Brock Mosley gains Bill Lewis as sponsor

Bill Lewis Fishing and Elite Series Pro Brock Mosley have reached an agreement to partner in promoting the brands Rat-L-Trap, StutterStep, Echo 1.75, and there are talks of new products...

How-To

Ugly fishing habitat, beautiful results

Let’s face it, not everywhere we fish is the 1,000 Islands, Lake Champlain, Havasu or Clear Lake. Sometimes, you’re staring at some pretty dreadful looking scenery while trying to focus...

Swindle selects Rapala and VMC

When it comes to Rapala crankbaits, The G-Man is an O.G. “I’ve got a bunch of Shad Raps I started collecting when I was 19,” says Gerald Swindle, 48, who...

Show season … what’s that?

The holidays are over. That means it’s time to get back to work for most Bassmaster Elite Series pros, and it isn’t all about getting ready for the season. For...

The birth of the jerkbait

I’m pretty sure most bass anglers today have never heard of the Big Mo Bass Club from Joplin, Missouri. But if you have ever caught a bass on a suspending...

Gear

AFTCO goes freshwater

SANTA ANA, California – 2018 marks the 60-year anniversary for iconic brand AFTCO, and with it a new era, as it enters into the bass fishing clothing market.  Family owned...

Daily Limit: Looking back, moving forward

B.A.S.S. will soon begin celebrating its 50th year of existence, with all kinds of content looking back at who and what brought us to where we are as an organization....

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