Latest Industry News

Wilderness Systems announces partnership with pro Mike Iaconelli

Greenville, South Carolina – February 3, 2025 – Wilderness Systems, an industry leader in premium fishing kayaks, is thrilled to announce an exciting new partnership with Mike Iaconelli, one of...

SEVIIN Reels welcomes John Crews to the family

PARK FALLS, WIS. (January 22, 2025) – Family man of great faith, proud American, father, competitor, business owner, lure designer, influencer, educator, content creator… there aren’t too many things that...

Elite Series pro Bill Lowen joins Zoom Bait Company Pro Team

Brookville, Ind. – January 22, 2025 – Talk to Brookville, Ind. Bassmaster Elite Series pro Bill Lowen about his lure offerings and he will tell you that soft plastic baits are...

Bassmaster Elite Series Pro Bill Lowen announces new partnership with Lakewood Products

Brookville, Ind. – January 15, 2025 – Bill Lowen, the Bassmaster Elite Series professional from Brookville, Indiana, on the eve of his 21st season on the professional tours, announces his partnership with...

Taku Ito leads Day 1 of Bassmaster Elite at St. Lawrence with 26 pounds, 2 ounces

Register NOW for the 2025 Minn Kota & Humminbird Owners Tournament at Lake Eufaula

The third annual Minn Kota and Humminbird Owners Tournament is coming back to where it all began—the historic waters of Lake Eufaula, Alabama, home of Humminbird Fishing.

Great Lakes Finesse signs Rookie Bassmaster Elite Series Pro Evan Kung 

Fort Smith, AR (January 2, 2025) – Great Lakes Finesse is proud to announce the signing of rookie Elite Series Pro Evan Kung to its team for the 2025 Bassmaster Elite Series season. Kung, a...

Iaconelli to be inducted into the All Sports Museum of Southern NJ

Bridgeton, NJ (December 17, 2024) – The All Sports Museum of Southern NJ is set to add local Bassmaster Mike “Ike” Iaconelli to its hall of inductees. Iaconelli has been...

Next-gen clarity in forward-facing sonar: New Humminbird MEGA Live 2

RACINE, Wis. (Dec. 12, 2024) – As a pioneer in fishing innovations, Humminbird unveils MEGA Live 2, offering real-time MEGA Live ImagingTM sonar technology with next-generation clarity and performance to...

Humminbird’s new XPLORE fish finders revealed

RACINE, Wis. (Dec. 11, 2024) – Humminbird, an industry leader in innovative marine electronics, unveils the XPLORETM Series fish finder, seamlessly combining cutting-edge technology with an intuitive touch-screen design and...