Latest Industry News

Taku Ito leads Day 1 of Bassmaster Elite at St. Lawrence with 26 pounds, 2 ounces

Register NOW for the 2025 Minn Kota & Humminbird Owners Tournament at Lake Eufaula

The third annual Minn Kota and Humminbird Owners Tournament is coming back to where it all began—the historic waters of Lake Eufaula, Alabama, home of Humminbird Fishing.

Great Lakes Finesse signs Rookie Bassmaster Elite Series Pro Evan Kung 

Fort Smith, AR (January 2, 2025) – Great Lakes Finesse is proud to announce the signing of rookie Elite Series Pro Evan Kung to its team for the 2025 Bassmaster Elite Series season. Kung, a...

Iaconelli to be inducted into the All Sports Museum of Southern NJ

Bridgeton, NJ (December 17, 2024) – The All Sports Museum of Southern NJ is set to add local Bassmaster Mike “Ike” Iaconelli to its hall of inductees. Iaconelli has been...

Next-gen clarity in forward-facing sonar: New Humminbird MEGA Live 2

RACINE, Wis. (Dec. 12, 2024) – As a pioneer in fishing innovations, Humminbird unveils MEGA Live 2, offering real-time MEGA Live ImagingTM sonar technology with next-generation clarity and performance to...

Humminbird’s new XPLORE fish finders revealed

RACINE, Wis. (Dec. 11, 2024) – Humminbird, an industry leader in innovative marine electronics, unveils the XPLORETM Series fish finder, seamlessly combining cutting-edge technology with an intuitive touch-screen design and...

Humminbird launches MEGA Live 2 and XPLORE fish finders to revolutionize the angling experience

RACINE, Wis. (December 9, 2024) – Humminbird, a leader in cutting-edge fishing technology, introduces the XPLORETM series and MEGA Live 2 forward-facing sonar, setting new standards in fish finder technology....

Bass Pro Shops and B.A.S.S. team up for Holiday Shop-A-Thon

BIRMINGHAM, Ala. — B.A.S.S. announced today that Bass Pro Shops, a long-standing premier sponsor of the organization’s many events and the title sponsor of the 2025 Bass Pro Shops Bassmaster Classic presented by...

‘Ike’ and ‘The Hammer’ go electric!!

Pittsgrove NJ, Nov. 12, 2024. Professional Edge Fishing, Inc., a brand and angler marketing and representation company, announces a new partnership between Professional Angler Mike ‘Ike’ Iaconelli, Vegas ‘The Hammer’ Iaconelli,...