Latest Industry News

Bill Dance awarded Tennessee House Joint Resolution

The orange and white University of Tennessee hat is a trademark for bass fishing legend Bill Dance. On Monday April 1st, Mr. Dance was honored and commended with a House...

Thorlo announces sponsorship of Elite Series pro Jonathan Kelley

Statesville, NC, March 17, 2024 –(PR.com)– Thorlo, a leading engineer in cushioned socks, proudly announces its partnership with Jonathan Kelley, a rising star in professional Bass Fishing. The collaboration marks a...

Matt Robertson big swimbait bass on Grand Lake

Hover Missile launch, Classic exclusives, and more

Salem, Va. – March 19, 2024 –Missile Baits is launching the new Hover Missile jig heads to capitalize on the red-hot mid-strolling technique for catching suspended bass. Available in three...

Marathon Peak Performance: Fujita breaks 100 and tames Toledo Bend

The Ike Foundation announces free kids fishing event at the Bassmaster Classic

March 15, 2024– Ike’s Hook‘em Early Kids Fishing Eventis coming to the Bassmaster Classic! Ike’s Hook’em Early Fishing Events have long been the primary kids fishing event where members of...

Matt Adams strong start with 5-8

YETI Hot Seat – 10 Anglers, 10 Century Belts at Lake Fork

In this edition of the YETI Hot Seat we see multiple records broken, 10 anglers get century belts and the biggest bass we’ve ever seen on Bass LIVE!

YETI Hot Seat – Toledo Bend

In this edition of the YETI Hot Seat we see Jordan Lee return to the Bassmaster Elite Series, Chris Johnston go sight fishing, Ben Milliken shows us his good luck...

Gee bounces back on Day 2