Bernie
Schultz
Sponsors
Mercury
MotorGuide
Ranger Boats
T-H Marine
Shimano
Rapala
VMC
Gary Yamamoto Custom Baits
Sufix
Fuji Fishing Tackle
Hildebrant
Power-Pole
Biography
Personal Info
Hometown
Gainesville,
Florida
Birthdate
September 4, 1954
Family
Kim (wife), Daniel, Trevor (children)
Hobbies
Collecting vintage fishing tackle, surfing
Content
'Hook week' in Daytona
'Hook week' in Daytona
Mention Daytona to any gearhead, and two monumental events immediately come to mind — Bike Week and Race Week.But for fishing tackle collectors with a different set of gears in mind, there is the...
The first national bass tournament, part 1
The first national bass tournament, part 1
Those of you following this column know that I have a keen interest in the history of our sport, especially when it involves vintage tackle. I love collecting and researching old lures, rods and...
A different type of boat race
A different type of boat race
Each year, pro anglers make a move to newer boats, but not always because we choose to. It’s more because we’re expected to.Our sponsors want us showcasing their latest products. That includes boat...
Daily Limit: Media wheels churning
Daily Limit: Media wheels churning
B.A.S.S. invited a group of Elite anglers to the studio in Little Rock, Ark., to work with multiple B.A.S.S. media channels.
New directions
New directions
A few weeks ago, B.A.S.S. hosted a gathering of Bassmaster Elite Series pros at its headquarters in Birmingham, Ala. There were a few reasons for the meeting. The first was to welcome the...
Meet the Elites: Bernie Schultz
Meet the Elites: Bernie Schultz
Bernie Schultz has mastered the art of professional fishing, and he’s picked up a few valuable pieces along the way. Spoiler alert — both statements address the literal as well as the figurative...
Good year - bad year
Good year - bad year
When B.A.S.S. announced last season’s Elite Series schedule, I saw a huge opportunity. Nearly every venue played to my skill set. Some were repeat fisheries, others were new, yet all made me feel...
Take a kid collecting
Take a kid collecting
Kids love stuff. That’s a fact. And it’s a safe bet that any kid who likes fishing also likes the tackle that goes with it.Knowing that, why not take it a step further and introduce them to the...
Hand-tuned and tank-tested tackle
Hand-tuned and tank-tested tackle
For any angler, shopping for tackle should be a treat. There are so many new and exciting products out there to choose from — all promising to catch more fish. But for any product to become...
A calm day at Blue Water Bay
A calm day at Blue Water Bay
The longer I’m in this business, the more I realize it’s less about the fish and more about the people.Recently, I had the chance to catch up with several individuals who not only had a major...
Thoughts on pro bass tours
Thoughts on pro bass tours
I’ve been at this game a long time. Too long, perhaps.In that time, I’ve developed some strong opinions — some I’ll share, others I should probably keep to myself.After witnessing the departure of...
Day in the life of an Elite: Outside the cut
Day in the life of an Elite: Outside the cut
It’s 4 a.m. and you’re wide awake.It’s Day 3 of competition, but you’re not fishing. You’re going home. As you lie there — half-listening to the Weather Channel — you watch as your roommate...
Day in the life of an Elite: Competition
Day in the life of an Elite: Competition
It’s 3:45 a.m. and you’re wide awake … waiting for an alarm to sound.You don’t really need it. You never have. Probably through anxious anticipation, you always seem to wake before it’s time. ...
Day in the life of an Elite: Practice
Day in the life of an Elite: Practice
At 4 a.m. an alarm sounds. Time to get up!With sleep in your eyes, you stagger to the bathroom, wash your face, brush your teeth, then scan the room for anything you might need for the day.As you...
Fantasy Fishing: St. Lawrence River will again be awesome
Fantasy Fishing: St. Lawrence River will again be awesome
Adversity causes some men to break — others to break records. That’s going to be the story as the 2018 regular season comes to a close. With the cancelation of the Chesapeake Bay, that will...
Fantasy Fishing: Don't sleep on New York
Fantasy Fishing: Don't sleep on New York
As the Bassmaster Elite Series embarks on the eighth-but-should-have-been-ninth tournament of the 2018 Season, just about the whole field is fishing for something. Whether it’s the Toyota...
Women drivers
Women drivers
We’re all familiar with the phrase “women drivers.” It’s frequently said in a chauvinistic tone, other times in jest. For certain Bassmaster Elite Series pros, however, it can have an entirely...
The 2018 NFLCC National Meet
The 2018 NFLCC National Meet
This week, the National Fishing Lure Collectors Club (NFLCC) will host its annual show in Lancaster, Pa., and because of a short break in the Bassmaster Elite Series schedule, I’m able to attend....
My pre-ICAST picks
My pre-ICAST picks
Each year, the American Sportfishing Association (ASA) hosts the fishing industry's largest trade show. It’s called ICAST, and it attracts manufacturers, sales reps, buyers and dealers who have a...
Pages
Photos
