EVO Swim Jig
The EVO™ Swim Jig brings the refined styling and performance cues of the ChatterBait® Elite EVO™ to a premium swim jig platform built for slipping cleanly through grass and around...
ChatterBait Elite EVO HD
The ChatterBait® Elite EVO™ HD takes one of the most trusted bladed jigs in bass fishing and supercharges it for the moments when durability isn’t optional. Built on the popular...
Bait HeadZ
The Bait HeadZ™ jighead takes the classic round‑ball profile and elevates it with enhanced sculpting that adds subtle baitfish‑like facial detail and precision balance for a more natural presentation. A...
TRD Finesse Jig
Offering a refined tool for one of the most effective finesse techniques in modern bass fishing, the TRD™ Finesse Jig is purpose-built for anglers pairing Ned‑style finesse plastics with compact...
Kingpin
The Kingpin™ elevates one of bass fishing’s most relied‑upon soft‑plastic styles by pairing a versatile stickworm profile with an industry‑first Sinking ElaZtech® material that descends naturally through the water column and...
Stuntman
Enabled by an industry‑first Sinking ElaZtech® material, the Stuntman™ is a soft jerkbait that sinks naturally yet offers extreme 10X Tough durability. Its streamlined baitfish profile and flexible body generate an erratic...
Octane MinnowZ
The Octane MinnowZ™ is a high‑performance ribbed swimbait built around Z‑Man’s exclusive SWAG™ tail, a hybrid wedge‑and‑paddle design that produces a strong, consistent tail wag at any retrieve speed. Constructed from...
Carving out an American dream
A seven-time fish decoy-carving world champion finds his footing in the ancient art of lure design.
Outer Banks respite and all-in for St. Lawrence
I spent a week at North Carolina’s Outer Banks before heading to Lake Champlain and the St. Lawrence River to scout them before the cutoff. My family vacations at the...
Win my boat and start kids fishing
Twelve years ago, Becky and I created the Ike Foundation with the goal of getting more kids fishing. We wanted to target youngsters who had never fished before for whatever...
