Mercury adds V-8 and V-6 engines to its Pro XS line
FOND DU LAC, Wisconsin (May 18, 2018) — Mercury Marine, the world leader in marine propulsion technology, today announced the addition of multiple new 4.6L V-8 Pro XS outboards from...
Roy and Covercraft announce partnership
PAULS VALLEY, Okla. – Covercraft announced a partnership with Bassmaster Elite Series angler Bradley Roy. The nine-year pro from Lancaster, Ky., is currently leading the Toyota Bassmaster Angler of the Year...
Howell handles spring with crankbaits
Randy Howell gets a little cranky during the spring season, but the 2014 Bassmaster Classic champion never loses his easy-going nature; he just patiently puts his Livingston Howeller to work...
Lure designer Ed Chambers Sr. passes away
WATKINSVILLE, Ga. – Founder of Zoom Bait Company, William Edward Chambers Sr., passed early Tuesday morning on May 8, 2018. Chambers, a famous and iconic lure designer, was diagnosed with...
Gear Review: Daiwa Exist Spinning Reel
What is it? Daiwa Exist Spinning Reel What sets it apart? Built with Daiwa’s LT CONCEPT (light yet tough), the Exist features a Magnesium Monocoque body design technique that relies...
St. Croix ready to share its Legend X
Park Falls, WI – The Senko spiraled toward the bottom of a gin-clear lake, turning the reel on the opposite end ever closer towards the end of its spool. Twenty...
