Creating allure in a lure
Stephen Browning and fellow Elite David Walker spent the past two years providing feedback for dozens of tweaks to perfect LiveTarget's Hollow Body Sunfish, which won Best of Show in the Soft Lure category.
Hot Product Press: Livingston Lures Deep Impact 18
What is it? Livingston Lures Deep Impact 18 What does it do? This crankbait targets deep water where the bass live during the heat of the summer. The Deep Impact...
Christie: Trying out new products
I think that’s important for all fishermen – try new products and see what fits your style of fishing.
Elite Man Caves: Randy Howell
We take a tour of Randy Howell's home base and see how he prepares for the Elite Series and Bassmaster Classic.
Schultz: My top ICAST picks
These are simply products that caught Bernie Schultz's eye during ICAST 2015.
ICAST showcases industry savvy
There’s an old adage in the fishing tackle sales: You don’t have to catch fish, you just have to catch the fisherman. That couldn’t be more outdated.
GoPro’s Super-Easy Session
The new HERO4 Session is the smallest, easiest to use camera in GoPro's already extensive lineup.
KVD: Cool gear debuting at ICAST
Nothing is more rewarding than to have someone tell me they had their best day of fishing using a lure or rod and reel I helped design.