Latest Industry News

Victory is complete

Park Falls, WI (July 12, 2021) – The Victory cries of bass anglers were heard far and wide in March of this year, when St. Croix Rod – handcrafters of...

St. Croix Rods: The Re-engineered Bass X

The collection of BassX rods from St. Croix brings legendary performance to passionate bass anglers. Handcrafted using a re-engineered SCII material, the BassX is versatile with specialized rods to fish...

St. Croix Rods: Victory Swimbait

Check out the new swimbait rod in the Victory Series from St. Croix!

Voices of Victory: Derek Hudnall

PARK FALLS, Wisc. (March 24, 2021) – Denham Springs, Louisiana angler, Derek Hudnall, is entering his third year of competition in the Bassmaster Elite Series. For Hudnall, victory in bass fishing...

Voice of Victory: Greg Stube

Voices of victory: Pat Schlapper

PARK FALLS, Wisc. – Before last year, Pat Schlapper of Eleva, Wisconsin had a rewarding and stable career with a large sporting goods retailer. Early in 2020 – at the age...

Bro Series: Auten and New

What makes Todd Auten and Bryan New an ideal match for the Bro Series is a mix of youth and enthusiasm, along with sage wisdom and age. Auten is a...

Techniques to target smallmouth through the seasons

by Alex McCrickard, Virginia DGIF Aquatic Education Coordinator There might not be a finer season to explore our freshwater fisheries across Virginia than in fall. Maples, tulip poplars, oaks and...

Bro Series: Talley and Whatley

All it takes to confirm why Frank Talley and Brad Whatley are a fit for the Bro Series is to recount two recent events in their lives.  In August, Whatley...

Bro Series: Logan and Swindle

Wes Logan and Gerald Swindle were born 25 years apart, and that is why their bro relationship exists. Swindle, the veteran Bassmaster Elite Series pro, is also a savvy businessman....