw presentation. Measures four inches and comes in an 8-pack.<BR>

<b>MSRP: $5.29</b>
Culprit Flutter Craw

Bridging the gap between creature bait, crawfish bait and double tail grub, the new Culprit Flutter Craw is a unique offering from Culprit that is sure to impress from the deep south, far north and out west. It produces subtle but noticeable fluttering action. When the bait stops the forward-facing legs look as if they are seeking sure footing on the bottom. This bait is never truly motionless. From Texas rig to swim jig to swinging football heads, this is one bad-to-the-bone craw presentation. Measures four inches and comes in an 8-pack.MSRP: $5.29

   <B>Culprit Original Worm (New Colors)</B>
<BR>Available in 7 1/2-inch, 18-count resealable bags, colors include; No. 294 Watermelon Purple/Red Flake and No. 295 Lucky Charm.
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<B>MSRP: $5.29</B>
Culprit Original Worm (New Colors)
Available in 7 1/2-inch, 18-count resealable bags, colors include; No. 294 Watermelon Purple/Red Flake and No. 295 Lucky Charm.
MSRP: $5.29
   <B>Culprit 6-inch Water Dragon</B>
<BR>The new 6-inch Culprit Water Dragon size was added in response to the popularity of the 7-inch size introduced last year at the ICAST show. With its unique form and diverse function, it has many more action features than a standard lizard. First the head is designed with gills and gill filaments for a new look and extra gliding function on Carolina rigs. The body is filled with detail and contour to make a more realistic presentation, reflecting light in many directions and breaking up the image. Features include raised ribs for Tex-posing your hook, a lateral line that can be easily adapted with a marker-style pen for added color, and a large flat spot on the tail that really pushes water and creates a seductive tail wave. 
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<B>MSRP: $5.29</B>
Culprit 6-inch Water Dragon
The new 6-inch Culprit Water Dragon size was added in response to the popularity of the 7-inch size introduced last year at the ICAST show. With its unique form and diverse function, it has many more action features than a standard lizard. First the head is designed with gills and gill filaments for a new look and extra gliding function on Carolina rigs. The body is filled with detail and contour to make a more realistic presentation, reflecting light in many directions and breaking up the image. Features include raised ribs for Tex-posing your hook, a lateral line that can be easily adapted with a marker-style pen for added color, and a large flat spot on the tail that really pushes water and creates a seductive tail wave.
MSRP: $5.29
  <B>Duo Realis Tetra Works Burny</B>
<BR>The Burny is a flat-bodied soft bait with a twin tail design. The twin tails come together during retrieve and create a subtle pulsation effect. The bait measures 1 2/3 inches, it’s available in 12 colors and comes in packs of 12 pieces.
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<b>MSRP: $4.99</b></p>

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Duo Realis Tetra Works Burny
The Burny is a flat-bodied soft bait with a twin tail design. The twin tails come together during retrieve and create a subtle pulsation effect. The bait measures 1 2/3 inches, it’s available in 12 colors and comes in packs of 12 pieces.
MSRP: $4.99

Duo Realis

  <B>Duo Realis Tetra Works Grapper </B>
<BR>The Grapper has a triangular cross section body designed for smooth gliding through water. The thin large tail creates an alluring action when moving through the water. It measures 1 3/4 inches, is available in eight colors and comes in packs of 12 pieces.
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<B>MSRP: $4.99</B></p>

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Duo Realis Tetra Works Grapper
The Grapper has a triangular cross section body designed for smooth gliding through water. The thin large tail creates an alluring action when moving through the water. It measures 1 3/4 inches, is available in eight colors and comes in packs of 12 pieces.
MSRP: $4.99

Duo Realis

 <B>Livetarget Freestyle Frog</B>
<BR>The Freestyle Frog is a versatile twin-tail bait that can be fished on the surface over vegetation or dive sub-surface in open runs. It hosts the realistic Inner-Core anatomy of a fleeing frog, while the clear Exo-Skin generates a tantalizing surface buzzing action. Injected Core Technology (ICT) enables the Inner-Core to host a life-like frog profile, while the Exo-Skin gives the lure its signature action. The new lure comes in three sizes to meet a variety of fishing applications: 4-, 3 1/2- and 3-inch, as well as eight realistic forage-matching colors. The Livetarget Freestyle Frog comes in packs of two. 
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<B>MSRP: $9.99</B>

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Livetarget Freestyle Frog
The Freestyle Frog is a versatile twin-tail bait that can be fished on the surface over vegetation or dive sub-surface in open runs. It hosts the realistic Inner-Core anatomy of a fleeing frog, while the clear Exo-Skin generates a tantalizing surface buzzing action. Injected Core Technology (ICT) enables the Inner-Core to host a life-like frog profile, while the Exo-Skin gives the lure its signature action. The new lure comes in three sizes to meet a variety of fishing applications: 4-, 3 1/2- and 3-inch, as well as eight realistic forage-matching colors. The Livetarget Freestyle Frog comes in packs of two.
MSRP: $9.99

www.livetargetlures.com

  <B>Livetarget Ghost Tail Minnow</B>
<BR>The Ghost Tail Minnow is a drop-shot bait that mimics a minnow feeding near bottom structure. It features Injected Core Technology (ICT), enabling the Inner-Core to host a life-like Minnow profile, while the Exo-Skin gives the lure its signature finesse action. Proprietary metal powder provides vibrant metallic flash and realism, and the unique tail design generates a finesse quivering action, emulating the movement of a small minnow. Requires only the slightest rod tip movement for a life-like presentation. Ghost Tail Minnows are available in 3-, 4- and 5-inch slow-sink sizes and six natural-themed color patterns.
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<B>MSRP: $9.99</B> 
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Livetarget Ghost Tail Minnow
The Ghost Tail Minnow is a drop-shot bait that mimics a minnow feeding near bottom structure. It features Injected Core Technology (ICT), enabling the Inner-Core to host a life-like Minnow profile, while the Exo-Skin gives the lure its signature finesse action. Proprietary metal powder provides vibrant metallic flash and realism, and the unique tail design generates a finesse quivering action, emulating the movement of a small minnow. Requires only the slightest rod tip movement for a life-like presentation. Ghost Tail Minnows are available in 3-, 4- and 5-inch slow-sink sizes and six natural-themed color patterns.
MSRP: $9.99
www.livetargetlures.com
   <B>Livetarget Slow-Roll Shiner</B>
<BR>The Slow-Roll Shiner is an unrigged swimbait that mimics a fleeing thin-profiled baitfish. It features Injected Core Technology (ICT), offering improved baitfish profile and detail over traditional paddletail swimbaits. Hard-thumping, whole-body action creates a subtle and enticing rolling action, while the company’s unique, proprietary metallic core produces a radiant flash far more reflective and better balanced compared to traditional paddletail baits and old school foil inserts. Comes in three sizes and six colors. <BR>

<B>MSRP: $9.99 </B>
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Livetarget Slow-Roll Shiner
The Slow-Roll Shiner is an unrigged swimbait that mimics a fleeing thin-profiled baitfish. It features Injected Core Technology (ICT), offering improved baitfish profile and detail over traditional paddletail swimbaits. Hard-thumping, whole-body action creates a subtle and enticing rolling action, while the company’s unique, proprietary metallic core produces a radiant flash far more reflective and better balanced compared to traditional paddletail baits and old school foil inserts. Comes in three sizes and six colors. MSRP: $9.99
www.livetargetlures.com
 <B>Megabass Magdraft Freestyle </B><BR>
The Magdraft Freestyle features snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the lure is built for easy big-game rigging for novices and experts alike. Select a weighted 6/0 or 8/0 screw-lock hook to target submerged vegetation where savvy monsters lie in wait along shade lines, grass lanes and isolated cover. Switch to a heavy jighead to crawl chunk-rock, curve-fall river ledges and main lake drop-offs, and target new depths where the Magdraft has yet to roam. It measures 6 inches, weighs 1.2 ounces and comes two per pack.
Megabass Magdraft Freestyle
The Magdraft Freestyle features snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the lure is built for easy big-game rigging for novices and experts alike. Select a weighted 6/0 or 8/0 screw-lock hook to target submerged vegetation where savvy monsters lie in wait along shade lines, grass lanes and isolated cover. Switch to a heavy jighead to crawl chunk-rock, curve-fall river ledges and main lake drop-offs, and target new depths where the Magdraft has yet to roam. It measures 6 inches, weighs 1.2 ounces and comes two per pack.
   <B>Nishine Namazu 5-inch</B>
<BR>The Nishine Namazu 5-inch is a brand new soft-plastic that is designed to look like catfish fry. This high specific gravity soft bait is impregnated with a perfect amount of salt, and can be used in various styles of rigging. The Namazu is especially deadly when used with weightless Texas rigs, as it is very easy to skip and is extremely effective for targeting suspended bass around boat docks. Comes five to a pack. Available in September 2019.
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<B>MSRP: $6.99</B>

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Nishine Namazu 5-inch
The Nishine Namazu 5-inch is a brand new soft-plastic that is designed to look like catfish fry. This high specific gravity soft bait is impregnated with a perfect amount of salt, and can be used in various styles of rigging. The Namazu is especially deadly when used with weightless Texas rigs, as it is very easy to skip and is extremely effective for targeting suspended bass around boat docks. Comes five to a pack. Available in September 2019.
MSRP: $6.99

Nishine Lure Works

<B>Berkley PowerBait Crazy Legs Chigger Craw </B>
<BR>The new Chigger Craw has high action pinchers that create more strikes. Its crazy legs create additional action on the fall and respond to fast or slow movement making it perfect for dead sticking, available in seven colors.
Berkley PowerBait Crazy Legs Chigger Craw
The new Chigger Craw has high action pinchers that create more strikes. Its crazy legs create additional action on the fall and respond to fast or slow movement making it perfect for dead sticking, available in seven colors.
 <B>Berkley PowerBait Flute Worm </B>
<BR>This tapered flute tail bait twitches and moves with the subtlest movements was designed by pro angler, Mike Iaconelli. It features a blunt head and integrated location for inserting weights and stops the bottom when hopping on a Neko rig and comes in 12 colors.
Berkley PowerBait Flute Worm
This tapered flute tail bait twitches and moves with the subtlest movements was designed by pro angler, Mike Iaconelli. It features a blunt head and integrated location for inserting weights and stops the bottom when hopping on a Neko rig and comes in 12 colors.
  <b>Berkley PowerBait Jordan Lee The Champ Craw </b>
<BR>This bait was designed by two-time Bassmaster Classic winner, Jordan Lee. The Champ Craw features a lifelike profile with large claws that float for a lifelike action, and the new HD Tru Color technology mimics real bait.</p>
<p><b>MSRP: $5.99-$6.99</b></p>
Berkley PowerBait Jordan Lee The Champ Craw
This bait was designed by two-time Bassmaster Classic winner, Jordan Lee. The Champ Craw features a lifelike profile with large claws that float for a lifelike action, and the new HD Tru Color technology mimics real bait.
MSRP: $5.99-$6.99
    <B>Berkely PowerBait Jordan Lee The Champ Minnow</B> 
<BR>Designed by two-time Bassmaster Classic winner Jordan Lee, The Champ Minnow features a lifelike profile and new HD Tru color technology to deliver an ultra-realistic bait. It's anatomically correct tail mimics live baitfish. The body shape is ideal for drop shot rigs and jigheads. It also features the exclusive PowerBait formula. Fish love it so much they hold on 18 times longer, giving you the time and confidence to feel more bites and Catch More Fish! 
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<B>MSRP: $6.99</B>
Berkely PowerBait Jordan Lee The Champ Minnow
Designed by two-time Bassmaster Classic winner Jordan Lee, The Champ Minnow features a lifelike profile and new HD Tru color technology to deliver an ultra-realistic bait. It’s anatomically correct tail mimics live baitfish. The body shape is ideal for drop shot rigs and jigheads. It also features the exclusive PowerBait formula. Fish love it so much they hold on 18 times longer, giving you the time and confidence to feel more bites and Catch More Fish!
MSRP: $6.99
    <B>Berkely PowerBait Jordan Lee The Champ Swimmer </B>
<BR>The Champ Swimmer features large thumping paddletail to displace more water, lifelike profile and HD Tru Color technology, this bait is great for hiding hook points and weedless rigging. The Champ Swimmer is designed by Jordan Lee, two-time Bassmaster Classic winner.
Berkely PowerBait Jordan Lee The Champ Swimmer
The Champ Swimmer features large thumping paddletail to displace more water, lifelike profile and HD Tru Color technology, this bait is great for hiding hook points and weedless rigging. The Champ Swimmer is designed by Jordan Lee, two-time Bassmaster Classic winner.
   <B>Berkley PowerBait Water Bug </B>
<BR>Designed by Mike Iaconelli, the Water Bug has small arms to add subtle quivering actions paired with a scooped tall to catch more water finesse causing a subtle wave action. The Water Bug works well rigged for drop shots, Ned rig on a jighead or on a micro skirted jig and comes in 12 colors.
Berkley PowerBait Water Bug
Designed by Mike Iaconelli, the Water Bug has small arms to add subtle quivering actions paired with a scooped tall to catch more water finesse causing a subtle wave action. The Water Bug works well rigged for drop shots, Ned rig on a jighead or on a micro skirted jig and comes in 12 colors.
    <B>Rage Ned Bug </B>
<BR>Ned Rigging has taken the bass world by storm. In many parts of the country, it’s rapidly become a go-to presentation for anglers fishing tough conditions or pressured waters. Normally a Ned Rig excels when it gets tough because it has a small profile, a subtle action. Well no longer is subtle the only option. The all-new Rage Ned Bug comes in 15 tempting colors.
Rage Ned Bug
Ned Rigging has taken the bass world by storm. In many parts of the country, it’s rapidly become a go-to presentation for anglers fishing tough conditions or pressured waters. Normally a Ned Rig excels when it gets tough because it has a small profile, a subtle action. Well no longer is subtle the only option. The all-new Rage Ned Bug comes in 15 tempting colors.
<B>Spro Bronzeye 65 and Bronzeye 60 Popper (New Colors)</B>
<BR>Most Popular Sizes of Spro Bronzeye Frogs are now available in new colors including Blue Sky, Yellow Sparkle, Piranha, Poison Frog and Diamond Back. Available in September 2019.
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<B>MSRP: $10.99</B>
Spro Bronzeye 65 and Bronzeye 60 Popper (New Colors)
Most Popular Sizes of Spro Bronzeye Frogs are now available in new colors including Blue Sky, Yellow Sparkle, Piranha, Poison Frog and Diamond Back. Available in September 2019.
MSRP: $10.99
  <B>Spro Bronzeye 65 and Bronzeye 60 Popper (New Colors)</B>
<BR>Most Popular Sizes of Spro Bronzeye Frogs are now available in new colors including Blue Sky, Yellow Sparkle, Piranha, Poison Frog and Diamond Back. Available in September 2019.
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<B>MSRP: $10.99</B>
Spro Bronzeye 65 and Bronzeye 60 Popper (New Colors)
Most Popular Sizes of Spro Bronzeye Frogs are now available in new colors including Blue Sky, Yellow Sparkle, Piranha, Poison Frog and Diamond Back. Available in September 2019.
MSRP: $10.99
   <B>X Zone Deception Worm</B>
<BR>Developed by Bassmaster Elite Series Pro, Brandon Lester, this worm is made from a specialized blend of soft plastic. When fished with weight the Deception Worm will stand with its tail straight up off the bottom to tempt fish into striking. Try them Texas rigged or Tex-posed without any weight, or wacky rig them and twitch them quickly with short strokes for a lively presentation. The alignment line on the belly aids in the perfect rigging of this bait each and every time. Infused with super fine salt and a secret scent formula for an added level of attraction that will make bass hold on longer once they strike. Available in a range of custom blended colors, the X Zone Lures Deception Worm delivers a finesse presentation that will put bigger fish in the boat. Measures 6 inches and comes 15 per pack.
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<B>MSRP: $4.99</B>
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X Zone Deception Worm
Developed by Bassmaster Elite Series Pro, Brandon Lester, this worm is made from a specialized blend of soft plastic. When fished with weight the Deception Worm will stand with its tail straight up off the bottom to tempt fish into striking. Try them Texas rigged or Tex-posed without any weight, or wacky rig them and twitch them quickly with short strokes for a lively presentation. The alignment line on the belly aids in the perfect rigging of this bait each and every time. Infused with super fine salt and a secret scent formula for an added level of attraction that will make bass hold on longer once they strike. Available in a range of custom blended colors, the X Zone Lures Deception Worm delivers a finesse presentation that will put bigger fish in the boat. Measures 6 inches and comes 15 per pack.
MSRP: $4.99
X Zone Lures
    <B>Yum 3 1/4-inch Craw Chunk</B>
<BR>The new Yum Craw Chunk hits the sweet spot in between the 3 3/4- and 2 3/4-inch sizes. The 3 1/4-inch size is not too big or too small for most standard applications as a trailer on jigs or fishing alone on other rigs. It is perfect for dragging behind a football jig, swimming frantically on a swim jig, or even hopped on the bottom on a shaky head. Months of testing in the swim tank at Yum went into the creation of this chunk to find the absolute perfect size to provide anglers with a superior option behind their jigs or alone.
Yum 3 1/4-inch Craw Chunk
The new Yum Craw Chunk hits the sweet spot in between the 3 3/4- and 2 3/4-inch sizes. The 3 1/4-inch size is not too big or too small for most standard applications as a trailer on jigs or fishing alone on other rigs. It is perfect for dragging behind a football jig, swimming frantically on a swim jig, or even hopped on the bottom on a shaky head. Months of testing in the swim tank at Yum went into the creation of this chunk to find the absolute perfect size to provide anglers with a superior option behind their jigs or alone.
 <B>Yum Magnum Finesse Worm</B>
<BR>The new Yum Magnum Finesse Worm fills a void in the Yum line for a beefed up straight-tail worm that can be used in a number of techniques such as a standard Texas rig, Carolina rig, wacky rig, or most popular as of recent, the Neko rig. We poured the worms in colors prized by deep-water structure fishermen across the country, many in colors exclusive to the lineup. At 8 1/2 inches it fits a niche role that was sorely needed in, and it stands in a place that all fishermen need throughout the year.
Yum Magnum Finesse Worm
The new Yum Magnum Finesse Worm fills a void in the Yum line for a beefed up straight-tail worm that can be used in a number of techniques such as a standard Texas rig, Carolina rig, wacky rig, or most popular as of recent, the Neko rig. We poured the worms in colors prized by deep-water structure fishermen across the country, many in colors exclusive to the lineup. At 8 1/2 inches it fits a niche role that was sorely needed in, and it stands in a place that all fishermen need throughout the year.
    <B>Z-Man TRD BugZ </B>
<BR>Expanding the Ned Rig category it helped create, Z-Man’s TRD BugZ sports a pint-sized, 2 3/4-inch creature bait profile. Unlike other creature-style softbaits, the TRD BugZ employs a buoyant ElaZtech material that makes it stand up off bottom at rest, tail and appendages “up.” A super-soft yet deep-ribbed body is salt impregnated, providing a texture and taste fish hold for extended periods. Designed to pair seamlessly with Finesse ShroomZ, Pro ShrromZ and NedlockZ jigheads, the TRD BugZ also matches the Finesse BulletZ jighead for snag-free fishing around grass and hardcover. Available in 18 colors, 8-pack.
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<B>MSRP: $4.49</B> 

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Z-Man TRD BugZ
Expanding the Ned Rig category it helped create, Z-Man’s TRD BugZ sports a pint-sized, 2 3/4-inch creature bait profile. Unlike other creature-style softbaits, the TRD BugZ employs a buoyant ElaZtech material that makes it stand up off bottom at rest, tail and appendages “up.” A super-soft yet deep-ribbed body is salt impregnated, providing a texture and taste fish hold for extended periods. Designed to pair seamlessly with Finesse ShroomZ, Pro ShrromZ and NedlockZ jigheads, the TRD BugZ also matches the Finesse BulletZ jighead for snag-free fishing around grass and hardcover. Available in 18 colors, 8-pack.
MSRP: $4.49

Z-Man Fishing

   <B> Z-Man Giant TRD</B>
<BR>Responding to demand for an oversized TRD stickbait, Z-Man’s 6-inch Giant TRD offers unmatched softness, underwater movement and durability, thanks to its original ElaZtech construction. Unlike other softbaits, the Giant TRD’s buoyant material makes it stand tail-up when at rest on bottom. Salt-impregnated, the Giant TRD is offered in 18 colors, sold in 6-packs
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<B>MSRP: $4.99 </B>

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Z-Man Giant TRD
Responding to demand for an oversized TRD stickbait, Z-Man’s 6-inch Giant TRD offers unmatched softness, underwater movement and durability, thanks to its original ElaZtech construction. Unlike other softbaits, the Giant TRD’s buoyant material makes it stand tail-up when at rest on bottom. Salt-impregnated, the Giant TRD is offered in 18 colors, sold in 6-packs
MSRP: $4.99

Z-Man Fishing

    <B>Zoom Z-Swim </B>
<BR>Zoom is releasing the new Z-Swim 3.8, a ribbed swimbait that swims naturally, emulates a wide variety of baitfish and can be used from the surface down into the deepest lairs of wary bass. With the variance of uses and its effectiveness at any depth, you’ll constantly be offering a tempting meal, but you won’t have to repeatedly adjust your rigging, taking up valuable time. That means more casts and more effective casts, throughout the day.
Zoom Z-Swim
Zoom is releasing the new Z-Swim 3.8, a ribbed swimbait that swims naturally, emulates a wide variety of baitfish and can be used from the surface down into the deepest lairs of wary bass. With the variance of uses and its effectiveness at any depth, you’ll constantly be offering a tempting meal, but you won’t have to repeatedly adjust your rigging, taking up valuable time. That means more casts and more effective casts, throughout the day.
   <B> Abu Garcia Revo EXD </B>
<BR>A continued tradition of precision engineering and performance, the Revo EXD baitcaster has advanced design features to get the most out of your casting distance. Featuring nine stainless steel HPCR bearings, two EXD bearings on the spool shaft, and a lightweight duraluminum spool the Revo EXD was built for extreme casting performance. The fine tune magnetic break and additional finesse spool allow the angler to have precise control over a wide range of lures and weights. 
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<B>MSRP: $299.95</B>
Abu Garcia Revo EXD
A continued tradition of precision engineering and performance, the Revo EXD baitcaster has advanced design features to get the most out of your casting distance. Featuring nine stainless steel HPCR bearings, two EXD bearings on the spool shaft, and a lightweight duraluminum spool the Revo EXD was built for extreme casting performance. The fine tune magnetic break and additional finesse spool allow the angler to have precise control over a wide range of lures and weights.
MSRP: $299.95
    <B>KastKing Kapstan 300</B>
<BR>The new KastKing Kapstan 300 wide body, low profile baitcaster is the perfect baitcasting reel for additional line capacity needed for long casts, big swimbaits and bigger fish. It features eight MaxiDur double-shielded, stainless-steel ball bearings plus an instant anti-reverse bearing, and a triple disc carbon fiber drag system delivering a whopping 35 pounds of fish stopping drag. Kapstan is equipped with a 5.4:1 gear ratio for incredible power and torque, superior manganese brass main and pinion gears and stainless-steel main shaft for durability, smoothness and low noise, a proven centrifugal braking system, a braid-ready aluminum spool that eliminates adding mono backing that holds 230 yards of 50-pound braided line, and a wide (5.1 inches) aluminum handle with large oversized, comfortable EVA grips for plenty of leverage. 
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<B>MSRP $129.98</B></p>

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KastKing Kapstan 300
The new KastKing Kapstan 300 wide body, low profile baitcaster is the perfect baitcasting reel for additional line capacity needed for long casts, big swimbaits and bigger fish. It features eight MaxiDur double-shielded, stainless-steel ball bearings plus an instant anti-reverse bearing, and a triple disc carbon fiber drag system delivering a whopping 35 pounds of fish stopping drag. Kapstan is equipped with a 5.4:1 gear ratio for incredible power and torque, superior manganese brass main and pinion gears and stainless-steel main shaft for durability, smoothness and low noise, a proven centrifugal braking system, a braid-ready aluminum spool that eliminates adding mono backing that holds 230 yards of 50-pound braided line, and a wide (5.1 inches) aluminum handle with large oversized, comfortable EVA grips for plenty of leverage.
MSRP $129.98

KastKing Kapstan 300

    <b>Lew’s Custom Lite SLP </b>
<BR>When it comes to productivity on the water, ounces make all the difference in not just the weigh-in scales, but also in the weight of your reel and fatigue that comes from it. Weighing in at just 4.9 ounces, the new Custom Lite SLP baitcast reel is the lightest reel ever produced by Lew’s. This means less fatigue, which equals more time on the water and more casts. On the engineering side, this piece of equipment features an 11-bearing system with Lews’ P2 Super Pinion, which provides better gear mesh for smoother cranking, longer casts and extended gear life. Matched with the externally adjustable 6-pin, 27-position QuietCast Adjustable Centrifugal Braking (ACB) system, the Custom Lite SLP is dialed in for precise adjustment, long casts and tight quarters accuracy.
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<B>MSRP: $279.99</B>
Lew’s Custom Lite SLP
When it comes to productivity on the water, ounces make all the difference in not just the weigh-in scales, but also in the weight of your reel and fatigue that comes from it. Weighing in at just 4.9 ounces, the new Custom Lite SLP baitcast reel is the lightest reel ever produced by Lew’s. This means less fatigue, which equals more time on the water and more casts. On the engineering side, this piece of equipment features an 11-bearing system with Lews’ P2 Super Pinion, which provides better gear mesh for smoother cranking, longer casts and extended gear life. Matched with the externally adjustable 6-pin, 27-position QuietCast Adjustable Centrifugal Braking (ACB) system, the Custom Lite SLP is dialed in for precise adjustment, long casts and tight quarters accuracy.
MSRP: $279.99
<B>13 Fishing CONCEPT Boss</b>
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Stamping its place as the elite freshwater reel in 13's lineup, the Concept BOSS arrogantly delivers ultimate performance with no apologies.  This reel can
13 Fishing CONCEPT Boss

Stamping its place as the elite freshwater reel in 13’s lineup, the Concept BOSS arrogantly delivers ultimate performance with no apologies. This reel can “send it” with CZB Comp spool bearings and a high spin spool shaft. H.A.M. high tensile strength brass gearing leads an endless cast of features that includes 13 Fishing’s proprietary CZB Technology, Arrowhead line guide, beetle wing side plate, and 22lb. titanium drag system. BOSS garage series, and KP edition components make a statement that you’re going to be the man to beat at the weigh-in. MSRP: $400

    <B>Bass Pro Shops Johnny Morris Platinum Signature Spinning Reel </B>
<BR>The new spinning reel represents the apex of quality in the company's line, and is targeted to compete against, and in many cases outperform, many of the more expensive reels out there. Feature for feature, you'll find that the Johnny Morris Platinum Signature Spinning Reel gives you all the strength, durability, sensitivity, and precision operation you demand in a premium reel – at a superb price. It begins with a rock-solid one-piece aluminum frame, which holds firm in resisting performance-robbing torque and keeps the gears in perfect alignment, so that all other systems can operate flawlessly. Lightweight strength is a top theme for this reel, and it's expressed in its light-as-air rotor assembly; fitted with a hollow stainless steel bail wire and premium roller, this perfectly balanced rotor design distributes stress evenly, ensuring smooth oscillation on every retrieve. 
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<B>MSRP: $119.99</B><BR>

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Bass Pro Shops Johnny Morris Platinum Signature Spinning Reel
The new spinning reel represents the apex of quality in the company’s line, and is targeted to compete against, and in many cases outperform, many of the more expensive reels out there. Feature for feature, you’ll find that the Johnny Morris Platinum Signature Spinning Reel gives you all the strength, durability, sensitivity, and precision operation you demand in a premium reel – at a superb price. It begins with a rock-solid one-piece aluminum frame, which holds firm in resisting performance-robbing torque and keeps the gears in perfect alignment, so that all other systems can operate flawlessly. Lightweight strength is a top theme for this reel, and it’s expressed in its light-as-air rotor assembly; fitted with a hollow stainless steel bail wire and premium roller, this perfectly balanced rotor design distributes stress evenly, ensuring smooth oscillation on every retrieve.
MSRP: $119.99Bass Pro Shops Platinum Spinning Reel
 <b>Bass Pro Shops Johnny Morris Signature Series Spinning Reel </b>
<BR>The Signature Series spinning reel remains one of the best values Bass Pro Shops offer. This is Johnny Morris’ go-to reel, built to win and built to last. Its sturdy one-piece aluminum frame provides a solid foundation, keeping the internals tightly aligned and operating smoothly; at the business end, the combination of a perfectly balanced, super-lightweight rotor, a hollow stainless steel bail wire, and a forged, double-anodized aluminum spool ensure even weight distribution, strength, and long-term corrosion resistance. The quality 10-bearing (9+1) system features premium ball bearings and includes Powerlock instant anti-reverse; the water-resistant 6-element drag stack features alternating performance felt and aluminum discs for smooth, fish-tiring pressure at any setting. The super-strong machined-aluminum handle offers maximum leverage when fighting big fish; Soft Touch knob ensures a good, comfortable grip. 
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<B>MSRP: $99.99</B></p>

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Bass Pro Shops Johnny Morris Signature Series Spinning Reel
The Signature Series spinning reel remains one of the best values Bass Pro Shops offer. This is Johnny Morris’ go-to reel, built to win and built to last. Its sturdy one-piece aluminum frame provides a solid foundation, keeping the internals tightly aligned and operating smoothly; at the business end, the combination of a perfectly balanced, super-lightweight rotor, a hollow stainless steel bail wire, and a forged, double-anodized aluminum spool ensure even weight distribution, strength, and long-term corrosion resistance. The quality 10-bearing (9+1) system features premium ball bearings and includes Powerlock instant anti-reverse; the water-resistant 6-element drag stack features alternating performance felt and aluminum discs for smooth, fish-tiring pressure at any setting. The super-strong machined-aluminum handle offers maximum leverage when fighting big fish; Soft Touch knob ensures a good, comfortable grip.
MSRP: $99.99

Bass Pro Shops Signature Series Spinning Reel

 <B>Bass Pro Shops Platinum Spinning Rod </B>
<BR>Bass Pro Shops Johnny Morris Platinum Signature spinning rod is incredibly light, air-like, virtually an extension of your hand and arm, yet it can easily handle heavy lifting. Casting, retrieving, feeling bottom, working the rod tip — they all seem effortless, yet so precise. This rod feels amazing, but don't be fooled; there's plenty of brute strength waiting to overpower that next unsuspecting bass. The Platinum Signature Rod's cutting-edge construction utilizes innovative Fortified Multidirectional Fiber Alignment technology to join five layers of carbon sheeting with a core infusion of reductive resin, creating an advanced RTX5 graphite blank with impressive sensitivity and power. A full 15 percent lighter and 35 percent stronger than previous models, the rod is perfectly equipped to fish like no other rod in your arsenal. 
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<B>MSRP: $179.99</B>
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Bass Pro Shops Platinum Spinning Rod
Bass Pro Shops Johnny Morris Platinum Signature spinning rod is incredibly light, air-like, virtually an extension of your hand and arm, yet it can easily handle heavy lifting. Casting, retrieving, feeling bottom, working the rod tip — they all seem effortless, yet so precise. This rod feels amazing, but don’t be fooled; there’s plenty of brute strength waiting to overpower that next unsuspecting bass. The Platinum Signature Rod’s cutting-edge construction utilizes innovative Fortified Multidirectional Fiber Alignment technology to join five layers of carbon sheeting with a core infusion of reductive resin, creating an advanced RTX5 graphite blank with impressive sensitivity and power. A full 15 percent lighter and 35 percent stronger than previous models, the rod is perfectly equipped to fish like no other rod in your arsenal.
MSRP: $179.99
Bass Pro Shops Platinum Spinning Rod
<B>Bass Pro Shops Johnny Morris Signature Series Spinning Rod </B>
<BR>These rods give anglers professional grade performance with top-of-the-line RT5 graphite rod blanks, using the company’s exclusive Carbon Coil Technology. This combination maximizes rod strength and weight reduction, while minimizing rod blank diameter. The end result is ultra sensitive fishing rods that are also super strong. The exclusive Bass Pro Shops skeletonized reel seats transfer the lightest strikes directly to the angler's hand by maximizing blank exposure; and at the same time further enhance weight reduction. Comfortable cork grips reduce fatigue so you are on the top of your game for instant reactions to strikes, even at the end of a long day on the water. A Line ID System on the butt of the rod makes it easy to identify line size when fishing with multiple rods
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<B>MSRP: $149.99</B>

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Bass Pro Shops Johnny Morris Signature Series Spinning Rod
These rods give anglers professional grade performance with top-of-the-line RT5 graphite rod blanks, using the company’s exclusive Carbon Coil Technology. This combination maximizes rod strength and weight reduction, while minimizing rod blank diameter. The end result is ultra sensitive fishing rods that are also super strong. The exclusive Bass Pro Shops skeletonized reel seats transfer the lightest strikes directly to the angler’s hand by maximizing blank exposure; and at the same time further enhance weight reduction. Comfortable cork grips reduce fatigue so you are on the top of your game for instant reactions to strikes, even at the end of a long day on the water. A Line ID System on the butt of the rod makes it easy to identify line size when fishing with multiple rods
MSRP: $149.99

Bass Pro Shops Signature Series Spinning Rod

 <B> Lew’s Mach 2 Rods</B> 
<BR>A $99 fishing rod is typically a good choice for weekend tournament anglers and young anglers alike. Sometimes though, there may be certain modern design features that are left out in order to keep the price down. This is definitely not the case with the new Mach 2 Rods from Lew’s. The New Mach 2 offers anglers the newest, most innovative features and modern designs in a rod that is still under $100. The new design features innovations in fishing rod reel seat technology from Lew’s – the G Clutch reel seat for casting rods and the Lew’s exclusive BARE Reel Seat for spinning rods. G Clutch reel seats with Midas Touch provide direct contact with the blank for direct sensitivity at all times, and also put the reel closer to the blank for a more compact profile and better balance. 
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<B>MSRP: $99.99</B>
Lew’s Mach 2 Rods
A $99 fishing rod is typically a good choice for weekend tournament anglers and young anglers alike. Sometimes though, there may be certain modern design features that are left out in order to keep the price down. This is definitely not the case with the new Mach 2 Rods from Lew’s. The New Mach 2 offers anglers the newest, most innovative features and modern designs in a rod that is still under $100. The new design features innovations in fishing rod reel seat technology from Lew’s – the G Clutch reel seat for casting rods and the Lew’s exclusive BARE Reel Seat for spinning rods. G Clutch reel seats with Midas Touch provide direct contact with the blank for direct sensitivity at all times, and also put the reel closer to the blank for a more compact profile and better balance.
MSRP: $99.99
<B>13 Fishing FUSE Carbon</b><BR>
The FUSE Carbon is the newest example of how 13 Fishing will continue to assault the horizon of technical capacity. Manufactured with Patent Pending Carbon Fusion construction 13 Fishing has been able to produce a fishing rod with Unmatched sensitivity and an incredible strength to weight ratio.Carbon Fusion Construction rethinks the way fishing rods are built. This is a new process of fusing carbon components together with the help of high heat and pressure applied to a CNC mold. The result of this new process is the most sensitive and durable fishing rod in its class. Traditional fishing rods are built using multi-component construction. This is a process of assembling components built with various types of manufacturing methods with the use of epoxy. The downfall of this construction is the loss of kinetic energy through the components and varying materials results in sensitivity reduction.
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<B>MSRP: $450</b>
13 Fishing FUSE Carbon
The FUSE Carbon is the newest example of how 13 Fishing will continue to assault the horizon of technical capacity. Manufactured with Patent Pending Carbon Fusion construction 13 Fishing has been able to produce a fishing rod with Unmatched sensitivity and an incredible strength to weight ratio.Carbon Fusion Construction rethinks the way fishing rods are built. This is a new process of fusing carbon components together with the help of high heat and pressure applied to a CNC mold. The result of this new process is the most sensitive and durable fishing rod in its class. Traditional fishing rods are built using multi-component construction. This is a process of assembling components built with various types of manufacturing methods with the use of epoxy. The downfall of this construction is the loss of kinetic energy through the components and varying materials results in sensitivity reduction.
MSRP: $450
<B>St. Croix Custom Ice 32MLXF Perch Seeker</B> 
<BR>St. Croix sets new standards for ice rods. Manufactured in the USA and featuring custom blanks rolled in Park Falls, Wisconsin. The Croix Custom Ice 32MLXF Perch Seeker features proprietary materials and technologies matched with recoil guides for unbelievable feel and control. Croix Custom Ice Rods … Providing anglers the upper hand on the ice. 
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<B>MSRP: $140 </B>
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St. Croix Custom Ice 32MLXF Perch Seeker
St. Croix sets new standards for ice rods. Manufactured in the USA and featuring custom blanks rolled in Park Falls, Wisconsin. The Croix Custom Ice 32MLXF Perch Seeker features proprietary materials and technologies matched with recoil guides for unbelievable feel and control. Croix Custom Ice Rods … Providing anglers the upper hand on the ice.
MSRP: $140
St. Croix Rods
  <B> St. Croix Mojo Bass Glass MGC72HM Rip N’ Chatter Rod </B>
<BR>All new Mojo Bass Glass delivers St. Croix Glass performance at a Mojo Bass price! Constructed of 100-perecnt linear S-Glass utilizing St. Croix’s proprietary IPC mandrel technology, Mojo Bass Glass rods feature Fuji reel seats and Kigan guides and hook keeper. Mojo Bass illustrates how St. Croix prepares anglers to be ready the moment opportunity strikes. 
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<B>MSRP: $160 </B>

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St. Croix Mojo Bass Glass MGC72HM Rip N’ Chatter Rod
All new Mojo Bass Glass delivers St. Croix Glass performance at a Mojo Bass price! Constructed of 100-perecnt linear S-Glass utilizing St. Croix’s proprietary IPC mandrel technology, Mojo Bass Glass rods feature Fuji reel seats and Kigan guides and hook keeper. Mojo Bass illustrates how St. Croix prepares anglers to be ready the moment opportunity strikes.
MSRP: $160

St. Croix Rods

    <B>Ugly Stik Carbon </B>
<BR>One hundred percent Ugly, 100 percent Carbon; the lightest Ugly Stik ever! Introducing the new Ugly Stik Carbon series featuring 100 percent graphite for a lightweight rod, crisp actions, and increased sensitivity while maintaining the legendary toughness you've come to expect from Ugly Stik. Ugly Stik Carbon rods are an average of 37-percent stronger than traditional cut and roll construction graphite rods. 
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<B>MSRP: $79.95</B>
Ugly Stik Carbon
One hundred percent Ugly, 100 percent Carbon; the lightest Ugly Stik ever! Introducing the new Ugly Stik Carbon series featuring 100 percent graphite for a lightweight rod, crisp actions, and increased sensitivity while maintaining the legendary toughness you’ve come to expect from Ugly Stik. Ugly Stik Carbon rods are an average of 37-percent stronger than traditional cut and roll construction graphite rods.
MSRP: $79.95
   <B>Abu Garcia Jordan Lee The Champ Series </B>
<BR>Abu Garcia Jordan Lee LP 7 SP Combos designed by Jordan Lee himself, these LP combos are packed with iconic Abu Garcia features including the five stainless steel HPCR bearings + 1 roller bearing, Power Disk drag system and Winn grips. The SP combos feature 6 bearings + 1 roller bearing, the Everlast bail system and custom Winn grips.
Abu Garcia Jordan Lee The Champ Series
Abu Garcia Jordan Lee LP 7 SP Combos designed by Jordan Lee himself, these LP combos are packed with iconic Abu Garcia features including the five stainless steel HPCR bearings + 1 roller bearing, Power Disk drag system and Winn grips. The SP combos feature 6 bearings + 1 roller bearing, the Everlast bail system and custom Winn grips.
    <B>Bass Pro Shops Johnny Morris Platinum Signature Spinning Combo</B> 
<BR>This rod-and-reel combo was designed to outperform more expensive gear, at a price you can feel good about. The Johnny Morris Platinum Signature Spinning Reel is strong, durable, sensitive, and precise. Its rock-solid one-piece aluminum frame holds firm in resisting performance-robbing torque. Features include a feather-light rotor assembly with a hollow stainless steel bail wire and premium roller; double-anodized aluminum spool; digitally designed Micro-Pitched Gearing System; stainless steel mainshaft, hard zinc drive gear, and brass pinion gear; premium 11-bearing (10+1) system including Powerlock instant anti-reverse; water-resistant felt and aluminum drag system; and strong machined-aluminum handle with Soft Touch knob. 
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<B>MSRP: $239.98</B>
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Bass Pro Shops Johnny Morris Platinum Signature Spinning Combo
This rod-and-reel combo was designed to outperform more expensive gear, at a price you can feel good about. The Johnny Morris Platinum Signature Spinning Reel is strong, durable, sensitive, and precise. Its rock-solid one-piece aluminum frame holds firm in resisting performance-robbing torque. Features include a feather-light rotor assembly with a hollow stainless steel bail wire and premium roller; double-anodized aluminum spool; digitally designed Micro-Pitched Gearing System; stainless steel mainshaft, hard zinc drive gear, and brass pinion gear; premium 11-bearing (10+1) system including Powerlock instant anti-reverse; water-resistant felt and aluminum drag system; and strong machined-aluminum handle with Soft Touch knob.
MSRP: $239.98
Bass Pro Shops Platinum Signature Spinning Combo
<b>    Bass Pro Shops Johnny Morris Signature Series Spinning Combo 
</b><BR>This combo was destined to become your go to spinning rod and reel setup. Designed to win and built to last, it's an amazing value in performance fishing gear. Our Johnny Morris Signature Series Spinning Reel features a 1-piece aluminum frame, super-lightweight rotor, hollow stainless steel bail wire, and a double-anodized aluminum spool. Inside, the digitally designed Micro-Pitched Gearing System provides effortless power transmission, integrating a stainless steel mainshaft, hard zinc drive gear, and brass pinion gear. The quality 10-bearing (9+1) system includes Powerlock instant anti-reverse; water-resistant performance felt and aluminum drag system; super-strong machined-aluminum handle with Soft Touch knob. Our Johnny Morris Signature Series Spinning Rod is built with Carbon Coil Technology, an advanced construction process that uses a double-helix configuration of materials.</p>

<b>MSRP: $199.98</b></p>

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Bass Pro Shops Johnny Morris Signature Series Spinning Combo
This combo was destined to become your go to spinning rod and reel setup. Designed to win and built to last, it’s an amazing value in performance fishing gear. Our Johnny Morris Signature Series Spinning Reel features a 1-piece aluminum frame, super-lightweight rotor, hollow stainless steel bail wire, and a double-anodized aluminum spool. Inside, the digitally designed Micro-Pitched Gearing System provides effortless power transmission, integrating a stainless steel mainshaft, hard zinc drive gear, and brass pinion gear. The quality 10-bearing (9+1) system includes Powerlock instant anti-reverse; water-resistant performance felt and aluminum drag system; super-strong machined-aluminum handle with Soft Touch knob. Our Johnny Morris Signature Series Spinning Rod is built with Carbon Coil Technology, an advanced construction process that uses a double-helix configuration of materials.

MSRP: $199.98

Bass Pro Shops Signature Series Spinning Combo

  <B>Lew’s Mach Smash Combo</B>
<BR>Boasting an eye-catching, notice-it-from-across-the-room red color, the Mach Smash Combo is a rod and reel that is ready for duty. The Mach Smash SLP Baitcast Reel features a one-piece lightweight graphite frame with three drain ports, high strength solid brass Speed Gears, eight bearings a 32mm spool and a 95mm handle with Lew’s Combat Grip paddle knobs for full control. This is no run of the mill reel, this is the Mach Smash. The stick included in this combo is no slouch either – the Mach Smash Rod features a new thinner diameter blank, which decreases weight and bulk. Premium IM6 high modulus graphite blank, Lew’s exclusive skeletal reel seat, Winn Dri-Tac grip with EVA butt section make this rod both sensitive and comfortable to fish. Offered in both left and right-handed versions of 6-foot, 10-inch MH, 7.5:1 gear ratio.
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<B>MSRP: $129.99</B>
Lew’s Mach Smash Combo
Boasting an eye-catching, notice-it-from-across-the-room red color, the Mach Smash Combo is a rod and reel that is ready for duty. The Mach Smash SLP Baitcast Reel features a one-piece lightweight graphite frame with three drain ports, high strength solid brass Speed Gears, eight bearings a 32mm spool and a 95mm handle with Lew’s Combat Grip paddle knobs for full control. This is no run of the mill reel, this is the Mach Smash. The stick included in this combo is no slouch either – the Mach Smash Rod features a new thinner diameter blank, which decreases weight and bulk. Premium IM6 high modulus graphite blank, Lew’s exclusive skeletal reel seat, Winn Dri-Tac grip with EVA butt section make this rod both sensitive and comfortable to fish. Offered in both left and right-handed versions of 6-foot, 10-inch MH, 7.5:1 gear ratio.
MSRP: $129.99
   <B>Shakespeare Catch a Monster Spincast Combo</B>
<BR>Kids will love the new Shakespeare Catch A Monster series with bright, bold colors in a fun and exciting theme including four unique monster and color combinations. The series includes spincast combos, play boxes, and nets - everything a young child needs to go out and have a fishing adventure. Spincast combos are 2-foot, 6-inch long, pre-spooled with monofilament line, and come with a practice casting minnow. 
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<B>MSRP: $14.99</B>
Shakespeare Catch a Monster Spincast Combo
Kids will love the new Shakespeare Catch A Monster series with bright, bold colors in a fun and exciting theme including four unique monster and color combinations. The series includes spincast combos, play boxes, and nets – everything a young child needs to go out and have a fishing adventure. Spincast combos are 2-foot, 6-inch long, pre-spooled with monofilament line, and come with a practice casting minnow.
MSRP: $14.99
    <B>Aqua-Vu Multi-Vu Pro Underwater Camera – Sonar Adaptor</B>
<BR>Complete with a high-definition Aqua-Vu camera, the Multi-Vu Pro adds live underwater video to your sonar or TV. Compatible with any sonar unit equipped with analog or HDMI video input, this underwater camera system offers both its own internal battery power or a wiring harness for your boat’s 12-volt batteries. Multi-Vu Pro system includes 75-feet of camera cable with cable shuttle and adaptor module with infrared light dimmer control. Waterproof HDMI or RCA video connectors sold separately. 
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<B>MSRP: $699.99</B></p>

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Aqua-Vu Multi-Vu Pro Underwater Camera – Sonar Adaptor
Complete with a high-definition Aqua-Vu camera, the Multi-Vu Pro adds live underwater video to your sonar or TV. Compatible with any sonar unit equipped with analog or HDMI video input, this underwater camera system offers both its own internal battery power or a wiring harness for your boat’s 12-volt batteries. Multi-Vu Pro system includes 75-feet of camera cable with cable shuttle and adaptor module with infrared light dimmer control. Waterproof HDMI or RCA video connectors sold separately.
MSRP: $699.99

Aqua-Vu

   <B>Raymarine-Fishidy Sync</B>
<BR>Raymarine owners will soon have a new tool in the palm of their hand that offers waypoint-recording convenience combined with next-level fishing intelligence. Fishidy, one of the most popular fishing mobile apps and the only to provide Fishing Hot Spots-powered interactive charts, in cooperation with Raymarine, will be releasing a new “Sync” feature allowing individuals the ability to seamlessly share saved waypoints across both devices in real-time. With the new Raymarine-Fishidy Sync feature, Raymarine Lighthouse 3 MFD system owners and Fishidy users can spend more time planning for trips and less time manually logging data. Getting started is quick and easy – all it takes is a one-time setup to enable the sync between both devices. Once enabled, waypoint data will automatically sync in real-time across both devices when connected via Wi-Fi. Raymarine owners will find the custom waypoint symbols that they’re accustomed to using available in Fishidy, while Fishidy users will find the familiar, yellow spot symbol available as a choice for waypoint icon on their MFD. Whether planning a fishing trip from the couch or the helm, Raymarine-Fishidy Sync makes it easy to always be connected to your own waypoints and fishing data from anywhere. 
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Look for more details in early July, 2019.
Raymarine-Fishidy Sync
Raymarine owners will soon have a new tool in the palm of their hand that offers waypoint-recording convenience combined with next-level fishing intelligence. Fishidy, one of the most popular fishing mobile apps and the only to provide Fishing Hot Spots-powered interactive charts, in cooperation with Raymarine, will be releasing a new “Sync” feature allowing individuals the ability to seamlessly share saved waypoints across both devices in real-time. With the new Raymarine-Fishidy Sync feature, Raymarine Lighthouse 3 MFD system owners and Fishidy users can spend more time planning for trips and less time manually logging data. Getting started is quick and easy – all it takes is a one-time setup to enable the sync between both devices. Once enabled, waypoint data will automatically sync in real-time across both devices when connected via Wi-Fi. Raymarine owners will find the custom waypoint symbols that they’re accustomed to using available in Fishidy, while Fishidy users will find the familiar, yellow spot symbol available as a choice for waypoint icon on their MFD. Whether planning a fishing trip from the couch or the helm, Raymarine-Fishidy Sync makes it easy to always be connected to your own waypoints and fishing data from anywhere.

Look for more details in early July, 2019.

  <B>The Garmin EchoMap Ultra 126sv </B>
<BR>The combo, with a 12-inch keyed-assist touchscreen display, has all the built-in fishing tools anglers need for successful fishing. It comes with a best-in-class sonar solution optimized for freshwater fishing that provides Garmin CHIRP traditional sonar and amazingly sharp Ultra High-Definition ClearVü and SideVü scanning sonars. It also supports Panoptix LiveScope LVS12, the Panoptix LiveScope system and the entire Panoptix all-seeing sonar line that delivers live scanning sonar images of structure, bait and fish swimming below and around the boat in real time. Preloaded with Garmin’s latest and most detail-rich cartography – both LakeVü g3 and BlueChart g3 charts with integrated Navionics data and Auto Guidance technology – the ECHOMAP Ultra 126sv has the power and functionality to meet the demands of today’s angler who want the best sonar and mapping available, but still want the convenience of an all-in-one design that can be quickly installed and removed from the boat at the end of the day. 
<BR>
<B>MSRP: $2,799.99 </B></p>

<p><a href=
The Garmin EchoMap Ultra 126sv
The combo, with a 12-inch keyed-assist touchscreen display, has all the built-in fishing tools anglers need for successful fishing. It comes with a best-in-class sonar solution optimized for freshwater fishing that provides Garmin CHIRP traditional sonar and amazingly sharp Ultra High-Definition ClearVü and SideVü scanning sonars. It also supports Panoptix LiveScope LVS12, the Panoptix LiveScope system and the entire Panoptix all-seeing sonar line that delivers live scanning sonar images of structure, bait and fish swimming below and around the boat in real time. Preloaded with Garmin’s latest and most detail-rich cartography – both LakeVü g3 and BlueChart g3 charts with integrated Navionics data and Auto Guidance technology – the ECHOMAP Ultra 126sv has the power and functionality to meet the demands of today’s angler who want the best sonar and mapping available, but still want the convenience of an all-in-one design that can be quickly installed and removed from the boat at the end of the day.
MSRP: $2,799.99

Garmin.com

    <B>MotorGuide’s Katana</B>

    <BR>The new 2-blade trolling motor prop has been engineered to perfectly balance power with efficiency. Designed with NASA design hydrofoil shape and industry leading Mercury Outboard Propeller technology. Katana offers more power and up to 30 percent more efficiency on your battery compared to previous props. Katana’s weedless design sheds weeds with ease and excels in current, shallow and open water to enhance your motor’s all-around performance in any application. Fits all 3 1/2-inch diameter motors. Available 1/1/2020 at a retailer near you
<BR>
<b>MSRP: $59.99</b></p>

<p><a href=
MotorGuide’s Katana

The new 2-blade trolling motor prop has been engineered to perfectly balance power with efficiency. Designed with NASA design hydrofoil shape and industry leading Mercury Outboard Propeller technology. Katana offers more power and up to 30 percent more efficiency on your battery compared to previous props. Katana’s weedless design sheds weeds with ease and excels in current, shallow and open water to enhance your motor’s all-around performance in any application. Fits all 3 1/2-inch diameter motors. Available 1/1/2020 at a retailer near you
MSRP: $59.99

MotorGuide’s Katana

 <B>Raymarine Element HV Sonar/GPS </B>
<BR>Knowledge is power—and the new-for-2019 Element HV sonar/GPS series from Raymarine delivers the power to make smarter decisions on the water. Element HV delivers a very sharp view of the underwater world with HyperVision 1.2-megahertz super high-resolution sonar technology, taking DownVision, SideVision, and Raymarine RealVision 3D sonar to the next level of precision imaging and fish identification, letting anglers see structures, vegetation and fish with lifelike clarity — all from a single transducer. All Element HV models (7-, 9- and 12-inch) feature blazing fast quad-core processors, delivering instantaneous chart redraws, seamless page/menu transitions and smooth sonar rendering — whether running the information-intensive RealVision 3D, or all four sonar modules at once. Element HV features simple keypad controls and an intuitive interface so anglers can focus on the fish—not the instruction manual. 
<BR>
<B>MSRP starts at $649.99 </B></p>

<p><a href=
Raymarine Element HV Sonar/GPS
Knowledge is power—and the new-for-2019 Element HV sonar/GPS series from Raymarine delivers the power to make smarter decisions on the water. Element HV delivers a very sharp view of the underwater world with HyperVision 1.2-megahertz super high-resolution sonar technology, taking DownVision, SideVision, and Raymarine RealVision 3D sonar to the next level of precision imaging and fish identification, letting anglers see structures, vegetation and fish with lifelike clarity — all from a single transducer. All Element HV models (7-, 9- and 12-inch) feature blazing fast quad-core processors, delivering instantaneous chart redraws, seamless page/menu transitions and smooth sonar rendering — whether running the information-intensive RealVision 3D, or all four sonar modules at once. Element HV features simple keypad controls and an intuitive interface so anglers can focus on the fish—not the instruction manual.
MSRP starts at $649.99

Raymarine.com

  <B>Siren Marine MTC+2</B>
<BR>The Siren Marine MTC+2 is a new option for remote boat monitoring and security that has recently been introduced to the bass fishing market. This tour angler preferred package includes the MTC and two customizable wireless sensors, allowing the user to configure a system that works perfectly for their boat. The package also includes two wireless sensor modules, along with three sensor attachments (battery, high water, and entry). Users can select two of the three attachments to configure the system as desired.
<BR>
<B>MSRP: $799</B></p>

<p><a href=
Siren Marine MTC+2
The Siren Marine MTC+2 is a new option for remote boat monitoring and security that has recently been introduced to the bass fishing market. This tour angler preferred package includes the MTC and two customizable wireless sensors, allowing the user to configure a system that works perfectly for their boat. The package also includes two wireless sensor modules, along with three sensor attachments (battery, high water, and entry). Users can select two of the three attachments to configure the system as desired.
MSRP: $799

SirenMarine.com

  <b>Evinrude E-TEC G2</b></p>
<p>The motor now packs next-generation technology such as digital shift and throttle, the iTrim control system, digital instrumentation, custom color panels and optional iSteer dynamic power steering into outboards from 115 H.O. to 300 horsepower. Evinrude also added a new look and feel for the 2020 product year. All E-TEC G2 engines will have new premium graphics and give owners the option of white or slate gray frame and two new propellers. In addition, the 115 H.O. and 140 models will be available with premium controls and gauges, as well as a tiller option that feature touch troll and trim switches, LED’s for basic diagnostics and an NMEA 2000 connection for integration with external gauges and accessories.
 <BR>

<a href=
Evinrude E-TEC G2
The motor now packs next-generation technology such as digital shift and throttle, the iTrim control system, digital instrumentation, custom color panels and optional iSteer dynamic power steering into outboards from 115 H.O. to 300 horsepower. Evinrude also added a new look and feel for the 2020 product year. All E-TEC G2 engines will have new premium graphics and give owners the option of white or slate gray frame and two new propellers. In addition, the 115 H.O. and 140 models will be available with premium controls and gauges, as well as a tiller option that feature touch troll and trim switches, LED’s for basic diagnostics and an NMEA 2000 connection for integration with external gauges and accessories.
Evinrude.com
<B>     Bass Pro Shops XPS Hyper Braid 8 
</B><BR>Bass Pro Shops XPS Hyper Braid 8 Fishing Line is the company’s most advanced braided fishing line to date. XPS Hyper Braid is precision crafted from eight woven fibers, resulting in unparalleled strength and a consistent roundness that makes casting smoother than ever. It has virtually no stretch, so you'll feel every touch. Plus the extra-small diameter helps with finesse presentations, and enhanced color protection keeps it hidden from fish in the long term.
<BR>
<B>MSRP: $14.99-$29.99</B></p>

<p><a href=
Bass Pro Shops XPS Hyper Braid 8
Bass Pro Shops XPS Hyper Braid 8 Fishing Line is the company’s most advanced braided fishing line to date. XPS Hyper Braid is precision crafted from eight woven fibers, resulting in unparalleled strength and a consistent roundness that makes casting smoother than ever. It has virtually no stretch, so you’ll feel every touch. Plus the extra-small diameter helps with finesse presentations, and enhanced color protection keeps it hidden from fish in the long term.
MSRP: $14.99-$29.99

Bass Pro Shops Hyper Braid

<B>Cortland Silent Flip </B>
<BR>Cortland Silent Flip is a superior 16 carrier Super Braid engineered specifically for flipping, pitching and punching through heavy cover. The 16-carrier construction braid is designed to lay flat when in contact with structure or vegetation, creating a silent presentation. Smooth surface and tight weave, Silent Flip won’t damage guides and allows bait to easily punch through heavy cover. Available in black and moss green and in 50- and 65-pound test in 100-yard spools.
<BR>
<B>MSRP: $37.95</B></p>

<p><a href=
Cortland Silent Flip
Cortland Silent Flip is a superior 16 carrier Super Braid engineered specifically for flipping, pitching and punching through heavy cover. The 16-carrier construction braid is designed to lay flat when in contact with structure or vegetation, creating a silent presentation. Smooth surface and tight weave, Silent Flip won’t damage guides and allows bait to easily punch through heavy cover. Available in black and moss green and in 50- and 65-pound test in 100-yard spools.
MSRP: $37.95

Cortland Silent Flip

 <B>Seaguar Smackdown Braid in Lo-Vis and Hi-Vis </B>
<BR>Seaguar now has both “power-fishing” and “finesse” anglers covered with the two new colors of Smackdown Braid. Stealth is also critical for anglers. Once your finned quarry sees you or any part of your presentation – the game is over. That’s where Seaguar Stealth Gray Smackdown excels. This is a low visibility color that helps make presentations more natural looking. It’s a great choice for frog baits, jerk baits and pother fast-paced power presentations. This high-visibility color lets you see subtle line movement to detect more bites. Available in Flash Green in 10-, 15-, 20- and 30-pound tests and Stealth Gray available in 10-, 15-, 20-, 30-, 40-, 50- and 65-pound tests. 
<BR>
<B>MSRP: $29.99</B></p>
 
<p><a href=
Seaguar Smackdown Braid in Lo-Vis and Hi-Vis
Seaguar now has both “power-fishing” and “finesse” anglers covered with the two new colors of Smackdown Braid. Stealth is also critical for anglers. Once your finned quarry sees you or any part of your presentation – the game is over. That’s where Seaguar Stealth Gray Smackdown excels. This is a low visibility color that helps make presentations more natural looking. It’s a great choice for frog baits, jerk baits and pother fast-paced power presentations. This high-visibility color lets you see subtle line movement to detect more bites. Available in Flash Green in 10-, 15-, 20- and 30-pound tests and Stealth Gray available in 10-, 15-, 20-, 30-, 40-, 50- and 65-pound tests.
MSRP: $29.99

Seaguar Smackdown

    <b>Strike King Tour Grade Line</b><BR>
Made from the highest quality Japanese fiber, Strike King Tour Grade Line is optimized for maximum fishability. When you have a line that incorporates every attribute, the result is a very highly optimized fishing line. Strike King incorporates P2 Precision winding onto each spool of Tour Grade Line. The line goes onto the spool perfectly, so it will come off the reel perfectly. As an added feature in convenience and innovation, every spool will contain Strike King’s “Sidewinder” spooling tool and a postage paid envelope so anglers can recycle their old line. Conservation is as important to the folks at Strike King as it is to other anglers, and that is apparent in Tour Grade Line. It will be offered in fluorocarbon, braid and monofilament. Fluoro and Mono will come in 200- and 600-yard spools in pound tests ranging from 6- to 25-pound clear. Braid will come in green and hi-viz yellow in 150-yard spools and 600-yard spools in pound tests ranging from 8- to 80-pounds.
Strike King Tour Grade Line
Made from the highest quality Japanese fiber, Strike King Tour Grade Line is optimized for maximum fishability. When you have a line that incorporates every attribute, the result is a very highly optimized fishing line. Strike King incorporates P2 Precision winding onto each spool of Tour Grade Line. The line goes onto the spool perfectly, so it will come off the reel perfectly. As an added feature in convenience and innovation, every spool will contain Strike King’s “Sidewinder” spooling tool and a postage paid envelope so anglers can recycle their old line. Conservation is as important to the folks at Strike King as it is to other anglers, and that is apparent in Tour Grade Line. It will be offered in fluorocarbon, braid and monofilament. Fluoro and Mono will come in 200- and 600-yard spools in pound tests ranging from 6- to 25-pound clear. Braid will come in green and hi-viz yellow in 150-yard spools and 600-yard spools in pound tests ranging from 8- to 80-pounds.
    <B>Sufix Advance Fluorocarbon </B>
<BR>Try to create a Fluorocarbon that blows away the likes of Elite Series pro Seth Feider. Proven and tested by these anglers for a year now, Sufix Advance 100% Fluorocarbon has a new proprietary Gel Phase Technology process producing the ultimate handling, performance, and clarity essential to the most discriminating anglers. Available in 4- to 30-pound tests, 200- and 1,200-yard spools. 
<BR>
<B>MSRP: $ 24.99 for 200 yard, $99.99 for 1,200 yard spool.</B>
Sufix Advance Fluorocarbon
Try to create a Fluorocarbon that blows away the likes of Elite Series pro Seth Feider. Proven and tested by these anglers for a year now, Sufix Advance 100% Fluorocarbon has a new proprietary Gel Phase Technology process producing the ultimate handling, performance, and clarity essential to the most discriminating anglers. Available in 4- to 30-pound tests, 200- and 1,200-yard spools.
MSRP: $ 24.99 for 200 yard, $99.99 for 1,200 yard spool.
 <B> Sunline Night FC</B>
<BR>Sunline will be lighting up the night this summer with the release of their new Night FC. The new Night FC provides a fluorocarbon option for anglers who enjoy fishing for their favorite species after dark. For years, only nylon lines were available in high visibility colors that were visible under black lights. New for 2019, Sunline has designed the ultimate night fishing fluorocarbon line. Night FC is 100-percent fluorocarbon providing all the benefits of fluorocarbon lines like high abrasion resistance, lower stretch and greater sensitivity while featuring a high visibility blue coloring. The blue coloring glows under black light for easy visibility during night or day. Night FC comes in a 165-yard spool and is available in 12-, 15-, 17-, 20- and 25-pound tests.
<BR>
<B>MSRP: $21.99 - $22.99</B>
Sunline Night FC
Sunline will be lighting up the night this summer with the release of their new Night FC. The new Night FC provides a fluorocarbon option for anglers who enjoy fishing for their favorite species after dark. For years, only nylon lines were available in high visibility colors that were visible under black lights. New for 2019, Sunline has designed the ultimate night fishing fluorocarbon line. Night FC is 100-percent fluorocarbon providing all the benefits of fluorocarbon lines like high abrasion resistance, lower stretch and greater sensitivity while featuring a high visibility blue coloring. The blue coloring glows under black light for easy visibility during night or day. Night FC comes in a 165-yard spool and is available in 12-, 15-, 17-, 20- and 25-pound tests.
MSRP: $21.99 – $22.99
   <B> Sunline Power2C FC</B>
<BR>Sunline is introducing a new power fishing with insight from pro angler Jason Christie called Power2C FC. Christie specifically designed Power2C FC to take the sudden shock of short lined jarring hooksets to move bass out of the deepest of cover. Developed from a 100-percent fluorocarbon line formula Power2C FC is made to have a high abrasion resistance, lower stretch, greater sensitivity and take what any power fisherman can hand out day in and day out. For added line watching visibility Power2C FC features a repeating section of 12-inch high-visibility orange line marking followed by 48-inch section of clear line. It will be available in the following sizes 18-, 20-, 22- and 25-pound tests, and comes in 165-yard spool size.
<BR>
<B>MSRP: $33.99 - $35.99 </B>
Sunline Power2C FC
Sunline is introducing a new power fishing with insight from pro angler Jason Christie called Power2C FC. Christie specifically designed Power2C FC to take the sudden shock of short lined jarring hooksets to move bass out of the deepest of cover. Developed from a 100-percent fluorocarbon line formula Power2C FC is made to have a high abrasion resistance, lower stretch, greater sensitivity and take what any power fisherman can hand out day in and day out. For added line watching visibility Power2C FC features a repeating section of 12-inch high-visibility orange line marking followed by 48-inch section of clear line. It will be available in the following sizes 18-, 20-, 22- and 25-pound tests, and comes in 165-yard spool size.
MSRP: $33.99 – $35.99
  <B> Berkley Fusion19 Snap Jigs </B>
<BR>The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure, for suspended fish in open water, or through the ice. Fish them cast and retrieve for side to side and backward and forward dynamic darting action. Features an extended conical bait keeper to secure soft plastics, a utility eye for stinger hooks or spinner blades, and Fusion19 hooks. Sizes from 3/16 to 3/4 ounces and hooks from 1/0 to 6/0. 
<BR>
<B>MSRP: $6.99
</B>
Berkley Fusion19 Snap Jigs
The Berkley Fusion19 Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure, for suspended fish in open water, or through the ice. Fish them cast and retrieve for side to side and backward and forward dynamic darting action. Features an extended conical bait keeper to secure soft plastics, a utility eye for stinger hooks or spinner blades, and Fusion19 hooks. Sizes from 3/16 to 3/4 ounces and hooks from 1/0 to 6/0.
MSRP: $6.99
    <B>Big Bite Baits Shorty Head Jig</B>
<BR>Big Bite Baits is introducing the Shorty Head Jig. The Shorty Head is made to be teamed with finesse plastics to create a weedless Ned rigging option. The Shorty Head is armed with a 3/0 Gamakatsu EWG black nickel sticky sharp hook, and is designed with a flat-back head so your plastics will fit closely to the back of the head giving you a more weedless profile and presentation. The Shorty Head will be available in 1/8-, 3/16-, 1/4o- and 3/8-ounce sizes, 4-pack count and will be available in color choices of black, and green pumpkin.
<BR>
<B>MSRP: $5.99</B>
Big Bite Baits Shorty Head Jig
Big Bite Baits is introducing the Shorty Head Jig. The Shorty Head is made to be teamed with finesse plastics to create a weedless Ned rigging option. The Shorty Head is armed with a 3/0 Gamakatsu EWG black nickel sticky sharp hook, and is designed with a flat-back head so your plastics will fit closely to the back of the head giving you a more weedless profile and presentation. The Shorty Head will be available in 1/8-, 3/16-, 1/4o- and 3/8-ounce sizes, 4-pack count and will be available in color choices of black, and green pumpkin.
MSRP: $5.99
    <B>Eagle Claw L6 Drop Shot Hook</B>
<BR>The L6 introduces a drop shot hook with the same great profile as its cousin, the TK150 but with the needlepoint hook point everyday anglers have come to love for its dependability.
<BR>
<B>MSRP: 10-pack for $3.49</B></p>

<p><a href=
Eagle Claw L6 Drop Shot Hook
The L6 introduces a drop shot hook with the same great profile as its cousin, the TK150 but with the needlepoint hook point everyday anglers have come to love for its dependability.
MSRP: 10-pack for $3.49

Drop Shot Hook

    <B>Eagle Claw TK2 Octopus Hook Family</B>
<BR>Across all iterations Trokar’s TK2 series of Octopus hooks feature a turned up eye and a forged shank for added strength and durability. The extremely sharp Trokar point and 22-degree offset work together to help ensure higher hook up ratios. Available options include Medium Wire (TK2), Heavy Wire (TK2H), and Pro-V Bend (TK2V). Each version of the series is available in Platinum Black or Fresh Red finishes. The Pro-V bend featured in the TK2V offers anglers an additional profile option for when varied presentation is important, and has the added benefit of creating a pocket in the hook throat that holds live bait in place.
<BR>
<B>MSRP: $5.99 - $10.99</B></p>

<p><a href=
Eagle Claw TK2 Octopus Hook Family
Across all iterations Trokar’s TK2 series of Octopus hooks feature a turned up eye and a forged shank for added strength and durability. The extremely sharp Trokar point and 22-degree offset work together to help ensure higher hook up ratios. Available options include Medium Wire (TK2), Heavy Wire (TK2H), and Pro-V Bend (TK2V). Each version of the series is available in Platinum Black or Fresh Red finishes. The Pro-V bend featured in the TK2V offers anglers an additional profile option for when varied presentation is important, and has the added benefit of creating a pocket in the hook throat that holds live bait in place.
MSRP: $5.99 – $10.99

Octopus Hooks

   <b>Eagle Claw TK137 Pro-V Finesse Hook Family</b>
<BR>Available through retailers nationwide now, the TK137 comes in both standard (TK137) and weedless versions (TK137W). These hooks are meticulously designed to be the ultimate tool in finesse fishing. Featuring Trokar’s patented Surgically Sharpened Technology in the hook point ensures faster, deeper penetration with less required pressure for hookset. The Pro-V bend offers a variety of benefits, including: Holding soft plastics in place when wacky or neko-style fishing, increasing the holding power of the hook by funneling the fish to the deepest point on the hook throat and keeping it there after hook set, and offering increased strength over similar round-bend hooks.
<BR>
<B>MSRP: $5.99 per 6-pack</B></p>

<p><a href=
Eagle Claw TK137 Pro-V Finesse Hook Family
Available through retailers nationwide now, the TK137 comes in both standard (TK137) and weedless versions (TK137W). These hooks are meticulously designed to be the ultimate tool in finesse fishing. Featuring Trokar’s patented Surgically Sharpened Technology in the hook point ensures faster, deeper penetration with less required pressure for hookset. The Pro-V bend offers a variety of benefits, including: Holding soft plastics in place when wacky or neko-style fishing, increasing the holding power of the hook by funneling the fish to the deepest point on the hook throat and keeping it there after hook set, and offering increased strength over similar round-bend hooks.
MSRP: $5.99 per 6-pack

Eagle Finesse Hook Family

    <B>Eagle Claw TK570 Pro-V Jig Hooks</B>
<BR>Both the Lazer Sharp and Trokar iterations feature enhanced characteristics such as the Pro-V bend, durable finish options, and the patented hook points of each respective brand. Comprised of cold-forged, American made steel both the L570V and TK570V are light wire, non-offset, and have a straight point. The new additions afford anglers the choice between the high end in Lazer Sharp’s patented needlepoint technology and the premium in Trokar’s patented triple sided point. Both the L570V and TK570V will fit jig molds used for the classic Eagle Claw branded 570 jig hook. Not to be overlooked, the Pro-V bend offers anglers a sleeker profile with a bend that is stronger than comparable round bend hooks. The bend also creates a pocket that aids in holding baits in place. Available July 2019, the Lazer Sharp and Trokar Pro-V Aberdeen Jig hooks are purpose built to withstand a wide array of conditions and target species. Availble in 50- and 100-quantity packs.
<BR>
<B>MSRP: $12.99 - $15.99</B></p>

<p><a href=
Eagle Claw TK570 Pro-V Jig Hooks
Both the Lazer Sharp and Trokar iterations feature enhanced characteristics such as the Pro-V bend, durable finish options, and the patented hook points of each respective brand. Comprised of cold-forged, American made steel both the L570V and TK570V are light wire, non-offset, and have a straight point. The new additions afford anglers the choice between the high end in Lazer Sharp’s patented needlepoint technology and the premium in Trokar’s patented triple sided point. Both the L570V and TK570V will fit jig molds used for the classic Eagle Claw branded 570 jig hook. Not to be overlooked, the Pro-V bend offers anglers a sleeker profile with a bend that is stronger than comparable round bend hooks. The bend also creates a pocket that aids in holding baits in place. Available July 2019, the Lazer Sharp and Trokar Pro-V Aberdeen Jig hooks are purpose built to withstand a wide array of conditions and target species. Availble in 50- and 100-quantity packs.
MSRP: $12.99 – $15.99

Eagle Claw Aberdeen Jig Hooks

   <B> Eagle Claw 608 Spinnerbait Hook Family</B>
<BR>To complement the popular Lazer Sharp L608 Spinnerbait hook, Eagle Claw unveils several new offerings to complete the family. The TK608 is a round bend compliment to the L608, adding the Trokar point to the already super effective L608 profile. Also released this year are Pro-V versions of the Spinnerbait hooks in both Lazer Sharp (L608V) and Trokar (TK608V) options. These hooks feature the best characteristics of the L608 but with the Pro-V Bend for maximum holding power. 
<BR>
<b>MSRP: Bulk (1,000 count packs) $99.99 - $579.99</b>
Eagle Claw 608 Spinnerbait Hook Family
To complement the popular Lazer Sharp L608 Spinnerbait hook, Eagle Claw unveils several new offerings to complete the family. The TK608 is a round bend compliment to the L608, adding the Trokar point to the already super effective L608 profile. Also released this year are Pro-V versions of the Spinnerbait hooks in both Lazer Sharp (L608V) and Trokar (TK608V) options. These hooks feature the best characteristics of the L608 but with the Pro-V Bend for maximum holding power.
MSRP: Bulk (1,000 count packs) $99.99 – $579.99
  <B>Eagle Claw LNJ/TKNJ Pro-V Finesse Jig</B>
<BR>Equipped with lead (Lazer Sharp) or tungsten (Trokar) heads in a variety of size and color options, the Pro-V Finesse jigs offer a new benchmark for Ned-style rigging. The molded keeper and Pro-V bend work in conjunction to keep baits in place. In addition, the Pro-V bend is stronger than comparable round bend hooks. 
<BR>
<B>MSRP: 2 – 5 per pack; $ 4.29 - $7.99</B></p>

<p><a href=
Eagle Claw LNJ/TKNJ Pro-V Finesse Jig
Equipped with lead (Lazer Sharp) or tungsten (Trokar) heads in a variety of size and color options, the Pro-V Finesse jigs offer a new benchmark for Ned-style rigging. The molded keeper and Pro-V bend work in conjunction to keep baits in place. In addition, the Pro-V bend is stronger than comparable round bend hooks.
MSRP: 2 – 5 per pack; $ 4.29 – $7.99

Trokar Pro-V Finesse Jig

  <B> Gamakatsu Finesse Jig Offset</B>
<BR>If you’re familiar with the Ned rig technique, you probably haven’t seen this before: An offset eye, countersunk into the jig head, with a premium forged steel Gamakatsu hook. Well, now you have. Reduce time rigging and spend more time fishing. This all-in-one design is tough to beat when bass are spooked or finicky in overfished conditions. Available in 4-packs, in 3/32-, 1/8-, 3/16-, and 1/4-ounce sizes.
<BR>
<B>MSRP: $6.99</B>
Gamakatsu Finesse Jig Offset
If you’re familiar with the Ned rig technique, you probably haven’t seen this before: An offset eye, countersunk into the jig head, with a premium forged steel Gamakatsu hook. Well, now you have. Reduce time rigging and spend more time fishing. This all-in-one design is tough to beat when bass are spooked or finicky in overfished conditions. Available in 4-packs, in 3/32-, 1/8-, 3/16-, and 1/4-ounce sizes.
MSRP: $6.99
 <B>Gamakatsu G Finesse Stinger</B>
<BR>The new G Finesse Stinger was designed for use with the popular Neko and wacky rig techniques. The G Finesse Stinger follows in the footsteps of similar, game-changing G Finesse hooks engineered by Gamakatsu. It features Tournament Grade Wire (TGW), which is thinner and stronger than anything else on the market, and an application of Nano Smooth Coat to decrease penetration resistance. This hook can be perfectly positioned exactly where you want it, and even moved, without damaging the bait. When the bite is tough, G Finesse opens new ways to stick it to ‘em. Available in size No. 6 through 1/0.
<BR>
<B>MSRP: $4.99</B>
Gamakatsu G Finesse Stinger
The new G Finesse Stinger was designed for use with the popular Neko and wacky rig techniques. The G Finesse Stinger follows in the footsteps of similar, game-changing G Finesse hooks engineered by Gamakatsu. It features Tournament Grade Wire (TGW), which is thinner and stronger than anything else on the market, and an application of Nano Smooth Coat to decrease penetration resistance. This hook can be perfectly positioned exactly where you want it, and even moved, without damaging the bait. When the bite is tough, G Finesse opens new ways to stick it to ‘em. Available in size No. 6 through 1/0.
MSRP: $4.99
    <B>Gamakatsu G Finesse Stinger Weedless</B>
<BR>According to Gamakatsu pro staff members: Anglers were spending far too much time tying custom weed guards with wire or heavy monofilament on their Neko rigs … Because they couldn’t find the right finesse hook with the right weed guard already attached. Problem solved! The G Finesse Stinger Weedless is just what the tournament trail needed. Also features titanium wire weed guard, Nano Smooth Coat and Tournament Grade Wire. Available in size No. 6 through 1/0.
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<B>MSRP: $8.99</B>
Gamakatsu G Finesse Stinger Weedless
According to Gamakatsu pro staff members: Anglers were spending far too much time tying custom weed guards with wire or heavy monofilament on their Neko rigs … Because they couldn’t find the right finesse hook with the right weed guard already attached. Problem solved! The G Finesse Stinger Weedless is just what the tournament trail needed. Also features titanium wire weed guard, Nano Smooth Coat and Tournament Grade Wire. Available in size No. 6 through 1/0.
MSRP: $8.99
   <B> Livingston Bullet </B>
<BR>Due to popular demand Livingston Lures has developed the Livingston Bullet. Add sound attraction to everything you use. Extremely versatile inline-use design allows for EBS Technology attraction to live, dead and artificial bait rigs for open water or ice fishing. Use either buoyant (standard) behind bottom bouncer systems or above weighted vertical baits: add weight (included) to use Carolina rig, drop shot or stationary bait rigs. Specifications include: In-Line Sound Caller; Depth: Up to 100 feet; Action: Floating or sinking; Weight: .35 ounces; Length: 1.55 inches; Features: EBS Smart Chip. Available in 7- and 14-gram weights.
Livingston Bullet
Due to popular demand Livingston Lures has developed the Livingston Bullet. Add sound attraction to everything you use. Extremely versatile inline-use design allows for EBS Technology attraction to live, dead and artificial bait rigs for open water or ice fishing. Use either buoyant (standard) behind bottom bouncer systems or above weighted vertical baits: add weight (included) to use Carolina rig, drop shot or stationary bait rigs. Specifications include: In-Line Sound Caller; Depth: Up to 100 feet; Action: Floating or sinking; Weight: .35 ounces; Length: 1.55 inches; Features: EBS Smart Chip. Available in 7- and 14-gram weights.
   <B>Livingston Freshwater Caller</B>
<BR>Livingston Lures is the first to use EBS Technology to attract multiple species of fish using natural vibrations emitted by the caller. Live baits emit a natural vibration that signals when it’s in distress or feeding to make easy pray opportunities for the predator. Our EBS Technology electronically replicates the actual biological sounds made by these baitsfish and food sources. With EBS Technology, our natural sounds are detected from outside the visual range and are heard from very long distances underwater. Works down to 600 feet; weighs: 6.3 ounces; measures Length: 4 1/4 inches; features: EBS Smart Chip.
Livingston Freshwater Caller
Livingston Lures is the first to use EBS Technology to attract multiple species of fish using natural vibrations emitted by the caller. Live baits emit a natural vibration that signals when it’s in distress or feeding to make easy pray opportunities for the predator. Our EBS Technology electronically replicates the actual biological sounds made by these baitsfish and food sources. With EBS Technology, our natural sounds are detected from outside the visual range and are heard from very long distances underwater. Works down to 600 feet; weighs: 6.3 ounces; measures Length: 4 1/4 inches; features: EBS Smart Chip.
    <B>Strike King Tour Grade Ned Head </B><BR>
The Ned Jig Head comes with the perfect light wire No. 2 sickle style hook and bait keeper from Eagle Claw, so there’s no doubt that hook ups will be on point. The new jighead comes in 1/16-, 3/16- and 1/8-ounce sizes in both green pumpkin and black. There’s s plenty of room in any angler’s tackle box for a few.
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<B>MSRP: $4.99</B>
Strike King Tour Grade Ned Head
The Ned Jig Head comes with the perfect light wire No. 2 sickle style hook and bait keeper from Eagle Claw, so there’s no doubt that hook ups will be on point. The new jighead comes in 1/16-, 3/16- and 1/8-ounce sizes in both green pumpkin and black. There’s s plenty of room in any angler’s tackle box for a few.
MSRP: $4.99
    <B>VMC Bladed Hybrid Treble Hook</B>
<BR>VMC continues momentum by applying new innovation to the 2019 Bassmaster Classic winning treble hook. This new Ike-approved concept is a swivel and blade combination securely nested and enclosed on a VMC hybrid treble with a powerful epoxy resin. VMC pros had hoped to keep this hook a secret. Take a bait that is already good and make it better with extra flash and vibration. Multi species modifications on crankbaits, swimbaits, topwater, spoons, jerkbaits and more. Available in No. 8, 6, 4 and 2. 
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<B>MSRP: $6.99</B>
VMC Bladed Hybrid Treble Hook
VMC continues momentum by applying new innovation to the 2019 Bassmaster Classic winning treble hook. This new Ike-approved concept is a swivel and blade combination securely nested and enclosed on a VMC hybrid treble with a powerful epoxy resin. VMC pros had hoped to keep this hook a secret. Take a bait that is already good and make it better with extra flash and vibration. Multi species modifications on crankbaits, swimbaits, topwater, spoons, jerkbaits and more. Available in No. 8, 6, 4 and 2.
MSRP: $6.99
<B>VMC Heavy Duty Weighted Willow Swimbait Hook </B>
<BR>This hook features an adjustable spinner arm for maximum rotation and optimal blade position; a self-centering spring securely holds the bait in place, fixed weight, hi-carbon steel and a needlepoint. Available in 3/0 3/16-ounce, 4/0 3/16-ounce, 5/0 1/4-ounce, 6/0 3/8-ounce, 7/0 3/8-ounce, 9/0 3/8-ounce and 11/0 1/2-ounce. 
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<B>MSRP: $6.99-$11.99</B>
VMC Heavy Duty Weighted Willow Swimbait Hook
This hook features an adjustable spinner arm for maximum rotation and optimal blade position; a self-centering spring securely holds the bait in place, fixed weight, hi-carbon steel and a needlepoint. Available in 3/0 3/16-ounce, 4/0 3/16-ounce, 5/0 1/4-ounce, 6/0 3/8-ounce, 7/0 3/8-ounce, 9/0 3/8-ounce and 11/0 1/2-ounce.
MSRP: $6.99-$11.99
   <B>VMC Ringed HD Wide Gap </B>
<BR>The proven VMC Heavy Duty Wide Gap with a welded stainless steel ring provides more mobility, provides a natural, free and fluid action to your bait and reduces leverage during the fight. Available in sizes 2/0 to 6/0. 
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<B>MSRP: $3.99</B>
VMC Ringed HD Wide Gap
The proven VMC Heavy Duty Wide Gap with a welded stainless steel ring provides more mobility, provides a natural, free and fluid action to your bait and reduces leverage during the fight. Available in sizes 2/0 to 6/0.
MSRP: $3.99
<B>VMC Tokyo Rig HD Flippin’ </B>
<BR>The hottest new rig in bass fishing, now with a Heavy Duty Flippin’ Hook to fit more baits and situations. The Tokyo Rig features a one-piece solid ring connected to a premium rolling swivel that allows the bait to move freely above the 2 1/2-inch dropper arm with a natural flowing and undulating action. Available in 3/0 to 5/0. 
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<B>MSRP: $5.49</B>
VMC Tokyo Rig HD Flippin’
The hottest new rig in bass fishing, now with a Heavy Duty Flippin’ Hook to fit more baits and situations. The Tokyo Rig features a one-piece solid ring connected to a premium rolling swivel that allows the bait to move freely above the 2 1/2-inch dropper arm with a natural flowing and undulating action. Available in 3/0 to 5/0.
MSRP: $5.49
   <B>VMC Tokyo Rig HD Worm</B> 
<BR>The hottest new rig in bass fishing, now with a Heavy Duty Worm Hook to fit more baits and situations. The Tokyo Rig features a one-piece solid ring connected to a premium rolling swivel that allows the bait to move freely above the 2 1/2-inch dropper arm with a natural flowing and undulating action. Available in 2/0 to 6/0. 
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<B>MSRP: $3.99</B>
VMC Tokyo Rig HD Worm
The hottest new rig in bass fishing, now with a Heavy Duty Worm Hook to fit more baits and situations. The Tokyo Rig features a one-piece solid ring connected to a premium rolling swivel that allows the bait to move freely above the 2 1/2-inch dropper arm with a natural flowing and undulating action. Available in 2/0 to 6/0.
MSRP: $3.99
<B>    Bass Pro Shops XPS Digital Fish Scale 
</B><BR>Weigh your catch confidently with our Bass Pro Shops XPS Digital Fish Scale. It provides an on-screen ranking for each saved weight, holds up to 50 pounds, and records up to eight weights, labeling them as A, B, C, D, E, F, G, and H. It includes a ski-pole handle that makes it easy to hold your catch while operating the screen. The Bass Pro Shops XPS hanging scale comes with a cam action clip to hold fish without damaging the mouth, as well as a traditional stainless steel hook. 
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<B>MSRP: $24.99</B>
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Bass Pro Shops XPS Digital Fish Scale
Weigh your catch confidently with our Bass Pro Shops XPS Digital Fish Scale. It provides an on-screen ranking for each saved weight, holds up to 50 pounds, and records up to eight weights, labeling them as A, B, C, D, E, F, G, and H. It includes a ski-pole handle that makes it easy to hold your catch while operating the screen. The Bass Pro Shops XPS hanging scale comes with a cam action clip to hold fish without damaging the mouth, as well as a traditional stainless steel hook.
MSRP: $24.99
BPS Digital Fish Scale
    <B>Costa Spearo</B>
<BR>Offering a sleek, stylish design, the new Spearo style is packed with performance features to keep up with long days on the water. Named for spearfishermen, the lightweight, yet sturdy, bio-resin frame boasts vented nonslip nose pads, nonslip and keeper-ready temple tips, and Costa’s integral hinge and cam system construction for added comfort and durability. Available in four frame colors and with a variety of Costa’s seven lens colors in its proprietary 580 lens technology.

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<B>MSRP: $269</B>
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Costa Spearo
Offering a sleek, stylish design, the new Spearo style is packed with performance features to keep up with long days on the water. Named for spearfishermen, the lightweight, yet sturdy, bio-resin frame boasts vented nonslip nose pads, nonslip and keeper-ready temple tips, and Costa’s integral hinge and cam system construction for added comfort and durability. Available in four frame colors and with a variety of Costa’s seven lens colors in its proprietary 580 lens technology.

MSRP: $269
Costa Spearo

    <B>Costa WaterWoman</B>
<BR>The new WaterWoman style is dedicated to the woman who wrings every last drop out of their time on the water. Designed for lady anglers demanding a frame that couples elegance and performance, WaterWoman features beautifully angled temples, cam-action hinges and color-contrasting Hydrolite accents throughout. Available in four new frame colors – matte shadow tortoise, shiny palm tortoise, shiny wahoo and shiny blond crystal – the new frame style offers elegance coupled with performance for days on the water. 
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<B>MSRP: $189-$269</B>
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Costa WaterWoman
The new WaterWoman style is dedicated to the woman who wrings every last drop out of their time on the water. Designed for lady anglers demanding a frame that couples elegance and performance, WaterWoman features beautifully angled temples, cam-action hinges and color-contrasting Hydrolite accents throughout. Available in four new frame colors – matte shadow tortoise, shiny palm tortoise, shiny wahoo and shiny blond crystal – the new frame style offers elegance coupled with performance for days on the water.
MSRP: $189-$269
Costa WaterWoman
    <B>Duo Realis Reversible 120 Lure Box </B>
<BR>The box measures 7 7/8 x 5 x 1 3/8 inches. The 120 is a reversible design with opening covers on both sides. Its compact design allows storage for 12 lures in individual compartments. The triangular shape of the compartments makes it perfect for treble hooks. Ventilation ducts for every compartment allow air circulation so that any remaining moisture/water on lures evaporates and leaves your lures dry and rust free. 
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<B>MSRP: $15.99</B>
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Duo Realis Reversible 120 Lure Box
The box measures 7 7/8 x 5 x 1 3/8 inches. The 120 is a reversible design with opening covers on both sides. Its compact design allows storage for 12 lures in individual compartments. The triangular shape of the compartments makes it perfect for treble hooks. Ventilation ducts for every compartment allow air circulation so that any remaining moisture/water on lures evaporates and leaves your lures dry and rust free.
MSRP: $15.99
Duo Realis Lure Box
  <B>Gamakatsu G-Box 3500D Deep Utility Case</B>
<BR>Our designers continue to expand the offering of G-Boxes because anglers keep
expanding their requests for more of these intuitive storage solutions. The new G-Box 3500 is nearly 2.4 inches deep, so big-lipped and fat-bodied, baits fit with ease. It’s 7.4 inches wide to accommodate stick baits, long spinners and spinner blades. The clear top lets you see what’s inside and the one-handed, easy-opening design makes access exceptionally convenient. Of course, the dividers are fully adjustable too. Complete dimensions: 10 x 7.4 x 2.4 inches.
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<B>MSRP: $16.99</B>
Gamakatsu G-Box 3500D Deep Utility Case
Our designers continue to expand the offering of G-Boxes because anglers keep
expanding their requests for more of these intuitive storage solutions. The new G-Box 3500 is nearly 2.4 inches deep, so big-lipped and fat-bodied, baits fit with ease. It’s 7.4 inches wide to accommodate stick baits, long spinners and spinner blades. The clear top lets you see what’s inside and the one-handed, easy-opening design makes access exceptionally convenient. Of course, the dividers are fully adjustable too. Complete dimensions: 10 x 7.4 x 2.4 inches.
MSRP: $16.99
<B>Gerber LineDriver</B>
<BR>The compact, dual-ended LineDriver offers six unique tools to simplify line management and keep your line in the water more than in your hands. A spinning line vise on one end helps spin the line when tying knots. A hook threader eliminates the headache of trying to thread a small eyelet. Scissor snips remain in a slightly open position so you can cut line without even picking up the tool. Also features a split shot crimper, eyelet clearing spike and tether ring. 
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<B>MSRP: $40</B>
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Gerber LineDriver
The compact, dual-ended LineDriver offers six unique tools to simplify line management and keep your line in the water more than in your hands. A spinning line vise on one end helps spin the line when tying knots. A hook threader eliminates the headache of trying to thread a small eyelet. Scissor snips remain in a slightly open position so you can cut line without even picking up the tool. Also features a split shot crimper, eyelet clearing spike and tether ring.
MSRP: $40
Gerber LineDriver
 <B>Gill 9666 Corona Sunglasses</B>
<BR>Named for the sunny Riverside County town, the Corona Sunglasses are the glasses that the fisherman needs. Featuring saltwater-tested design, the Corona's are shaped to direct airflow around the eyes and face while cruising at speed on the water. The cut outs on either side of the temples direct airflow around (and through) the frames themselves. The Corona's also feature polarized and hydrophobic lenses so water spray is no longer an issue and since they're designed for the water, they float. 
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<B>MSRP: $89.95 </B>
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Gill 9666 Corona Sunglasses
Named for the sunny Riverside County town, the Corona Sunglasses are the glasses that the fisherman needs. Featuring saltwater-tested design, the Corona’s are shaped to direct airflow around the eyes and face while cruising at speed on the water. The cut outs on either side of the temples direct airflow around (and through) the frames themselves. The Corona’s also feature polarized and hydrophobic lenses so water spray is no longer an issue and since they’re designed for the water, they float.
MSRP: $89.95
GillFishing.com
    <B>Lews Hatchback </B>
<BR>Structurally, this pack features durable 600D polyester with Honeycomb ripstop panels with EVA wall construction. A rubberized, textured base keeps this pack stable on the boat deck or a creekside boulder. Seven compartments and five rubber mesh pouches provide ample storage opportunities tools and baits, with the large main compartment holding up to five – 3700 style tackle boxes (includes one 13 3/4- x 8 3/4- x 2-inch utility box). The front side of the bag touts a pliers holder, as well as a “juice pouch” for Speed Cleanz line spray, sunscreen, etc. To boot, a sturdy sunglasses case is directly on the front side of the pack for easy access at all times. Overall bag dimensions: 20 inches H x 16 inches W x 9 1/4 inches D. 
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<B>MSRP: $129.99</B>
Lews Hatchback
Structurally, this pack features durable 600D polyester with Honeycomb ripstop panels with EVA wall construction. A rubberized, textured base keeps this pack stable on the boat deck or a creekside boulder. Seven compartments and five rubber mesh pouches provide ample storage opportunities tools and baits, with the large main compartment holding up to five – 3700 style tackle boxes (includes one 13 3/4- x 8 3/4- x 2-inch utility box). The front side of the bag touts a pliers holder, as well as a “juice pouch” for Speed Cleanz line spray, sunscreen, etc. To boot, a sturdy sunglasses case is directly on the front side of the pack for easy access at all times. Overall bag dimensions: 20 inches H x 16 inches W x 9 1/4 inches D.
MSRP: $129.99
<B>Mustang Survival M.I.T. 70</b><BR>Mustang Survival introduces a new companion for multi-sport users who are looking for a lightweight, comfortable and versatile PFD that can support any adventure. The new M.I.T. 70 provides 15Lbs of buoyancy when inflated in a Harmonized level 70 PFD that utilizes their exclusive Membrane Inflatable Technology.
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The outer shell is produced in a high tenacity nylon to increase strength and abrasion resistance, while still providing a soft hand and feel to the wearer.  The result is a light weight, flexible fit, that provides the user with all-day comfort to chase the feeling of freedom that being on the water can bring. 
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Has easy access inflator for re-arming and high visibility fabric. Available March 2020.
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MSRP: $135 (Automatic) $110 (Manual)</b>
Mustang Survival M.I.T. 70Mustang Survival introduces a new companion for multi-sport users who are looking for a lightweight, comfortable and versatile PFD that can support any adventure. The new M.I.T. 70 provides 15Lbs of buoyancy when inflated in a Harmonized level 70 PFD that utilizes their exclusive Membrane Inflatable Technology.

The outer shell is produced in a high tenacity nylon to increase strength and abrasion resistance, while still providing a soft hand and feel to the wearer. The result is a light weight, flexible fit, that provides the user with all-day comfort to chase the feeling of freedom that being on the water can bring.

Has easy access inflator for re-arming and high visibility fabric. Available March 2020.

MSRP: $135 (Automatic) $110 (Manual)

<B>Lure Lock Deep Box</B> 
<BR>Made of 100-percent Polypropylene for enhanced durability. The deep box from Lure Lock features patented Tak Logic technology which is scent free, easy to clean and environmentally safe. The Lure Lock 4-inch deep box has are offered in three sizes LL1, LL2 and LL3, and are available with and without the Tak Logic Technology liners. The innovative tackle boxes, along with the award-winning Lure Locker are available at Walmart, Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Scheel’s, Mill’s Fleet Farm, Field & Stream, Tackle Warehouse, Tackle Direct, and at many other fine retailers. Lure Lock is also sold at LureLock.com.
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<B>MSRP: $39.99</B>
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Lure Lock Deep Box
Made of 100-percent Polypropylene for enhanced durability. The deep box from Lure Lock features patented Tak Logic technology which is scent free, easy to clean and environmentally safe. The Lure Lock 4-inch deep box has are offered in three sizes LL1, LL2 and LL3, and are available with and without the Tak Logic Technology liners. The innovative tackle boxes, along with the award-winning Lure Locker are available at Walmart, Bass Pro Shops, Cabela’s, Academy, Sportsman’s Warehouse, Scheel’s, Mill’s Fleet Farm, Field & Stream, Tackle Warehouse, Tackle Direct, and at many other fine retailers. Lure Lock is also sold at LureLock.com.
MSRP: $39.99
LureLock.com
    <B>Mossy Oak Large Mouth In-line Tackle Bag - 3700</B>
<BR>The bag is constructed of durable 600-denier polyester, and features in-line shape for maximum storage, a large mouth opening for quick access, gusseted exterior zipper pockets. It also comes standard with padded top-carry handle, rubberized mesh slip pocket on back side, a built-in bait binder in front gusseted zipper pocket and a removable shoulder strap. The bag holds up to six trays (3 + 3 side-by-side), includes 3 trays (3600), Mossy Oak Manta/Grey, Size: 25 1/2 x 9 x 7 3/4 inches.
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<B>MSRP: $69.99</B>
Mossy Oak Large Mouth In-line Tackle Bag – 3700
The bag is constructed of durable 600-denier polyester, and features in-line shape for maximum storage, a large mouth opening for quick access, gusseted exterior zipper pockets. It also comes standard with padded top-carry handle, rubberized mesh slip pocket on back side, a built-in bait binder in front gusseted zipper pocket and a removable shoulder strap. The bag holds up to six trays (3 + 3 side-by-side), includes 3 trays (3600), Mossy Oak Manta/Grey, Size: 25 1/2 x 9 x 7 3/4 inches.
MSRP: $69.99
 <B>Mossy Oak Large Mouth Tackle Bag – 3600</B>
<BR>Featuring durable 600-denier polyester, the wide mouth on the front of the bag opens for easy access. The bag comes with padded carry handle, gusseted exterior zipper pockets, zippered mesh pocket inside of front pocket, rubberized mesh slip pocket on back and an adustable padded removable shoulder strap. Includes three trays (3600). Bag dimensions: 15 1/2 x 8 1/2 x 10 1/2 inches.
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<B>MSRP: $39.99</B>
Mossy Oak Large Mouth Tackle Bag – 3600
Featuring durable 600-denier polyester, the wide mouth on the front of the bag opens for easy access. The bag comes with padded carry handle, gusseted exterior zipper pockets, zippered mesh pocket inside of front pocket, rubberized mesh slip pocket on back and an adustable padded removable shoulder strap. Includes three trays (3600). Bag dimensions: 15 1/2 x 8 1/2 x 10 1/2 inches.
MSRP: $39.99
    <B>Mossy Oak Large Mouth Double Tackle Backpack</B>
<BR>The tackle bag comes standard with durable 600-denier polyester, and it's built like a high-capacity, double-decker backpack. The large-mouth opening for quick access, and also features padded top-carry handle, gusseted exterior zipper pockets, padded backpack straps with sternum strap. It also has exterior EVA plier holster on side pocket, holds up to four - 3600 tackle trays in top compartment. The bottom compartment tray storage holds up to three trays and come with three trays. The bag measures: 18 x 16 x 7 1/2 inches.
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<B>MSRP: $89.99</B>
Mossy Oak Large Mouth Double Tackle Backpack
The tackle bag comes standard with durable 600-denier polyester, and it’s built like a high-capacity, double-decker backpack. The large-mouth opening for quick access, and also features padded top-carry handle, gusseted exterior zipper pockets, padded backpack straps with sternum strap. It also has exterior EVA plier holster on side pocket, holds up to four – 3600 tackle trays in top compartment. The bottom compartment tray storage holds up to three trays and come with three trays. The bag measures: 18 x 16 x 7 1/2 inches.
MSRP: $89.99
 <B>Mustad Mustad 6 1/2-inch Titanium Plier</B></p>
<p>Mustad unveils its Black Line of tools with top-of-the-line titanium pliers built for rough use. Designed with toughness and comfort in mind, these pliers are built with high-quality titanium in an ergonomic design. Carbon inserts within the handle support the heavy-duty construction for an even stronger bite. On the side, you’ll find a scissor-style clipper designed to cut lines without switching tools. When in waiting, these pliers rest in a leather sheath easily attached to a belt.
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<B>MSRP $129.99</B>
Mustad Mustad 6 1/2-inch Titanium Plier
Mustad unveils its Black Line of tools with top-of-the-line titanium pliers built for rough use. Designed with toughness and comfort in mind, these pliers are built with high-quality titanium in an ergonomic design. Carbon inserts within the handle support the heavy-duty construction for an even stronger bite. On the side, you’ll find a scissor-style clipper designed to cut lines without switching tools. When in waiting, these pliers rest in a leather sheath easily attached to a belt.
MSRP $129.99
   <B>Mustad 7 1/2-inch Heavy Duty Aluminum Plier</B>
<BR>The Mustad 7 1/2-inch Heavy Duty Aluminum Plier joins the ranks of proven tools to assist anglers. CNC machined aluminum construction, stainless steel jaws, tungsten carbide cutters, and a durable spring loaded handle makes the heavy-duty plier capable of withstanding any torture test. Each pair utilizes a black teflon finish for long lasting corrosion resistance, even in frequent exposure to saltwater.
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<B>MSRP $89.99</B>
Mustad 7 1/2-inch Heavy Duty Aluminum Plier
The Mustad 7 1/2-inch Heavy Duty Aluminum Plier joins the ranks of proven tools to assist anglers. CNC machined aluminum construction, stainless steel jaws, tungsten carbide cutters, and a durable spring loaded handle makes the heavy-duty plier capable of withstanding any torture test. Each pair utilizes a black teflon finish for long lasting corrosion resistance, even in frequent exposure to saltwater.
MSRP $89.99
    <B>Mustad 7-inch Greenline Hero Plier</B>
<BR>Mustad’s Hero Pliers are built for avid anglers. Constructed with 420 Grade Stainless Steel, these 7-inch pliers boast a high chromium content and a nickel finish. These aspects prevent corrosion and rust over a longer period of time than average stainless steel pliers. Golf grip handles add extra comfort to the ergonomic design. For ease of use, these pliers are spring-loaded. The pliers also feature a strong tungsten cutter for cutting line.
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<B>MSRP $49.99</B>
Mustad 7-inch Greenline Hero Plier
Mustad’s Hero Pliers are built for avid anglers. Constructed with 420 Grade Stainless Steel, these 7-inch pliers boast a high chromium content and a nickel finish. These aspects prevent corrosion and rust over a longer period of time than average stainless steel pliers. Golf grip handles add extra comfort to the ergonomic design. For ease of use, these pliers are spring-loaded. The pliers also feature a strong tungsten cutter for cutting line.
MSRP $49.99
  <B>Mustad Offset Wacky/Neko Tool with Rings</B>
 <BR>The tool meant for easily rigging Neko and wacky rigs raises your efficiency for one of the most effective techniques on the water. The new rings allow for perfect hook placement relative to the bait and prolongs use of soft plastics. Two ring sizes and multiple kit options offer anglers a full arsenal of support for wacky and Neko techniques when paired with the new Mustad Tungsten TitanX weights and the TitanX Wacky/Neko hook.
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<B>MSRP $7.99</B>
Mustad Offset Wacky/Neko Tool with Rings
The tool meant for easily rigging Neko and wacky rigs raises your efficiency for one of the most effective techniques on the water. The new rings allow for perfect hook placement relative to the bait and prolongs use of soft plastics. Two ring sizes and multiple kit options offer anglers a full arsenal of support for wacky and Neko techniques when paired with the new Mustad Tungsten TitanX weights and the TitanX Wacky/Neko hook.
MSRP $7.99
    <B>Mustad Tungsten TitanX Weight Lineup</B>
<BR>Mustad continues it's best-in-bass offering for competitive and recreational bass anglers with the introduction of the Tungsten TitanX weight lineup. The assortment is highlighted by styles including a Neko Screw Weight, Flipping Weight, Worm Weight, Skinny Dropshot and Carolina Weight. Each style offers leading tungsten quality and Mustad's TitanX finish which offers long-lasting, corrosion resistant durability. Each range varies based on technique and covers weights in the range of 1/16 ounces up to 2 ounces.
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<B>MSRP starting at $8.99</B>
Mustad Tungsten TitanX Weight Lineup
Mustad continues it’s best-in-bass offering for competitive and recreational bass anglers with the introduction of the Tungsten TitanX weight lineup. The assortment is highlighted by styles including a Neko Screw Weight, Flipping Weight, Worm Weight, Skinny Dropshot and Carolina Weight. Each style offers leading tungsten quality and Mustad’s TitanX finish which offers long-lasting, corrosion resistant durability. Each range varies based on technique and covers weights in the range of 1/16 ounces up to 2 ounces.
MSRP starting at $8.99
    <B>Plano Rustrictor Tackle Storage System </B>
<BR>Plano Molding has engineered a tackle storage system that blocks rust and stops corrosion 5x longer than a standard tackle box or the competition. Completely infused into the storage boxes, the rust-stopping compound resides throughout the entire container. Unlike competitors that use a few molded inserts to fight rust, Rustrictor provides 360 degrees of complete protection against rust for up to five times longer than competitors. The Rustrictor Stowaways are available in seven of the best selling models from 3500 to 3700 sizes, making them perfect for handling and protecting all terminal tackle and hard bait needs.
Plano Rustrictor Tackle Storage System
Plano Molding has engineered a tackle storage system that blocks rust and stops corrosion 5x longer than a standard tackle box or the competition. Completely infused into the storage boxes, the rust-stopping compound resides throughout the entire container. Unlike competitors that use a few molded inserts to fight rust, Rustrictor provides 360 degrees of complete protection against rust for up to five times longer than competitors. The Rustrictor Stowaways are available in seven of the best selling models from 3500 to 3700 sizes, making them perfect for handling and protecting all terminal tackle and hard bait needs.
   <B>Rapala Lip Grip Cull Tags</B>
<BR>Six-piece culling system that allows easy management of your fish. Features non-penetrating fish friendly clips that securely grip to the fish, heavy-duty composite construction, multi-colored EVA floats with laser etched numbers that won’t rub off and made of 100-percent non-corrosive components that will not rust or degrade. 
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<B>MSRP: $29.99 </B>
Rapala Lip Grip Cull Tags
Six-piece culling system that allows easy management of your fish. Features non-penetrating fish friendly clips that securely grip to the fish, heavy-duty composite construction, multi-colored EVA floats with laser etched numbers that won’t rub off and made of 100-percent non-corrosive components that will not rust or degrade.
MSRP: $29.99
 <B>ScentLok OZ Radial 400EZ Marine Odor Destroyer</B></p>

    <p><BR>The OZ Radial 400EZ by ScentLok is an all-in-one, portable, rechargeable ozone generator that destroys odors, bacteria, dust mites, mold, fungus and mildew. Perfect for the truck, boat, garage, workshop or eliminating fishy odors in the home or kitchen, the versatile OZ Radial 400 can be hung by its included tether, placed in a cup holder or on any flat surface. It emits a powerful stream of ozone in 360 degrees, offers multiple operating modes and will charge mobile devices via its built-in USB port. Radial operates for up to eight hours per charge. These all-new dedicated marine models will be available in Marine White and another exciting finish to be unveiled at ICAST 2019. 
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<B>MSRP: $249.99</B></p>

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ScentLok OZ Radial 400EZ Marine Odor Destroyer

The OZ Radial 400EZ by ScentLok is an all-in-one, portable, rechargeable ozone generator that destroys odors, bacteria, dust mites, mold, fungus and mildew. Perfect for the truck, boat, garage, workshop or eliminating fishy odors in the home or kitchen, the versatile OZ Radial 400 can be hung by its included tether, placed in a cup holder or on any flat surface. It emits a powerful stream of ozone in 360 degrees, offers multiple operating modes and will charge mobile devices via its built-in USB port. Radial operates for up to eight hours per charge. These all-new dedicated marine models will be available in Marine White and another exciting finish to be unveiled at ICAST 2019.
MSRP: $249.99

ScentLok.com

    <B>StarTron Diesel HD Enzyme Diesel Treatment </B>
<BR>Go beyond stabilizing your diesel fuel with the power of Star Tron Diesel HD Enzyme Diesel Treatment. The best-selling enzyme formula that protects your boat is also available to pump up the performance of your diesel engines. It cleans injectors and fuel system, removes performance-robbing moisture and sludge, positively modifies diesel to increase fuel burn, maximizes fuel economy, and reduces soot output. StarTron Diesel HD Enzyme Diesel Treatment stabilizes diesel fuel for up to 2 years.
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<B>MSRP: $29.99</B></p>

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StarTron Diesel HD Enzyme Diesel Treatment
Go beyond stabilizing your diesel fuel with the power of Star Tron Diesel HD Enzyme Diesel Treatment. The best-selling enzyme formula that protects your boat is also available to pump up the performance of your diesel engines. It cleans injectors and fuel system, removes performance-robbing moisture and sludge, positively modifies diesel to increase fuel burn, maximizes fuel economy, and reduces soot output. StarTron Diesel HD Enzyme Diesel Treatment stabilizes diesel fuel for up to 2 years.
MSRP: $29.99

StarTron Diesel Treatment

    <B>Strike King S11 Optics </B>
<BR>The Clinch features eleven layers of superior polarized lens technology, S11 Optics feature scientifically engineered lens colors matched with bi-gradient mirror treatment, providing extra protection from sunlight and reflection. The new Clinch frame will be available in 2 colors: Matte Black or Crystal Concrete, paired with yellow silver mirror, green mirror amber or white blue mirror lenses. 
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<B>MSRP: $39.99</B>
Strike King S11 Optics
The Clinch features eleven layers of superior polarized lens technology, S11 Optics feature scientifically engineered lens colors matched with bi-gradient mirror treatment, providing extra protection from sunlight and reflection. The new Clinch frame will be available in 2 colors: Matte Black or Crystal Concrete, paired with yellow silver mirror, green mirror amber or white blue mirror lenses.
MSRP: $39.99
 <b>Coopers Sunglasses</b>
<BR>The new rectangular sport-fit frames combine style and performance. The larger lens size offers maximum sun protection when out of the water. Embedded nose pads ensure a comfortable fit, especially for long days outside. The Coopers come in tortoise and gunmetal frames, and a variety of lens color options, including thermal, marine, gunmetal and emerald. And they float!
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<B>MSRP: $50</B></p>

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Coopers Sunglasses
The new rectangular sport-fit frames combine style and performance. The larger lens size offers maximum sun protection when out of the water. Embedded nose pads ensure a comfortable fit, especially for long days outside. The Coopers come in tortoise and gunmetal frames, and a variety of lens color options, including thermal, marine, gunmetal and emerald. And they float!
MSRP: $50

RheosGear.com

    <B>T-H Marine Gen 2 Conservation Cull System</B>
<BR>With the clips, anglers who test the new system will immediately notice how they are completely retooled. The Simplified design for easier use is built to be durable, using quality plastic molding and stainless steel. It’s great with holding tight on a fish's lips, using stronger plastic and a spring-loaded grip. The system is designed to be quick and easy, ideal for one-handed use.
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<B>MSRP: $59.99</B></p>

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T-H Marine Gen 2 Conservation Cull System
With the clips, anglers who test the new system will immediately notice how they are completely retooled. The Simplified design for easier use is built to be durable, using quality plastic molding and stainless steel. It’s great with holding tight on a fish’s lips, using stronger plastic and a spring-loaded grip. The system is designed to be quick and easy, ideal for one-handed use.
MSRP: $59.99

T-H Marine new cull system

    <B>Wiley X Compass</B>
<BR>New for 2019, the Wiley X Compass combines everything they stand for into a stylish pair of shades that are an angler’s dream come true. The sunglasses feature a unique high-wrap, half-frame design equipped with Wiley X’s ever-popular Removable Facial Cavity Seal. This perfect union blocks wind, dust, debris, and peripheral light from sneaking into the wearer’s site, while boosting color contrast, and high visual definition. The shatterproof Selenite polycarbonate polarized lenses are carefully designed and tested to meet stringent ANSI Z87.1 and EN standards, which ensures the highest level of protection and optical quality in the final product.
Wiley X Compass
New for 2019, the Wiley X Compass combines everything they stand for into a stylish pair of shades that are an angler’s dream come true. The sunglasses feature a unique high-wrap, half-frame design equipped with Wiley X’s ever-popular Removable Facial Cavity Seal. This perfect union blocks wind, dust, debris, and peripheral light from sneaking into the wearer’s site, while boosting color contrast, and high visual definition. The shatterproof Selenite polycarbonate polarized lenses are carefully designed and tested to meet stringent ANSI Z87.1 and EN standards, which ensures the highest level of protection and optical quality in the final product.
    <B>Yakima Double Haul Yakima DoubleHaul</B>
<BR>Designed with avid fly anglers in mind, the DoubleHaul offers superior protection for up to four fly rods or two fly rods and two spey rods. The DoubleHaul accommodates rods up to 10 feet in length and most reels up to size 12. The best part? Rods can be stored fully strung up for fast and easy access. The four aluminum rod tubes that comprise the carrier each contain a plastic sleeve to securely hold a fly rod and prevent wear and abrasion on the blank and guides. Felt padding prevents marring on the reels, and the reel box features a Yakima SKS lock for worry-free security. The DoubleHaul easily mounts to any vehicle crossbars with its tool-free, low-profile universal mounting hardware, and the carrier can be configured to half its length for smaller vehicles. 
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<B>MSRP: $699</B>
Yakima Double Haul Yakima DoubleHaul
Designed with avid fly anglers in mind, the DoubleHaul offers superior protection for up to four fly rods or two fly rods and two spey rods. The DoubleHaul accommodates rods up to 10 feet in length and most reels up to size 12. The best part? Rods can be stored fully strung up for fast and easy access. The four aluminum rod tubes that comprise the carrier each contain a plastic sleeve to securely hold a fly rod and prevent wear and abrasion on the blank and guides. Felt padding prevents marring on the reels, and the reel box features a Yakima SKS lock for worry-free security. The DoubleHaul easily mounts to any vehicle crossbars with its tool-free, low-profile universal mounting hardware, and the carrier can be configured to half its length for smaller vehicles.
MSRP: $699
   <B>Yakima ReelDeal</B>
<BR>For a simple and cost-effective way of transporting fully rigged rods to any fishing hole, look no further than the ReelDeal. This two-piece rod carrier features tool-free mounting to any roof rack, including factory and aftermarket racks. The included Yakima SKS locks secure the rods and rack to the vehicle and the rack opens from the side for easy access to up to eight rods. Full-length rubber padding securely holds and protects rods during transit. 
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<B>MSRP: $169</B>
Yakima ReelDeal
For a simple and cost-effective way of transporting fully rigged rods to any fishing hole, look no further than the ReelDeal. This two-piece rod carrier features tool-free mounting to any roof rack, including factory and aftermarket racks. The included Yakima SKS locks secure the rods and rack to the vehicle and the rack opens from the side for easy access to up to eight rods. Full-length rubber padding securely holds and protects rods during transit.
MSRP: $169
   <B>Yakima TopWater</B>
<BR>The super-versatile TopWater is easily mounted to a roof rack or trailer for on-the-go access to as many as eight fully rigged baitcasting and spinning rods up to 8 feet in length (or 20 bare rods). The TopWater keeps rods and reels secure and organized during transit thanks to protective foam pads and rubber straps that ensure everything stays in place. Additional space under the rods accommodates low-profile tackle boxes and other gear. The durable hard-plastic shell features Carbonite, the industry-proven, American-made material used in Yakima’s SkyBox products. With a Yakima SKS lock included, the TopWater is equipped to keep cargo secure. As with the DoubleHaul, the TopWater is compatible with any crossbar style and shape. 
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<B>MSRP: $549</B>
Yakima TopWater
The super-versatile TopWater is easily mounted to a roof rack or trailer for on-the-go access to as many as eight fully rigged baitcasting and spinning rods up to 8 feet in length (or 20 bare rods). The TopWater keeps rods and reels secure and organized during transit thanks to protective foam pads and rubber straps that ensure everything stays in place. Additional space under the rods accommodates low-profile tackle boxes and other gear. The durable hard-plastic shell features Carbonite, the industry-proven, American-made material used in Yakima’s SkyBox products. With a Yakima SKS lock included, the TopWater is equipped to keep cargo secure. As with the DoubleHaul, the TopWater is compatible with any crossbar style and shape.
MSRP: $549
   <B>Yeti LoadOut GoBox </B>
<BR>The LoadOut is heavy on utility and durability, but light on limits. Its design for easy opening, secure closing and versatile organization. Use it to contain and protect everything from duck calls and rangefinders to tippet and camera lenses with the included caddy, divider and Pack Attic. And when all’s said and done, these stack up neatly until next time. You’ll find this cargo contain is the missing piece to your gear garage and every adventure you’re pursuing. 
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<B>MSRP: $249 </B></p>
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Yeti LoadOut GoBox
The LoadOut is heavy on utility and durability, but light on limits. Its design for easy opening, secure closing and versatile organization. Use it to contain and protect everything from duck calls and rangefinders to tippet and camera lenses with the included caddy, divider and Pack Attic. And when all’s said and done, these stack up neatly until next time. You’ll find this cargo contain is the missing piece to your gear garage and every adventure you’re pursuing.
MSRP: $249
Yeti.com
   <B>AFTCO Overboard Submersible Shorts</B>

    <BR>Introducing AFTCO Overboard shorts featuring an integrated waterproof/submersible roll-top pocket. Built to keep your valuables safe whether you are in or on the water, AFTCO's new Overboard fishing shorts were developed to push the boundaries of technical fishing clothing innovation. Overboard is packed to the gills with features like AFLITE ultralight fabric, AFLEX 4-way stretch, AFGUARD stain resistance, Cordura lined pliers pocket, 21-inch outseam, 10-inch inseam and an active fit.
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<B>MSRP $99.00</B></p>

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AFTCO Overboard Submersible Shorts

Introducing AFTCO Overboard shorts featuring an integrated waterproof/submersible roll-top pocket. Built to keep your valuables safe whether you are in or on the water, AFTCO’s new Overboard fishing shorts were developed to push the boundaries of technical fishing clothing innovation. Overboard is packed to the gills with features like AFLITE ultralight fabric, AFLEX 4-way stretch, AFGUARD stain resistance, Cordura lined pliers pocket, 21-inch outseam, 10-inch inseam and an active fit.
MSRP $99.00

AFTCO Shorts

   <B>AFTCO Women's Reaper Technical Fleece</B>
<BR>Reaper delivers for the female angler with functional features like an integrated face/neck warmer, laser cut ventilation on mask/underarm, cinch cord hood anchoring system, Block Tapey pocket closure, hi/low position ponytail hood openings, AFGUARD stain release, DWR, mid-hip length and a toasty 100-percent poly bonded micro fleece fabric. No disrespect to your favorite cotton hoodie, but the AFTCO Reaper fleece hoodie will easily be a staple when things cool down and warmth is a necessity.
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<B>MSRP $69.99</B></p>

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AFTCO Women’s Reaper Technical Fleece
Reaper delivers for the female angler with functional features like an integrated face/neck warmer, laser cut ventilation on mask/underarm, cinch cord hood anchoring system, Block Tapey pocket closure, hi/low position ponytail hood openings, AFGUARD stain release, DWR, mid-hip length and a toasty 100-percent poly bonded micro fleece fabric. No disrespect to your favorite cotton hoodie, but the AFTCO Reaper fleece hoodie will easily be a staple when things cool down and warmth is a necessity.
MSRP $69.99

AFTCO Hooded Sweater

    <B>AFTCO Yurei Air-O-Mesh Performance Shirt</B>
<BR>Let's be honest, sometimes mesh panels just don't cut it. That's why AFTCO developed Yurei with Air-O-Mesh super breathable fabric throughout the entire shirt. When you are faced with warm climates, high humidity and otherwise sticky situations, Yurei provides all day comfort, breathability and sun protection. Yurei Air-O-Mesh features AFBLOCK UPF 40 sun protection, AFCOOL quick dry moisture wicking, AFGUARD 3M stain resistance, thumbloops and antimicrobial treatment for odor control.
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<B>MSRP $55.00</B></p>

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AFTCO Yurei Air-O-Mesh Performance Shirt
Let’s be honest, sometimes mesh panels just don’t cut it. That’s why AFTCO developed Yurei with Air-O-Mesh super breathable fabric throughout the entire shirt. When you are faced with warm climates, high humidity and otherwise sticky situations, Yurei provides all day comfort, breathability and sun protection. Yurei Air-O-Mesh features AFBLOCK UPF 40 sun protection, AFCOOL quick dry moisture wicking, AFGUARD 3M stain resistance, thumbloops and antimicrobial treatment for odor control.
MSRP $55.00

AFTCO A-O-Mesh Shirt

    <B>Banded Clothing</B>
<BR>When your thoughts are focused on putting fish in the boat all day you want clothing that is cool, comfortable, and will protect you from the sun for the duration. Built with moisture-wicking and breathable material that will keep your mind right and a stretch fabric that makes you forget you’re even wearing a shirt, your concentration is on finding and catching fish and not on fussing with your clothing.
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<B>MSRP: $34.99 - $39.99</B></p> 

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Banded Clothing
When your thoughts are focused on putting fish in the boat all day you want clothing that is cool, comfortable, and will protect you from the sun for the duration. Built with moisture-wicking and breathable material that will keep your mind right and a stretch fabric that makes you forget you’re even wearing a shirt, your concentration is on finding and catching fish and not on fussing with your clothing.
MSRP: $34.99 – $39.99

Banded Clothing

    <B>Fish Monkey Free Style Glove</B>
<BR>The Free Style Custom Fit glove is specially made to allow you to cut off and expose fingers you need. Designed especially for bow fishing, spear fishing and a wide variety of angling applications, the Free Style glove is uniquely constructed to resist fraying or splitting at the seams, once cut. For total dexterity and hand protection, the fully customizable gloves feature a comfortable, second skin fit and UPF 50+ sun protection. A non-slip silicone palm and fingers grip fishing rods and fish without damaging the critical slime layer. Special wiring pads on the thumbs, index fingers and glove sides prevent cuts from wire or braided lines. Available in sizes Medium to 2XL.
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<B>MSRP: $35.95</B><br>

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Fish Monkey Free Style Glove
The Free Style Custom Fit glove is specially made to allow you to cut off and expose fingers you need. Designed especially for bow fishing, spear fishing and a wide variety of angling applications, the Free Style glove is uniquely constructed to resist fraying or splitting at the seams, once cut. For total dexterity and hand protection, the fully customizable gloves feature a comfortable, second skin fit and UPF 50+ sun protection. A non-slip silicone palm and fingers grip fishing rods and fish without damaging the critical slime layer. Special wiring pads on the thumbs, index fingers and glove sides prevent cuts from wire or braided lines. Available in sizes Medium to 2XL.
MSRP: $35.95Fish Monkey Gloves
<B>FroggToggs Women’s Pilot II Guide Jacket – Realtree</B> 
<BR>The jacket features vented, removable hood with cord locks, a zippered chest/hand warmer pockets and an internal dry-storage pocket. It also comes standard with splash-resistant zippers with internal storm flap, internal and external adjustable wrist gaskets, multiple accessory D-rings and E-Z Push hem and cord locks. The jacket is light purple and available in sizes SM - 3X. 
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<B>MSRP $189.99 </B>
FroggToggs Women’s Pilot II Guide Jacket – Realtree
The jacket features vented, removable hood with cord locks, a zippered chest/hand warmer pockets and an internal dry-storage pocket. It also comes standard with splash-resistant zippers with internal storm flap, internal and external adjustable wrist gaskets, multiple accessory D-rings and E-Z Push hem and cord locks. The jacket is light purple and available in sizes SM – 3X.
MSRP $189.99
  <B>FroggTogg Pilot Pro Fishing Jacket – Realtree </B> 
<BR>The Pilot Pro Fishing Jacket features internal zips hold co-pilot liner, splashproof YKK zippers, fitted, 3-way adjustable/removable hood with full face closure, integrated fleece-lined, high-rise collar, 2-way splashproof front closure and internal/external adjustable wrist gaskets and neoprene cuff. You’ll also enjoy internal, zippered storage pocket/chest storage pockets/storm-flap/waist adjustment, zippered, oversized, fleece-lined handwarmer pockets and drop-down beavertail seat protector. The jacket is dark blue and comes in sizes SM-3X.
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<B>MSRP $289.99</B>
FroggTogg Pilot Pro Fishing Jacket – Realtree
The Pilot Pro Fishing Jacket features internal zips hold co-pilot liner, splashproof YKK zippers, fitted, 3-way adjustable/removable hood with full face closure, integrated fleece-lined, high-rise collar, 2-way splashproof front closure and internal/external adjustable wrist gaskets and neoprene cuff. You’ll also enjoy internal, zippered storage pocket/chest storage pockets/storm-flap/waist adjustment, zippered, oversized, fleece-lined handwarmer pockets and drop-down beavertail seat protector. The jacket is dark blue and comes in sizes SM-3X.
MSRP $289.99
<b>BUBBA Men's Bahura Long Sleeve shirt</b><BR>


BUBBA's classic Men’s Bahura Hooded (and not hooded) Long Sleeve is made to combat the cool ocean breeze. Made with solar shade UV protection and moisture-wicking material, no need to worry about being chilly with this perfect layer. You’ll stay cool and comfortable while sporting a soft-touch design that is derived from bamboo.<BR>

<B>MSRP: $79.99</b>
BUBBA Men’s Bahura Long Sleeve shirt

BUBBA’s classic Men’s Bahura Hooded (and not hooded) Long Sleeve is made to combat the cool ocean breeze. Made with solar shade UV protection and moisture-wicking material, no need to worry about being chilly with this perfect layer. You’ll stay cool and comfortable while sporting a soft-touch design that is derived from bamboo.MSRP: $79.99

<B>BUBBA Men's Koralli shorts</b><BR>The Men’s Koralli shorts are geared toward ultimate performance for the avid male angler. Made with a pocket specifically for your fishing pliers, you’ll have everything you need on hand for easy access. Designed with solar shade UV protection and a moisture-wicking material, you’ll stay cool and dry for your next adventure.<BR>

<B>MSRP: $84.99</b>
BUBBA Men’s Koralli shortsThe Men’s Koralli shorts are geared toward ultimate performance for the avid male angler. Made with a pocket specifically for your fishing pliers, you’ll have everything you need on hand for easy access. Designed with solar shade UV protection and a moisture-wicking material, you’ll stay cool and dry for your next adventure.MSRP: $84.99
 <B> Gill Short Cruising Boot</B>
<BR>When the conditions on the water get tough, you need a boot that’s there for you. That’s precisely why Gill created the new flagship Short Cruising Boot – for the harshest conditions in fishing. With a non-slip, non-marking razor cut outer sole and quick-dry polyester lining; this short boot will keep your feet dry all day long. For those extra wet conditions the inner sole can be easily removed for faster drying between tours. This is the ideal boot for all activities on and off the water. 
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<b>MSRP: $75 </b>
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Gill Short Cruising Boot
When the conditions on the water get tough, you need a boot that’s there for you. That’s precisely why Gill created the new flagship Short Cruising Boot – for the harshest conditions in fishing. With a non-slip, non-marking razor cut outer sole and quick-dry polyester lining; this short boot will keep your feet dry all day long. For those extra wet conditions the inner sole can be easily removed for faster drying between tours. This is the ideal boot for all activities on and off the water.
MSRP: $75
GillFishing.com
   <B> Gill Rock Softshell Jacket</B>
<BR>While seemingly oxymoronic, this jacket is both hard as a rock, yet soft, like a softshell should be. This innovative jacket is comprised of a 2-layer stretch softshell fabric with a durable outer face and hi-loft thermal lining as well as 7-percent spandex for added flexibility while casting. The Rock Softshell features adjustable cuffs and hem for added comfort and fit as well as a draw cord adjustable hood. 
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<B>MSRP: $175</B>

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Gill Rock Softshell Jacket
While seemingly oxymoronic, this jacket is both hard as a rock, yet soft, like a softshell should be. This innovative jacket is comprised of a 2-layer stretch softshell fabric with a durable outer face and hi-loft thermal lining as well as 7-percent spandex for added flexibility while casting. The Rock Softshell features adjustable cuffs and hem for added comfort and fit as well as a draw cord adjustable hood.
MSRP: $175

GillFishing.com

   <B>Gill FG100 Jacket</B>
<BR>The new Gill FG100 Jacket represents years of product development and the greatest innovation in fishing jacket design in the company's history. Complete with kill cord attachment loops, and adjustable Vortex Hood System, and reflective accents, this 3-layer jacket is guaranteed to keep you warm and waterproof while on the water. This new product for the fishing market comes in two new colors (graphite/taupe) for optimum coordination on and around the water. 
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<B>MSRP: $349</B>

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Gill FG100 Jacket
The new Gill FG100 Jacket represents years of product development and the greatest innovation in fishing jacket design in the company’s history. Complete with kill cord attachment loops, and adjustable Vortex Hood System, and reflective accents, this 3-layer jacket is guaranteed to keep you warm and waterproof while on the water. This new product for the fishing market comes in two new colors (graphite/taupe) for optimum coordination on and around the water.
MSRP: $349

GillFishing.com

    <B>Gill FG120 Expedition Shorts</B>
<BR>Expedition Shorts have been in the Gill line for a while ‚ but not like this. Featuring a patented 4-way stretch fabric and UV50+ protection. This year the company added two great product advancements — zippered side pockets (upgraded from Velcro) and a reinforced pliers pocket so your tools are always close at hand. Like the rest of our fishing line, these shorts also feature a kill cord switch loop in addition to angled back pockets for ease of access. 
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<B>MSRP: $69.95</B>

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Gill FG120 Expedition Shorts
Expedition Shorts have been in the Gill line for a while ‚ but not like this. Featuring a patented 4-way stretch fabric and UV50+ protection. This year the company added two great product advancements — zippered side pockets (upgraded from Velcro) and a reinforced pliers pocket so your tools are always close at hand. Like the rest of our fishing line, these shorts also feature a kill cord switch loop in addition to angled back pockets for ease of access.
MSRP: $69.95

GillFishing.com

 <B> Mustad Solar Apparel</B>
<BR>New Mustad Solar apparel lineup has got men and women covered for long days on the water in the heat. Solar performance with cool-wicking capability, this performance technical line features UPF 50+ solar protection. Utilizing a blend of Repreve fabric, Mustad commits to tackling sustainability at every opportunity while not sacrificing any performance or comfort. Every garment is made from recycled water bottles contributing to cleaning up the environment critical to our passionate pursuits.
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<B>MSRP $34.99</B>
Mustad Solar Apparel
New Mustad Solar apparel lineup has got men and women covered for long days on the water in the heat. Solar performance with cool-wicking capability, this performance technical line features UPF 50+ solar protection. Utilizing a blend of Repreve fabric, Mustad commits to tackling sustainability at every opportunity while not sacrificing any performance or comfort. Every garment is made from recycled water bottles contributing to cleaning up the environment critical to our passionate pursuits.
MSRP $34.99
  <B>Rapala Core Long Sleeve </B>
<BR>This is the best way to stay cool and comfortable on and off the water. This shirt offer style combined with function, UV (SPF 30) protection along with moisture-wicking and 100-percent polyester interlock for ultimate comfort. Available in six colors and sizes XS-XXL. 
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<B>MSRP: $24.99</B>
Rapala Core Long Sleeve
This is the best way to stay cool and comfortable on and off the water. This shirt offer style combined with function, UV (SPF 30) protection along with moisture-wicking and 100-percent polyester interlock for ultimate comfort. Available in six colors and sizes XS-XXL.
MSRP: $24.99
<b> Rapala T-shirts </b>
<BR>Next Level T-shirts are notoriously comfortable fitting in a color everyone looks good in. Available in six colors and sizes S-XXL. 
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<B>MSRP: $19.99</B>
Rapala T-shirts
Next Level T-shirts are notoriously comfortable fitting in a color everyone looks good in. Available in six colors and sizes S-XXL.
MSRP: $19.99
<B>Rapala Hooded Sweatshirt </B>
<BR>A must-have sweatshirt, the ultimate combination of comfort, function and warmth. Full fleece interior, kangaroo front pouch, sizes XS-XXXL and six colors/patterns. 
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<B>MSRP: $59.99</B>
Rapala Hooded Sweatshirt
A must-have sweatshirt, the ultimate combination of comfort, function and warmth. Full fleece interior, kangaroo front pouch, sizes XS-XXXL and six colors/patterns.
MSRP: $59.99
  <B> Rapala Hats</B>
<BR>Five colors in the Richardson 115 Snapback Trucker low profile, seven colors in the Richardson 112 Snapback Trucker Cap, four colors in the Flexfit Cap and four patterns in the Richardson 112 in Realtree and Kryptek. 
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<b>MSRP: $19.99 - $24.99</b>
Rapala Hats
Five colors in the Richardson 115 Snapback Trucker low profile, seven colors in the Richardson 112 Snapback Trucker Cap, four colors in the Flexfit Cap and four patterns in the Richardson 112 in Realtree and Kryptek.
MSRP: $19.99 – $24.99
  <B>  Simms Katafront Hoody</B>
<BR>From clouds to sun to showers, it's no secret that the weather is fickle and on a good day on the water you can see it all. The search for the layer that bridges all conditions is over. Simms' men's Katafront Hoody is a technical fishing jacket that meets all conditions. Layer it under a rain shell or wear it on its own on drier days. Watershedding forearms move in and out of the water while keeping you dry, and an adjustable hood provides shelter and warmth as needed. It's cut for a full range of motion with just the right amount of stretch.
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<B>MSRP: $129.95</B>
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Simms Katafront Hoody
From clouds to sun to showers, it’s no secret that the weather is fickle and on a good day on the water you can see it all. The search for the layer that bridges all conditions is over. Simms’ men’s Katafront Hoody is a technical fishing jacket that meets all conditions. Layer it under a rain shell or wear it on its own on drier days. Watershedding forearms move in and out of the water while keeping you dry, and an adjustable hood provides shelter and warmth as needed. It’s cut for a full range of motion with just the right amount of stretch.
MSRP: $129.95
SimmsFishing Katafront
 <B>XtraTuf Women’s Fish Wear 15-inch Legacy Boot</B>
<BR>XtraTuf’s Women’s Legacy Boot offers flexible, all-day comfort and the best protection against the broadest range of acids, corrosives and contaminants. This updated version for Spring 2020 is featured in Black and includes
an interior Groovy Grayling Print provided by Fishe Wear, an Anchorage, Alaska, based company whose mission is to create comfortable, functional, and fashionable fish-inspired apparel and gear for women. 
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<b>MSRP: $140</b>
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    <a href=
XtraTuf Women’s Fish Wear 15-inch Legacy Boot
XtraTuf’s Women’s Legacy Boot offers flexible, all-day comfort and the best protection against the broadest range of acids, corrosives and contaminants. This updated version for Spring 2020 is featured in Black and includes
an interior Groovy Grayling Print provided by Fishe Wear, an Anchorage, Alaska, based company whose mission is to create comfortable, functional, and fashionable fish-inspired apparel and gear for women.
MSRP: $140
XtraTuf Men’s Legacy Boot
    <B>XtraTuf Men’s 15-inch Legacy Boot</B>
<BR>An Alaskan staple in the commercial fishing industry, the Legacy Boot provides commercial fishermen flexible, all-day comfort and the best protection against the broadest range of acids, corrosives, and contaminants. Each boot is made with XtraTuf’s signature triple dipping technique, which creates a seamless barrier that is highly resistant to many organic and inorganic acids, chemicals and contaminants. The latex neoprene is ozone resistant, and is softer, lighter, and far more pliable than ordinary rubber. This pliability is what has made XtraTuf the leading choice for numerous commercial fishermen as it allows sneaker like agility while providing total waterproof protection and slip-resistance. Cushioned insoles with arch support help fight fatigue and stress on the legs and back. For Spring 2020, the Legacy Boot will be available in black for the very first time. 
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<b>MSRP: $140</b>
<BR>
    <a href=
XtraTuf Men’s 15-inch Legacy Boot
An Alaskan staple in the commercial fishing industry, the Legacy Boot provides commercial fishermen flexible, all-day comfort and the best protection against the broadest range of acids, corrosives, and contaminants. Each boot is made with XtraTuf’s signature triple dipping technique, which creates a seamless barrier that is highly resistant to many organic and inorganic acids, chemicals and contaminants. The latex neoprene is ozone resistant, and is softer, lighter, and far more pliable than ordinary rubber. This pliability is what has made XtraTuf the leading choice for numerous commercial fishermen as it allows sneaker like agility while providing total waterproof protection and slip-resistance. Cushioned insoles with arch support help fight fatigue and stress on the legs and back. For Spring 2020, the Legacy Boot will be available in black for the very first time.
MSRP: $140
XtraTuf Men’s Legacy Boot