Latest Industry News

Limited edition legacy lures released at Bassmaster Classic

Heddon, Cordell, Norman lures commemorate the 25th anniversary of Bass Fishing Hall of Fame.

Texas natives Golding, Marks chosen as recipients of Bass Fishing Hall of Fame’s Meritorious Service Award

of Bass Fishing Hall of Fame’s Meritorious Service Award SPRINGFIELD, Mo. — When talk begins to center around the significant figures in the history of Texas bass fishing, no conversation...

Classic Missile Madness- Shredders, Mustache Contest, Crazy Chrome, and More

Salem, Va. – March 17, 2025 –Missile Baits is debuting the all-new Shredder and Shredder Jr. soft plastic baits and selling a custom run Crazy Chrome color of the Spunk Shad...

Nation: Dylan Nutt takes the victory at Pickwick Lake

B.A.S.S. announces TNT Fireworks as local partner for the 2025 Bassmaster Classic

BIRMINGHAM, Ala. — B.A.S.S. is thrilled to announce TNT Fireworks as a local partner for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, set to take place March 21-23 in Fort Worth, Texas. As...

B.A.S.S. announces Mountain Dew as local sponsor for the 2025 Bassmaster Classic

BIRMINGHAM, Ala. — B.A.S.S., the global leader in bass fishing, is proud to welcome Mountain Dew as a local sponsor for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, taking place March 21-23 in...

B.A.S.S. announces Progressive Insurance as new platinum sponsor

B.A.S.S., the worldwide authority on bass fishing, today announces Progressive Insurance’s landmark sponsorship across the Bassmaster platform to be the title sponsor for several high-profile Bassmaster properties.

Hartman jumps into the Day 1 lead at Kentucky Lake with 25 pounds, 4 ounces

Hopper, Lamb, Shakespeare Jr. to be inducted into Bass Fishing Hall of Fame

The plaque wall at the Bass Fishing Hall of Fame will see three new additions in 2025, a formidable trio that represents a cross section of industry pillars, including boat...