Latest Industry News

YUM, BOOYAH, Rebel and Heddon

Blackfish

Abu Garcia

Berkley

Z-Man

Striker

Do all Dinger Kit does all

YUM Dingers catch fish. A lot of fish! And they work when used for many different techniques. Weightless, weighted, wacky rigged, fished on a shaky head… the list of options...

Rebel revives legendary Pop-R design

The Pop-R P71 promises “money in the bank” for savvy tournament anglers in more ways than one. Most obviously, it will deliver tournament winnings. As significantly, it will keep anglers...

YUM delivers Jason Christie’s top picks

The YUM Christie Classics kit is exactly what its name suggests. It delivers Jason Christie’s most used YUM baits in a single box, putting his pro picks at every angler’s...

Newest Spook combines small size and big features

Sometimes small forage, bluebird skies or ultra-clear water create need for a smaller-than-normal lure. However, when you’re targeting tough predator species, like striped bass, redfish and pike, you still need...