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BassmastHER picks at ICast 2025
ICAST is always a highlight for the BassmastHER crew — a place where passion for fishing and product innovation collide. This year, we hit the show floor to spotlight some of the coolest new gear, brands that empower women anglers, and the faces behind the excitement.
New kayak products at ICast 2025
From inflatable innovations to stealthy propulsion systems, ICAST 2025 brought some serious upgrades to the kayak and paddleboard world. In this gallery, we’ve rounded up some of the smartest, slickest, and most talked-about gear for kayak anglers and paddle lovers alike.
My busiest ICAST yet
This is my second year attending ICAST, and while some things have changed dramatically, the reasons I’m so excited to attend this show are still the same. I really enjoyed...
Elite favorites at ICAST 2025
Catch up with Bassmaster Elite Series pros to see what new products they are most excited about at ICAST 2025.
ICAST 2025: My Picks
Each year at this time, the American Sportfishing Association (ASA) hosts the largest trade show in the industry. It’s called ICAST, which is an acronym for International Convention of Allied...
Gear Review: Sunline Big Bait FC
WHAT IS IT? Sunline Big Bait FC WHAT SETS IT APART? A 100% fluorocarbon line made with dynamic shock to avoid break offs when casting heavy (and expensive) glidebaits and...
Top Tackle: The process of designing baits with Crews
In this Top Tackle video, John Crews dives into the design process of how and why he chooses new baits to create. With ICAST happening this week, new baits will...
Top lures: 2025 College National Championship
See the top lures that performed at the 2025 Strike King Bassmaster College National Championship presented by Bass Pro Shops.
Blaylock with new options for the Lowrance Elite FS
Looking for a value-packed sonar option? Check out the new 10- and 12-inch versions of the Lowrance FS Elite. Active Imaging and Active Target capabilities and more are standard features....
ICAST just around the corner
Mid-July will see the ICAST — the International Consortium of Allied Sporting Trades — coming to Orlando, Fla. I won’t be attending this year’s show, but I can tell you...
